The highest state that advertisement puts in should be implementation sale change, since want a sale to be about to depict those who give a product to sell a site, go thinking when us when selling a site, our nature correlation arrives sell pain spot and dot, urticant site.
Alleged " sells a dot " , no more than is to point to sold commodity to have unprecedented, try to be unique or the characteristic of extraordinary, characteristic. These characteristics, characteristic, it is the product is inherent on one hand, on the other hand the fancy that passes sale organizer, creativity produces " out of thin air " .
No matter it from why and come, in wanting what can make to fulfil the strategic tactics at sale only, melt into consumer can be accepted, the interest of self-identity and effectiveness, can obtain a product the popular, purpose that builds a brand.
Generalize simply selling a site is: The product can solve the pain spot, window that points the extraordinary that have urticant place and has.
No matter it from why and come, in wanting what can make to fulfil the strategic tactics at sale only, melt into consumer can be accepted, the interest of self-identity and effectiveness, can obtain a product the popular, purpose that builds a brand.
Sell a site, it is reason of a consumption actually, first-rate sells a dot to be the strongest consumption argument namely.
For example: The puissant refrigeration " , " of old dry Mom does the air conditioning " that the sea flies to what filar shampoo " goes to bits " , beauty sweet goluptious, recall long " , its sell a dot each characteristic. The product sells a dot to may have a lot of kinds, but the core of the product sells a dot to be nodded around only go spreading out.
That consumer wants what is buying a place?
Buy a dot to should include feature of these two demand: Specific requirement (be based on the current situation to have the need that needs pressing change) , potential demand (malcontent to the current situation but the need that did not change agog) .
Buying a place is the behavior psychology intention that the client buys goods, it can arouse the masses to buy deed to satisfy demand to make.
Say simply, it is the G dot of demand. However, same kind of goods is popular, the intention that everybody buys and reason cannot be same. The difference that buying a dot to say exactly is a client changes demand to nod, because the product is useful to him,the client is bought is, can satisfy his requirement, can solve a problem to him or realize joy.
The user buys a place think from the angle of the user, learn to go up in sale tell, what the client wants is not to sell a site, buy a place however, give me a reason that buys your product,
For example: Quality good, function strong, low-cost, flavour is delicious, OK outfit force, star Dai Yan. The certain reason among these reason, can become an user buy a place.
For example: You are the vermicelli made from bean starch of star, if this stars,you buy Dai Yan's product, so of the user buying a place is this star;
For example: You spend shop into, you feel some bundle the flower is particularly good-looking, special extraordinary, so of the user buy a place this is good-looking;
For example: You took the course of a restaurant, feel first-rate to eat, still go in next time eat, delicious be you buy a place.
The likelihood that buy a place is one is nodded, also may be a few union of the dot moved next you.
Avoiding the " in killing kills " is pain spot actually, so from avoid harmful angle goes consider even if be based on pain spot to consider. Pain spot is the user is faced must want to solve preferential perhaps the problem that should solve.
Pain spot sale in consumer is experiencing a product or serving a process namely originally the psychological drop that expectation did not get satisfaction and causes or dissatisfaction (bemused, afflictive, kink) , the businessman should solve these problems, make consumer more set one's mind at better off.
Alleged look for pain spot to stand truly namely a demand foundation in consumer on, discovery is demand, contented demand, gain favour. For instance, because the schoolgirl is long fat, often be cold-shouldered by the boy friend, want to solve the anguish that cold-shoulders through taking drug reducing weight then.
In the life, we often see such case: To eat the delicate arrange that gets on some, the very noisy music in sustainable inn; To drink the coffee of Buck of a cup of star, my would rather is borne sit the uncomfortable seat in inn; To see a movie, the team that can discharge a few hours...
And such " in consumption is painful " , a lot of clients are returned can overall is accepted. In the product coessential those who change today, all enterprises hope the experience through offerring acme serves, make customer satisfaction long-term consume.
So the enterprise needs to undertake combing to the pain spot of consumer, change pain spot into next sell a site.
Pain spot, define a product cut dot and point of centre of gravity, after the choice go into effect that once avoid,feels, want to allow the option with long-term user, need to create the setting of hasten benefit and service, so user viscosity comes from bit more urticant operation. Simple for seeking pain spot is to solve a problem, and making urticant point is contented desire.
For example: Electric business shops, the coupon of 100-10 calculates the urticant dot of the user, gift also calculates the urticant dot of the user.
Brief summaryIn the product coessential change, the function is coessential change, sell a site coessential change, pain spot is coessential change today, buy urticant place through solving an user, also can yet be regarded as a " of first-rate " appreciation method. Internet times, the psychology that we should ponder over consumer, purchaser certainly more is experienced, undertake having the pain spot sale of oneself characteristic.
About zebra mediumZebra medium (BanmaMedia) is China the Internet big data that has an advantage analyses sale company. Essence of zebra of business of the core below zebra medium banner data of Martha of BMS of accurate, zebra, spot, and the core technique that adopts product oneself research and development, the energy that achieved advertisement difference to change allows to put in, and according to advertisement advocate put in demand differently, ceaseless promotion advertisement puts in the effect. For the whole nation client of famous brand of nearly 1000 advertiser and world offers solution of big data sale.
