On August 27, the friend of easy room room with easy house subordinate group undertakes with 58 groups " source of 10 thousand true rooms " strategic collaboration is released. Glance how, the feeling is do before 58 groups " true room source is allied " " continuation " .
All the time since, 58 because of,be the same as a city " false room source " suffer bad-mouth fully, to was done this this year several have " the ceremony feels " with " true room source " concerned activity, try to turn round the view of the outside, but effects is very small.
This, pulled again in secondhand room domain is cultivated easy room room of two years is only friendly. Both this collaboration is heaven-made union it seems that, actually cannot resolve industry dense difficulty.
Reside the relation of Fang You and intermediary door inn easily, be similar to the concern that washs treasure and businessman, just join in purely mode, room source quality hard accuse.
More important is, as a result of 58 with the city " discharge mode " inherent dense disease, the room source quality on the stage is original with respect to administrative levels not neat, existence " bad money chases fine money " phenomenon, how many intermediary can put true room source above.
- 01-
In this collaboration not long ago on June 12, 58 love me with city and me the intermediary company such as house property of real estate of the home, Central Plains, cornfield is built " true room source is allied " , try to unite intermediary orgnaization.
When those, this kind of inattentive combination is not valued, yan Yue of chief inspector of research of wisdom warehouse center enters easy house academy to think, drop in temperature to fall with the environment of adjusting control in the industry, 58 become more pressing to new outstanding achievement pursuit with city and each big intermediary company. Intermediary company builds platform oneself, or can cause new tangled warfare. The apprehension with most to platform intermediary is of all kinds whether can new fare raise, whether to put in better sale effect.
And this, friend of easy room room and 58 go in again with the city together. The aim is apparent also, friend of easy room room gives join in small intermediary people looked for some of discharge, 58 harvested a batch again with the city so called " true room source " .
Is easy room room friendly why Where is intermediary of house property of persistent Yu Xiaowei? According to the view that resides Ding Zuyu of industry group CEO easily: "Easy house should continue to do large-scale, the hope is secondhand room platform is a fractionize cuts a point, in passing a service small small company, make linkage of hand of good just a little "
Then, the S2B2C mode that resides Fang You easily was born, understand simply even if be similar to small small intermediary to exploit set up shop of easy room room, intermediary and the relation that reside room friend easily are similar to business door and the concern that wash treasure.
Wei of chief analyst magnify weighs Central Plains real estate before this, easy house was not entered truly actually secondhand room market, this is not secondhand room mode, let however secondhand the stage is helping Fang Ping sell bridal chamber. And this kind of pattern holds water not generally in the whole nation, platform distributings very disequilibrium.
Magnify Wei says, friend of easy room room is so called " management is endowed with can " without long market severe test and precipitation, more it is be an armchair strategist, easy after all house does skill room to trade all the time, firm dabble is secondhand room just two years, s2B2C mode is in naughty treasure is applicable, do not be in certainly secondhand room domain is applicable.
So, although everybody is in those who say he is done,be true room source, but accomplish truly how many is there?
Reside Zhou Xin of chairman of Chinese trustee bureau easily to face the market chaos with true room source and false room jumbly source repeatedly the elephant says: "The where on the market has cause of so much true room, true room source is fewer but better actually. Probably every door inn has one flatlet cause on average " .
On July 20, the group of easy house industry that joins place to retreat city nearly two years from button hands in place to appear on the market in harbor, release price with lowest 14.38 HK dollar / open quotation. Nevertheless, appear on the market to be defeated that day namely hair, a few days of share price are subsequently low fan.
According to manual of raise capital by floating shares, main component is the business line that resides easily at present 3 board piece: Skill room representative serves; Estate data reachs advisory service; Estate broker network serves, contributive rate is respectively 84.7% , 13.6% , 1.7% .
Appear on the market this, easy house centre of gravity serves in estate broker, but from the share price after appearing on the market expression looks, the imaginary space of this business is done not have so big.
- 02-
The business structure that anatomize resides easily can discover, before two acceded to be resided easily " service estate develops business " traditional, service of newest estate broker network takes aim apparently to (secondhand) company of house property broker.
Nevertheless, easy house is at present secondhand room service platform still is in deficit phase. Why is friend of easy room room met deficit, main reason is to be when high speed is outspread, also give the policy that the allowance that burn money adopted like travel with drop drop, that pays commission namely.
It is with drop drop exemple, after the allowance that burn money ends, he Zhongcheng spends the passion of special driver to glide quickly. Manage together, the allowance mode that resides Fang You easily can have an amount quickly, but more or less can the faithfulness of intermediary is spent and room source quality exist a few problems.
Additional, from the point of the industry, if the industry is freezing, join in inn can be chopped by the first.
This kind of phenomenon joins in in meal industry common occurance, 2016, because of business pressure, one tea takes brand of tea with milk the whole nation is immersed in tide of put up the shutters, wuhan is shut entirely, beijing also has 3 to shut, and what be closed is all it is to join in inn. Still erupted even ten incident that join in thought of law of inn couplet gimmick fors the time being.
In those days suitable abundant also is to join in mode, at first because join in mode is fast and outspread the market, but be faced with the crucial node that appear on the market, do not have what legally constituted authority manages to join in inn instead became the biggest obstacle. Later, wang Wei is painful next butcher's knife, chopped almost all join in inn, the ability that arrange abundant is able to appear on the market smoothly.
Money newspaper shows, 2015-2017 year, of company business income 22.3% , 26.9% and 35.1% all come from at its big group of single client constant. Once client business is stagnant, easy house income anticipates or will reduce, the policy that burn money whether carry out go down?
So, the mode itself that resides Fang You easily is " spend money burn come out " , the premise that cannot assure is spent to fall in intermediary faithfulness, how to make sure each flatlet source is true?
- 03-
Now, the consensus inside course of study is: Secondhand room market still is put in 6 cardinal principle to make sexual chronic illness. The news that if much home is entrusted,makes generation is disorder and lack fidelity; Credit system is diseased, contracted spirit is insufficient; Trade legislation is not perfect, insufficient to the tie from personnel of course of study and protection; Agent is general record of formal schooling is low / from job time short / quality is not high; Agent job strength is great / rate of going from place to place is high / average income is low; Broker profession society is approbated degree low, agent lacks esteem sense.
In addition, small small intermediary still is in " 4 without one difficult " corner. Without the brand: Consumer distrust, it is difficult to clinch a deal, commission is hit fold; Without dimensions: It is battle severally, have the room does not have a guest or the guest does not have a room; Did not develop: Wicket inn, action person it is difficult, difficult to keep a person, it is difficult to groom; Without resource: Information source of narrow, lodger gets little, channel confine; Difficult businesslike: Administrative system is too complex, start is slow, force of time-consuming bad news.
58 also be in with the city him promotion of do one's best " true room source " concept, but anatomize the mode of 58, he cannot from go up at all put an end to afore-mentioned problems.
Substantially, 58 be the same as a city is an information releases platform, the profit pattern of 58 has before 20 years actually, namely intermediary releases information on platform, 58 buy discharge from Baidu or other channel at the same time with the city, advertise, let intermediary company buy port to release Fangyuan information on platform thereby at the same time.
Later 58 with the city, how to reside guest open pattern of price of a contest, spend money to promote room cause ahead namely. This still is earning discharge to expend substantially, the port of the 58 earn that be the same as a city is expended, intermediary hopes to get flow.
Port expends mode to fall, competition is intense between company of agent, intermediary, everybody hopes his room source platoon is in foremost face. Or is clicked through what keep, or is passed increase video, or spends money, platoon of source allowing a room is in foremost face. This causes room source to repeat degree very tall, a house, the market time with good to hold agent paragraph, can be in this time paragraph desperately the refresh, source that send a room, keep at the same time mutual demand a low price, the information that send a holiday will contend for a client.
To solve this problem, 58 be in through all sorts of means with the city try to become true room source, for example " how to choose " room source: Agent brings money certainly through buying, can press " how to choose " . If by source of fish false room, install money to be met by subtract, be equivalent to taking money to control source of a true room. But do not go up in platform hand as a result of the house, repeat to room source degree, to information quality, the canal of video, picture accuses to cannot come true true check, true room source still cannot accomplish finally.
On July 22, 58 groups are senior vice-president, how to reside guest COO Xie Bing to be in forum of 21 centuries estate expresses · of rich a huge legendary turtle on the 17th annual meeting, in the past inside two months 58 with the city 3 big platform because of Fangyuan authenticity has by accident and penalized nearly 10 thousand broker.
Comb the 58 money newspapers that came two years in the past with the city to be able to discover, its ten billion and sixty-nine million yuan total battalion closed 2017 in, the income that exceeds an in part comes from online sale. So called online sale is to point to, offer real time contest valence, preferential the service that show. Exceed the broker client of half income to contribution, 58 pairs of his punishment can stay in only probably deduct " bring money " this kind of perfunctory and can achieve the monetary level that accept, expect is not to wish to also dare not weigh boxing chasten, achieve as a warning to others truly, put an end to the effect of recommit. After all, commercial essence is value of service client creation, did not punish a client this one.
So, substantially, the 58 businesses that what do with the city is discharge, let him solve " false room source " the problem is similar to a bit let Baidu solve " false hospital " problem, too difficult!
Review the 58 all previous that be the same as a city and " true room source " concerned activity, it is 58 it is temptation with discharge with the city, attract house property intermediary to be " true room source " bang the drum for sb, but this kind of discharge is only at the moment interest, to intermediary, go against long-term development, to consumer, still be faced with " false room source " problem.
