Reporter Piao Li Hu becomes Wang Yongle
On August 28 morning 10 when, be located in city of new rural area new and high division is new one street 36 fly newly noisy and confused of day of noisy of gong and drum of electric equipment plant area, voice, in Kang Jia the group is powerful enter advocate after two months, be announced to go bankrupt by the court reforming already of 10 months long fly newly electric equipment, greet the moment of truth that flies again and important node eventually -- production of formal go back to work.
Just walk on new Henan to fly newly Lv Jian of general manager of electric equipment limited company, the line is connected to fly newly through the network in spot of ceremony of go back to work electric equipment produces a workshop individually, after be informed departmental door go back to work to plan total be in order, the main leader that invites health beautiful group and province to concern National People's Congress of branch and municipal Party committee of new rural area, city, municipal government presses together the appearance that start.
"Begin momently from this, kang Jia and flew newly to become to grow jointly truly, the interest community that win-win develops. " Zhou Bin of president of health beautiful group is in spot of go back to work is earnest express, health beautiful group has confidence to guide fly newly to fly again!
"Fly newly advertisement is done well, not as good as Xin Feibing box " , zhang Guowei of secretary of municipal Party committee of new rural area says, "Fly newly " the urban calling card that is new rural area, the pride that is people of new rural area and proud, "Fly newly " heavy brace up the be on the tiptoe of expectation that second birth is broad citizen, also be our obligatory history mission.
Local public opinion thinks generally, health beautiful group is group of famous industry of large home appliance, fly newly successfully this hand in hand, since makes big white home appliance quickly board piece good good luck, also revealed Kang Jia to protect the ethical brand, responsibility that revitalizes hypostatic economy and feelings. Wang Dengxi of mayor of new rural area expresses: "We are certain, rely on Kang Jiaxiong thick capital actual strength, perfect innovation system, advanced management concept, powerful market appeal force and beauty praise degree, fly newly be sure to be achieved again brilliant. Fly newly be sure to be achieved again brilliant..
As we have learned, health beautiful group joins the particular case that flies newly, had considered to make short, medium, long-term product develop a program: Short-term inside dish vivid 21 freezer cold ark, strive freezer crop broke through 4 million 2020, a group of people of same interest of brand of regain a gleam of. In the meantime, the advantage experience that Kang Jia will rely on his to be made in the intelligence in electronic information industry and resource, exert oneself drives Xin Feisheng to produce intelligence to change transform upgrade, product position will be development direction with couplet of intelligence, healthy, content.
Fly newly, ever was known as Chinese freezer brand " 4 gold are beautiful " , China of take one's place in the ranks is the most valuable the brand of national home appliance with before the brand 10 strong, only Henan. Go up century at the beginning of 90 time, fly newly executive share-holding system is transformed, group of Asia of Singapore abundant grand accuses. Joint-stock hind fly newly to ever invested to build factory building of home's oldest at that time the freezer that do not have fluorine gigantic. However, the union of abundant international capital and outstanding and homebred brand, did not come true perfect. Because weigh " the product is managed " light " the brand is managed " , fail tardy " diversity " in flying newly in intense market to compete by fill and decline, began occurrence deficit 2011.
Fly newly to avoid brand of this one nation is breathed respond to a curtain call, during local government Ceng Duo enterprise of home appliance of home of second pull wires, the hope flies newly through buying collaboration to save. Ever the enterprise wishs contributive 5 billion buy fly newly, but the abundant grand Asia that holds a 90 ％ did not grant to accept. Till October 2017 bottom, answer the abundant grand Asia with faint day to apply for to go bankrupt to flying newly reforming.
Fly newly electric equipment has company of form a complete set many 100, had formed chain of complete refrigeration equipment industry in new rural area. In assure to fly newly below brand and the premise that produce base to stay in new rural area, municipal government of new rural area intervenes instantly, expedite enterprise of large home appliance of multichannel forces and home extensive arrange with, seek suitable investor actively.
Run to do not let overweight service burden frighten potential investor and the basic rights and interests that protect employee, fly newly old stuff people also sign actively in succession buy outright length of service. Having flyinging newly the Liao Fan that works 30 years says, let investor see worker of our so much already got appropriate find a place for only, ability lets fly newly to sell without burden ground, reservation lives to fly newly this brand. This year on June 29, health beautiful group is contributive 455 million, become fly newly investor of comfortable case reforming.
Industry public figure points out, fly newly should realize phoenix Nie truly, go back to work is the first pace only apparently, kang Jia's conformity and operation wisdom will still be crucial.
Kang Jia is entered advocate fly newly, also pulled open Kang Jia and new rural area all-around of collaboration prelusive. Fly newly go back to work that day, health beautiful group signed the cooperative agreement that builds garden of industry of intelligent home appliance with government of county of new rural area again, plan to throw 1 billion yuan of above 3 years to build air conditioning to produce base in county of new rural area in future, the target is air conditioning of sale of 3 years of production 4 million stage, income 8 billion yuan. In the meantime, health beautiful group and controller of municipal government of new rural area express jointly, besides white home appliance, next both sides still will be in the respect such as operation of industry of business of car of intelligent TV, mobile phone, new energy resources, semiconductor, environmental protection, Internet undertakes cooperative.
