In June 2018, fly newly electric equipment went bankrupt.
Fly newly electric equipment regards China as well-known trademark, the 2nd old brand that domestic cold ark once was when summit summit and homebred freezer one of 4 old brands, fly newly especially freezer in large volume, wind the neat whole journey of the ability of research and development of product of the high end in waiting and product line spends cold, frequency conversion to be in domestic advanced level, and fly newly the ability of research and development of cold ark and production level is highly competitive also.
"Fly newly advertisement is done well, not as good as Xin Feibing box " this familiar to the ear can the advertisement of detailed is about to become the peak of poetic perfection, let the masses heave a sigh unceasingly
Still be when everybody when the high quality that recalls Xin Feibing case, on August 28, 2018, fly newly electric equipment lived again!
Flying newly so electric equipment announces to go bankrupt before long on June 29, health beautiful group buys the 100% equity that fly to below electric equipment banner 3 companies newly with 455 million yuan price success contest, include fly newly the brand that electric equipment accumulates for years, patent and relevant fixed assets.
Why be Kang Jia?
This year May, health beautiful group was released upgrade to develop new strategy for what direct with transition, its will around " science and technology + industry + town is changed " development direction, compose is built with business of division of garden of science and technology group, industrial product business group, platform serves business group with investment banking business group wait for Wu of 4 great undertaking group the industrial position that sends force at the same time, strive makes a platform of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class with drive of innovation of science and technology company. And white cable business regards Kang Jia as business of group industry product group one of core product line, will be one of important circuit that its did not realize the strategy extend.
"Fly newly the industry with all ready product line alignment, higher electric equipment is famous degree, and in ability of brand value, research and development, produce can the valuable asset of the respect such as team of equipment, talent, business of white to sending the Kang Jia of exhibition period at high speed cable has bigger appeal. " say of Bin of week of president of health beautiful group.
Zhou Bin of president of health beautiful group
In the meantime, to weighing the determination that renewing flies to, he expresses " can succeed only, cannot fail. " because this matters to business of health beautiful white cable already of long-term development strategical problem, in the meantime, also be health beautiful group people of government, new to new rural area rural area and fly newly earnest acceptance of the person.
Of course, this confidence is to build what go up in solid actual base:
One, health beautiful group has advantage of setting of abundant center look forward to, resource and capital platform, in the meantime, the reform bonus such as mixture system of ownership of have the aid of and policy of sex of supply side structure will conduce to those who weigh full employment advancing greatly;
2, health beautiful group is had on consumptive electron industry those who be as long as 38 years is deep accumulate, its good mechanism system and innovation culture, will ensure Kang Jia is supplying catenary to cooperate with with what fly newly, channel cooperates with, production cooperates with, the product cooperates with the advantage resource that waits for each respects to have its, run experience guides with management mode fly newly, achieve shirt-sleeve progress;
3, health beautiful group is in with fly newly on electric equipment industry match with strategic in coordination will open the industrial border that flies newly further, kang Jia at present much professional work group the posture of dilate of group high speed and opportunity engraft arrive to fly newly, in industrial catenary transverse, even if be sought up,the breakthrough of relevant new business, new field is mixed extend, drive fly newly of the brand fly again.
And fly newly the dominant position that electric equipment uses oneself to wait for a respect in technology, brand, product line and market resource, with Kang Jia the group is in sale of construction of culture of company management, system, brand and market have an insight into those who wait for a respect is deep accumulate " Shuang Jian match well " , also will release fly newly the market after electric equipment reforming and commercial value, make " Kang Jia white report + fly newly electric equipment " become a in industry of domestic white cable new power, let future " Kang Jia white report + fly newly electric equipment " double brand is run in coordination was full of more to expect to mix imagination.
Battle of 60 days of assault fortified positions
This answer produce group of distance Kang Jia to buy fly newly electric equipment goes only two months time. During this health beautiful group and fly newly electric equipment undertook a series of preparation work in full blast:
At the beginning of July, health beautiful group and municipal government of new rural area hold strategic collaboration autograph to arrange a ceremony, reached fly newly electric equipment continues take root new rural area is driven fly newly the brand is all-around the unanimous opinion that upgrade;
In July the middle ten days of a month, news briefing of white report strategy holds Kang Jia, made clear " Kang Jia white report + fly newly electric equipment " double brand develops in coordination run train of thought;
In July the last ten-day of a month, health beautiful white report and fly newly layer of electric equipment management finished the job to have sex;
At the beginning of August, advanced in succession fly newly the new program of place of office of electric equipment production and equitable distribution, complete change of industrial and commercial charter, undertook production plans to the platoon is produced and organize a framework to adjust wait for relevant job;
The last ten-day of a month in August, started plant area building rebuild the face-lifting, care and maintenance that produces equipment and the harmonious arrangement of personnel yield a line, had made preparation ahead of schedule to produce the ceremony that start. Can be inside so short time implementation answer produces this formidable job, come from the executive power with Yu Kangjia concentrated group not just, more reflected Kang Jia group to take fly newly seriously what electric equipment brand revives highly.
Flying newly answer in producing preparation to work, health beautiful group from beginning to end around move " comprehensive dish of work, program future " way develops stage by stage.
Be in dish of vivid respect, health fine focal point from dish living talented person, dish vivid product, dish 3 direction go to vivid channel begin. In talent respect, kang Jia established new administrative group, by total controller of business of home appliance of white of health beautiful group Zhang Zhongjun takes up the post of president one duty; By cadre of career of multimedia of Yuan Kangjia group standing vice-president, the Lv Jian that has experience of work of industry of 13 years of white cable holds the position of general manager post; Wen Yue of Han of expert of high polymer material holds the position of the vise general manager of responsible production system; The Liu Bin that white report sale works holds the position of former responsible Kang Jia be in charge of flying newly the vise general manager of the sale; Chief Feng Wen Qin holds the position of finance affairs of business of white report of Yuan Kangjia group to fly newly financial chief inspector; River of Yang Qin of chairman of Yuan Xinfei union holds the position of the vise general manager of responsible clerical work; Zhang Hongwei of controller of Yuan Xinfei research and development holds the position of chief inspector of new company research and development.
It is dish of vivid product next, health beautiful group knows very well the product is the foundation that the company grows, it is the stay dot that the brand promotes. For this, health beautiful group joins the particular case that flies newly, research made short, medium, long-term product develop a program: Short-term inside dish vivid 21 freezer cold ark, will begin business operation September. Product position will be development direction with couplet of intelligence, healthy, content. Did not come 3 years, fly newly in investment of accumulative total of respect of product research and development to will exceed 100 million yuan, the abidance that strives to pass 2 years is devoted, make fly newly the product reachs domestic top-ranking level.
Finally is dish of work go up to supply catenary and channel downstream, health beautiful group will ensure fly newly in business is formal start, overall September by August begin.
Fly newly electric equipment future will be better
Fly newly to what did not come, fixed position is already special and clear: "It is to keep new the relatively independent operation that fly, 2 it is to carry out ' Kang Jia white report + fly newly electric equipment ' double brand runs strategy in coordination, 3 it is timely drive the capitalization that flies newly to run. " Zhou Bin of president of health beautiful group says so.
The ceremonially that start, fly newly the multinomial plan that electric equipment still announced the strategy to develop target and future 3 years. In crop respect, broke through 4 million 2020, a group of people of same interest of brand of regain a gleam of. And achieve this one goal, fly newly basis of electric equipment general is factual circumstance, from product line mode of operation of safeguard, sale, production makes a system 3 levels are advanced with all one's strength, ensure the success that produces management target 3 years is reached.
Respect of employee obtain employment, fly newly the member that electric equipment future plans native of invite applications for a job 3 years is 2800 people about, among them management, research and development, salesperson is 600 people, produce systematic government and personnel of a gleam of to make an appointment with 2200 people. This will conduce to raise level of obtain employment of place of new rural area, make larger contribution for local economy progress.
Besides, kang Jiaqing Hunan realises, at the moment global manufacturing industry is experiencing a revolution, intelligence is changed, the efficiency that automation will promote manufacturing industry greatly and ability, the flies to cannot leave intelligence naturally to make base that flies newly is devoted. Accordingly, the advantage experience that Kang Jia will rely on his to be made in the intelligence in electronic information industry and resource, exert oneself drives Xin Feisheng to produce intelligence to change transform upgrade, productivity is transformed and build throw 3 years in future not less than 5 100 million, what satisfy the retrorse and custom-built opposite such as C2B, B2B to produce thereby is flexible requirement, raise a system to answer speed and efficiency, fly to fly newly insert on double wing.
Additional, it is under the support of municipal government of new rural area, fly newly at present confused brand problem already also had a solution. Flying newly after electric equipment finishs equity to change, print and distribute of government of people of city of new rural area relevant " method " , to the disorder " fly newly " brand of small home appliance undertakes making clear, will make " fly newly " brand put together is more clear.
Wang Dengxi of mayor of city of new rural area
Protective nation brand, revitalize hypostatic economy, do what do Jiang Kangjia greatly white cable business, it is health beautiful group is bought fly newly of electric equipment first heart and wish scene. This second fly newly electric equipment is efficient answer produce, reflected Kang Jia just about the group is accurate the mental essentials that holds strategy of current state level, bear has the example effect with a due state-owend enterprise. Fly newly electric equipment weighs Zhen Chi arm, it is Kang Jia the target that the group accepts to one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two battalion steps the another pace with hoof disease steady pace, the grand picture scroll of industrial blue print jumps class of a platform to show however. And start the ethical brand at Henan new rural area -- fly newly, also will surely come true to fly again here, weigh the cavalcade of a gleam of of industry of cable coming home.
PS: Attend this news briefing have: Wang Dengxi of Zhang Guowei of secretary of municipal Party committee of new rural area, mayor, li Chunlei of He Jianjun of Zhou Bin of president of health beautiful group, vice-president, financial chief inspector attends a ceremony. Attend the meeting still have come business of the supplier of flying electric equipment of make a fresh start, channel and more than 100 home top class media.
