Current society, not only the individual takes a name seriously, the enterprise takes a name seriously more. Because of to the enterprise character, the name is a brand, the brand is productivity. It is very important that the product has a good name, the name obtains good everybody to like, consumer remembers easily, redo good production is managed, have the possibility that makes famous brand.
(the picture comes from at the network)
Previously, many people think, product itself just is the most important, name, negligible. But, the market is to use merciless reality to tell them, this appears it seems that very ordinary name, often be very crucial brushstroke intangible assets. His return rate often exceeds forecast, and the vendibility that can affect tangible to throw on certain level. Science names reasonably, can make the whole of the enterprise invests play to give ultimate benefit to come. So we come detailed solves one inferior card to name need to note what factor.
1.The brand wants to cooperate with the fixed position photograph of the product
(1) sexual element
Different written language, can give a person different sexual suggestion. Some feelings are Nancier; Some feelings have in relief strong lofty quality, compare the male to change; Some is neuterer. These will affect the fixed position of the product, want to choose right sexual idea according to the applicable crowd of the product.
(the picture comes from at the network)
(2) age element
A lot of products also have very strong get used to the age, this agrees hereat with respect to the name of requirement product, so that better attraction consumer. If the brand of toy of a children, took the name of an apathy heavy, how may arouse the interest of children?
(the picture comes from at the network)
2. brand wants to identify easily
The brand is remembered easily and identify, be helpful for deepening the impression of consumer, the profit sale at the product; Flood oneself brand easily conversely in numerous brand, the characteristic that does not have oneself cannot produce apparent effect.
(the picture comes from at the network)
3. brand wants benefit at transmission
Whether is the brand helpful for making public praise, whether easy design gives brilliant advertisement article record and brand catchphrase to wait, this is one of problems of should thorough consideration in brand design. Can raise the cost that the brand spreads greatly otherwise, the obstacle that production product sells.
(the picture comes from at the network)
4.The denotative sex of the brand
The denotative sex of the brand is to if undertake in the future,show the product is outspread, whether can existing name include the product of new development, so that make full use of to already had the force of the brand, be abounded and enrich the connotation of the brand.
(the picture comes from at the network)
The brand of 5. brand is registered
The brand must want to get legal protection through registering ability. Must decide when the brand names whether this brand can be registered according to legal provision so, lest make,try hard to waste.
(the picture comes from at the network)
The network domain name of 6. brand
The domain name is enterprise or product the figure on the network and portal, domain name problem designs the development strategy of the company and brand strategy issue, must protect somewhat beforehand. Had produced well-known trademark many cases to be grabbed to record event on the net, enough causes our vigilance.
(the picture comes from at the network)
7.The brand names element
(1) brand connotation
The ideal of the meaning that brand connotation name says itself and people and associate. Exact name, ought to make clear or allude the character of the product and function, culture of convenient infuse brand, reflect brand spirit, can communicate with consumer even.
(2) brand distinction
Brand distinction should point to the product with main competitor, fixed position, sell dot, distinctive function and name photograph distinction to leave come, so that consumer is better the product that knows us.
(3) visual sense of pronunciation pronunciation, sense
Brand name is read rise should let a person feel emphatic, euphonic and pleasant. Literal expression should pay attention to a balance normally well-balanced, avoid Jian Fan, fat thin collocation undeserved and the malformation that causes LOGO is indelicate.
(4) brand style
Wait for a respect according to image of product, management concept, company, is the style of certain brand to belong to classic contemporary still? Classical or fashionable? Culture or masses? City or countryside? But no matter be which kinds of style, must avoid to flow at low common.
Good name has stimulative effect to movement power of the person not only, also having inestimable effect likewise to the management of enterprise, shop. The product can let an enterprise take the life of consumer, and in the heart that the brand can take customer however, can circulate all the time go down.
Below period premonitory
The company gives a name, still have a lot of point besides afore-mentioned content, if whether company name offended certain abstain from, combine Zhouyi knowledge, etc, below period we are discussed in detail in the future, about " the enterprise names should avoid those abstaining from " .
About detail problem: Live in problem of character 8 of geomantic, full name, can add the following small letter is man-to-man solve! Have ask to answer surely! ~
