In spend most after more than 10 years of gold, CS channel received the hour of exceeding angst.
Its bonus already gradually subsidise, lay inadequacy of the field that fold Qing Dynasty, passenger flow, employee play chess of gain of intense, firm contradicts to wait for numerous problem to be highlighted already below the line on queasy, line.
Although the problem is heavy, but the old structure of CS channel has been decided first nowadays. In last few years, CS channel appears very less enough bright look, and the new show that can pound brand of current and native land a gleam of.
Nevertheless, do not mean less did not appear can pound existing pattern " supernova " . Actually, such " supernova " mostly company of out mainland a gleam of is interior.
2018 first half of the year, come from the cosmetic with Chinese the biggest mainland to appear on the market company Shanghai home changes what the banner falls to be the hundred grass with CS custom-built channel only collect allusion comes together, integral business growth is rapid, can says " supernova " example.
According to international of Ou Rui of orgnaization of famous market research forecast, china protects skin to taste the market to came 2017 2021 year all compound increase rate will be achieved 5.8% . "The speed that allusion of hundred rough market comes together is Yuan Chao what lady of course of study of person of the same trade protects skin is average add fast, also of brand of mainstream of outclass CS channel add fast " , shanghai home makes up taste Zhang Lan of general manager of sale limited company self-confident say.
So, how is a gathering of things or people of allusion of hundred rough market to accomplish turn up one's nose at of a large number of heroes?
The rhythm that allusion of hundred rough market comes together
The allusion of hundred rough market that was born 2013 comes together, in spent fumble at first live period later, nearly two years it may be said entered the drive of benign development.
What is meant by benign? In short, find brand exclusive rhythm namely.
Zhang Lan ever ran to describe this racily to look with relay be like stroke the rhythm that does not wear: Relay runs join a club that paragraph is the most difficult, you should pour rhythm of good step, mix up with your teammate, ability has join a club smoothly, make sure below one club goes out quickly, have best result finally.
Since the operation that from last year the 3rd quarter receives allusion of marvellous hundred rough market to come together, zhang Lan was combed for the brand lively and businesslike rhythm. Move in terminal for instance sell the level, from 3.8 archives, to birthday of rough market of 4.17 hundred female division, 5.1 archives, 8.28 hundred move greatly annul, arrive again 3 archives of year end (the Christmas, new year's day, Spring Festival) , the 5 archives of perforative annual are moved sell an activity, can step accurate rhythm, obtaining good outstanding achievement nature is success will come when conditions are ripe.
And this kind lively and businesslike rhythm be born, crucial point depends on brand and channel cooperating closely.
"With respect to CS channel character, have 3 circles layer, layer of the first circle is an agent, layer of the 2nd circle is terminal door inn, the last it is consumer. " Zhang Lan expresses, as the agent of circuit layer need understands beforehand and can pass what what kind of rhythm undertakes terminal to move with top grade card annul, consumer will obtain what information, such agential ability are clear that oneself takes money according to what kind of rhythm, at the same time terminal door inn also knows with why be being planted rhythm handles replenish onr's stock from the agent, more clear with what kind of rhythm to consumer sale product, deserve finally to be mixed with appropriate transmission promotion, your whole sale closed circuit more glibly moves.
Without doubt, as the significant key position that uploads make known to lower levels, the action of agential amid is tremendous. So, 2018, respect of a gathering of things or people of allusion of hundred rough market to the agent giving aid to is do one's best.
On June 5, the home changed CS channel to hold meeting of club of VIP of allusion a gathering of things or people in Chongqing, this also is Shanghai home is changed VIP agent meeting is held in CS channel first time. Include fine of Henan green jade Huang Minghui of president of limited company of trade of colour of love of city of Liu Feng of president of limited company of square cosmetic of great of Liu Changqin of president of limited company of transmission of culture of appearance of celestial being of Bi Wuzhen of industrial Inc. president, Sichuan actor, Anhui, Dongguan inside.
Want to know, the sales revenue of company of these 12 agents is in charge of in hundred rough market occupy in specified number of trade of whole of a gathering of things or people than very tall, accordingly, a gathering of things or people of allusion of hundred rough market establishs VIP club, show oneself to structure of brand, product, move sell rhythm, and even the business that did not come 3 years develops a program, all very the heavy visual range that is helpful for showing Shanghai home to change pair of CS channel is spent, enhance these VIP agents at the same time the confidence that allusion of rough to hundred market comes together.
On July 9 - 13 days, allusion of hundred rough market comes together ground of without a stop was held hold dish of hand to groom meeting, come from countrywide each district 43 brand managers of agential group are participated in among them.
"We are willing to call them more do dish of person, actually they are dispersive a gathering of things or people of allusion of hundred rough market at countrywide each district is in individually the general manager of village piece. " Zhang Lan emphasizes, the management activity that a gathering of things or people of allusion of hundred rough market is in various places is actually do dish of person by these of operation of real fall to the ground. Accordingly, respect of hundred rough market hopes to pass this conference, understand the constituent framework of these groups afresh on one hand, and the view that they did not develop a tendency to the brand, on the other hand, help these hold dish of person and its group to get promotion.
Dish of person is held to groom in this on the meeting, was born finally a main product -- " 5 force model " , it includes communication force, program force, leader force, executive force and power of meet an emergency, this " 5 force " it is an outstanding hundred grass namely the necessary quality that collect allusion a gathering of things or people does dish of person.
Look be like simple " 5 force " , connotation is quite actually rich. Communicate force for instance and character, hold dish of hand to need to be communicated with terminal door inn, consumer in the market not only, the market share that allusion of Ling Baicao collect comes together gets promotion, and also need to maintain with manufacturer good communicate. For this, respect of a gathering of things or people of allusion of hundred rough market formed straightaway, and the flow of regular clarity, because settlement forehead cent communicates the problem that inadequacy creates.
Hold dish of person's very defective program power partly for instance again, this requirement holds dish of person to know how to dismantle solution and program one pupil meaning, is not to let one pupil meaning resemble stepping on watermelon skin, where is slipping. "We hope to did not come of a village piece ' general manager ' people, the society does the analysis of increase and decrease of profit and loss, include to disentomb the point of growth of prospective business, and shift to an earlier date a quarter, half an year, can have an insight into one year even the dimensions of own business and program. Because accomplish know fairly well, it is better to just can have carry out. " Zhang Lan explains.
And be in before long after October, be like the tradition last year, respect of a gathering of things or people of allusion of hundred rough market will hold agential plenary meeting. Grasp holding " compare other trademark forever a bit earlier " tenet, zhang Lan thinks, compasses equalize wants surely before it is too late, more time finish such ability preparation works, also can be opposite at the same time the anticipation 2018 outstanding achievement is shared to what the agent makes panoramic type, and announce clear 2019 program to channel, "Letting everybody experience this is a business that can expand for a long time continuously " .
From VIP agent, hold dish of hand to what be born carries out, arrive again all agent, the heavy visual range that allusion of hundred rough market comes together to just face agential group is spent see one spot. Because Zhang Lan is clear, in future at least 3-5 year, agential group still has crucial effect to the development of CS channel business, they are content shedding business not just, more important is to be able to establish a group, the terminal site of deep ploughing channel, provide a service. Accordingly, it is the clerk of next inn in our hep agent group, a gathering of things or people of allusion of hundred rough market says for " terminal is retail director " , since their bear " give a person with fishing " important task, help door inn sell goods not only, should help door inn have the promotion of delivery of cargo from storage of the promotion with door retail store, kinds or types of goods more, and even the promotion of the amount that return a money.
A dish of good business, besides do good exercise to benefit the internal organs, accuse good product quality besides, with respect to channel end character, good agential group, also be the powerful base that the business expands steadily likewise.
Enter normal big bumper harvest
A pleasant ballad, always be by advocate of the song narrate matting, then enters the climax refrain of mood drain.
At a brand character, likewise such. The rhythm that runs when the brand is stepping metre, the arrival of brand development climax is automatical.
The law of hundred rough market that protects skin as lady of the high end in be located in CS channel surely comes together, its have the native land brand to mark in this channel delicacy. Cut product line is placed in 2017 second half of the year, since strategy of focusing star product, a gathering of things or people of allusion of hundred rough market is in the effect it may be said first half of the year is remarkable this year.
Fighting old category is the distinct advantage that allusion of hundred rough market comes together, main by coagulate Shi Zhenyan series and series of vivid skin Xian Yan two old series bear the weight of. Be in early last year in November, zhang Lan predicts this one category is a gathering of things or people of allusion of hundred rough market " the biggest 2018 point of growth " .
Beautiful data is complete also confirm Zhang Lan's judgement. The series of vivid skin Xian Yan that will appear on the market September last year is this year first half of the year advocate push range of products, its star sheet is tasted -- vivid skin Xian Yanjing China breast is more advanced 6 months explode sell 100 thousand, another main force coagulates Shi Zhenyan series 2018 first half of the year is more grow substantially compared to the same period, demand exceeds supply, a gathering of things or people of allusion of rough market of hundred of this enough proof is in the product force with powerful terminal.
Pursue and attack for exploit a victory, zhang Lan discloses, this year the 3rd quarter, middleman and guarantor of alignment of product of a gathering of things or people of allusion of hundred rough market is at present wet the star series of effect -- deep embellish is vivid colour series will upgrade for deep embellish ooze colour series, expression coagulates admirably first half of the year series of Shi Zhenyan series, vivid skin Xian Yan also will from the recipe, pack wait for the level undertake brand-new upgrade.
Popular when the product terminal, natural meeting has business chance of more nose of terminal door inn. It is likewise by last year, the site that Zhang Lan offers to make clear extends a target -- from site of former 4000 many effective terminal, pass the effort 2018, add to 6000 many.
Actually, up to by June, allusion of hundred rough market comes together can accuse a site to had achieved 5680. "First half of the year 200% reached a site to lay a plan. " look in Zhang Lan, the growth of the site grows to become direct ratio completely with integral business.
And move in what had obtained annul outstanding achievement and super- after expectant site is extended, the job of next focal point that allusion of hundred rough market comes together arrived to promote terminal to yield with respect to stay on quality.
"We know channel is king, because terminal door inn wishs to not be willing advocate the brand that promotes you, your brand is occupied in the sale in door inn than the rank the a fewth, the brand that decided you greatly is in a certain time paragraph the sales volume inside. " Zhang Lan expresses further, allusion of hundred rough market comes together before more working shop goods enter the arena, and below one phase is attention brand taste share of amount, business in indenture of the shop in door inn grow etc into rank target.
Concussion channel is inherent of pattern change, change by Shanghai home endogenous a gathering of things or people of allusion of hundred rough market already was occupied apparently first machine.
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