Nowadays " sale is king " below the environment, the great majority brand of each industry is being packed desperately and him sale, try to drive a product to sell through brand conduct propaganda. But have however so a brand, express very missishly, "Hit advertisement not to suit us, because our output is too little (be afraid that advertisement lets sales volume increase too much) , but the person that should have used La Mer only, regular meeting is attracted by it. Regular meeting is attracted by it..
This is famous high end the mystery with blue sea of the brand that protect skin (La Mer) , should taste a brand to say not to make ad, however year income exceeds 1 billion dollar, thirdly the income of 1/0 comes from Chinese market.
Be in the secret that beauty makeup protects skin industry to one is made public, the outstanding achievement that is brand of United States makeup then grows special depend on frequent advertisement to publicize, wait for even SK-II lady brand, flexible language advertisement flies all over the sky, still often come activity of the sale below a line. Hai La's mystery is true so know how things stand and feel confident of handling them is angry, is according to legend of recumbent mouth mouth unripe unripe sell the outstanding achievement that gave 1 billion dollar one year?
Brand gentleman cannot help gathering up this brand, discover the fact appears to be not such.
Brand history
The traceable of La Mer brand a physicist, the physicist Max Huber that ever worked in American aerospace total arrange was being sufferred serious burnable later suffer from does not have medicine but cure, threw research development personally, last a period of time after 6000 experiments of 12 years, invented the magical cream with classical La Mer 1965 eventually, the skin problem of the person that this cream can make use can win improvement inside short time. 1995, group of elegant Shi Landai bought La Mer, make La Mer for a most advanced extravagant brand; 2002, la Mer leaves market of China of make one's bow in the support of group of elegant Shi Landai, the lady in making Chinese consumer heart gradually protects the pronoun of skin brand.
Want small numerous burgeoning brand is made for most advanced and extravagant brand, and year sale crosses 100 million yuan, la Mer made a lot of effort, impossible of course only recumbent public praise makes the world. Although do not have in low end the conduct propaganda of type of product sales promotion of the brand, but the brand sale shift of La Mer also is a bit is not poor.
Brand advertisement
In brand advertisement respect, la Mer is in during entering China 10 years, ever rolled out " carve ego, in control of is young " series is publicized piece, the film differs with 3 the age paragraph female: Piano artist Chen Jie, actor cropland reachs the angle of contemporary artist Ai Jing formerly, elaborate modern woman " carve ego in control of is young " life concept. Advertisement piece action basically is transmission brand concept, unplug tall brand image. Serial differs with 3 the age paragraph female: Piano artist Chen Jie, actor cropland reachs the angle of contemporary artist Ai Jing formerly, elaborate modern woman " carve ego in control of is young " life concept.
Recently, the mystery of LA MER Hai La reachs collaboration with Tecent video again, with " blue heavenly body 2 " in the species of marine new life that reveal is visual foundation, wait for the platform on the line through PC end, mobile phone end, PAD end, in world ocean day develops associated activity, appeal user together " attention ocean is healthy, beefeater is azure heavenly body " . In the meantime, " blue heavenly body 2 " young change, Gao Zhi changes suffer numerous group to also can carry potential user for LA MER. In addition, newsreel itself takes some craftsmanship and character move, also can the simple sense with the brand bring out the best in each other, increase brand value.
Besides these common advertisement, LA MER still is in 2009, drive U.N. will annual formal on June 8 establish is " world marine day " (World Ocean Day) . And LA MER can be in every year conduct an activity right now, roll out marine day to commemorate edition body, publicizing idea of marine environmental protection at the same time, be in brand of brand firmly ground in getting numerous heart.
Brand collaboration celebrity
The object that cooperates in Chinese area before LA MER, it is to perform art bound more senior actor, or it is the industry elite such as sports, literary bound.
2016, the collaboration of Hai La's mystery and Chen Kun of red star of movie and TV, chen Kun once had won award of Chinese film ornamental columns erected in front of palaces fine actor the large award such as award, it is one of male actor with the very good public praise inside course of study. 2017, LA MER photograph became medium be known as " Chinese billion the pride of 1/0 " -- the first horsemanship that appears formally 3 athletes Hua Tian. Sino-British mix blood, be graduated from England the famousest noble is private middle school -- Eton is fair learned Hua Tian, also be level of the first 21 years old of ages optimal caballero. Can look reach, LA MER selects brand collaboration famous person, value its to whether be had not quite commonly " take money " the commercial value with so net ability.
This year, LA MER choice and more somebody enrages 90 hind floret Zhong Chuxi cooperates. Zhong Chuxi depended on the film in Feburary this year " fragrant China " obtain the 2nd " the star that the Asia brights " Xin Rui award of prize-giving ceremony Asia and China of award of the 23rd Hua Ding are optimal award of Xin Rui's actor, return Ceng Yin to be " advanced face " good period of time was registered on a list of names posted up of hot search news. Can say, LA MER is chosen newly this year 90 hind cooperative actor, released a brand young convert signal, making the cognitive label with new customer go up to the brand very helpful.
Advertisement of brand construction, brand and celebrity conduct propaganda do not fall, can see from this, of LA MER " lady brand " renown date also is not to rely on the price and public praise creation only of course. Can say only, in the society with information and superfluous product, wine is sweet also be afraid of alley child deep!
