According to moxa luck data, chinese knowledge paid cost industry dimensions about 4.9 billion yuan 2017, in the talent, when integrated action plays the factor such as long, price, will achieve 2020 23.5 billion. From 2016 knowledge pays cost the first year of an era or the reign of an emperor to begin, all sorts of products paying fee emerge in endlessly. But disappear in discharge bonus almost is used up, after the second half that enters Internet, the intensive cultivation of content and produce continuously, just be the key that knowledge pays cost product development.
36 krypton are the closest bring into contact with " accrete hold thing " , use already some operation setting, the KOL that combines industry waist does content to produce together + IP operation. Accrete those who carry content to aim at is city of line of just a little personage of field of office of city of average employee, 345 lines, age is in 18 - 35 year old group, with the profession fixed position, thinking trains, communicate, the general such as speech, writing, psychology is comfortable, high frequency, firm need a topic to give priority to, production covers the content product that each dimension spend personal growth, carry platform; Feedback according to the market of the product after that, do more the IP operation of deepness.
Accrete Liu Jie brightness tells the author that holds thing 36 krypton, the development level that knowledge pays fee now very the publication course of study before resembling 10 years, the link such as course of study and IP operation is published to cut apart to come when those, wait for a problem as a result of time difference, communication efficiency, transmission value hard the biggest change. And accrete carry content to make integrated service, include the share that content produces already, the autograph restricts framework of author, custom-built content, assistance content yields, operation; Also do " jobber " , distribute content each channel, be in charge of sale and transmission.
Accrete the conformity that carries content to think with this kind series connection rises serves, polymorphous type, cross platform undertake specializationing the content plan of PGC form, production and operation, achieve content to produce highest effect, transmission value is the greatest the result that turn. Look in 36 krypton, accrete carry content to have a few characteristics:
Accrete carry content to responsible plan locates and transmit operation, KOL undertakes content is outputted, with specialization division of labor brings taller manufacturing efficiency. Accrete the product that carries content to have a structuralization produces flow: Demand survey - selection of subject - content structure fractionation - operation - promotion. What product first which kinds of taletelling, content makes conclusions first, accrete hold thing according to survey result, undertook from transmission and operation angle detailed structure tears open solution, undertake by KOL the content on major is outputted after that.
Because KOL is the expert of fractionize domain mostly, be not a universal genius, so accrete carried content to design to enter rank intellectual a collection of illustrative plates, information of shirt-sleeve much discipline, also collected art of comfortable word of popular ana, general to wait for content, learn reference for KOL.
The autograph makes an appointment with lumbar KOL, do PGC output. Liu Jie brightness tells 36 krypton, the wind strategic place of operation head KOL is more than the waist. It is in order to publish course of study exemple, sales volume of a lot of writers is best often is the first book that its publish, the autograph after becoming famous makes an appointment with the price not to poor, but accrual is evaluated hard. And the advantage of lumbar KOL depends on, have enough professional, and when operation cooperate to spend taller, the risk that the autograph makes an appointment with is less.
Product structure learns demand and transmission attribute design for the user. Liu Jie brightness thinks, the user is right of different pattern product expect to differ with demand. A few minutes of light course are setting is changed to finish in the fragment, what the user wants is elite, more the content of systematization does not suit to become light subject; And the course that has deepness and arrangement more grows as a result of cycle, need undertakes study continuously. But as a result of the course on the line nobody are superintended, the user needs the company mechanism of heavier service to improve study to be used to, achieve efficient study, learn rewarding purpose.
Accrete the product that carries matter by arrive gently heavy, cent pays cost article, gently course into free frequency and graph (100 yuan) , heavier professional elite grinds long class (3000 yuan inside) , seek advice from a service with heavier man-to-man profession (3000 yuan of above) . Liu Jie brightness tells 36 krypton, accrete hope holding thing can use heavy service, make a real wire go up " business is taught " product. Grind with professional elite long class is exemple, besides divide into classes, the common mechanism such as exercise, feedback, install the system such as grading, fellowship even, union seeks advice from company style service, last in order to achieve the study, habit that weigh model, result that affects behaviour then.
Current and accrete carry content to had been signed made an appointment with more than 50 KOL, include to communicate writer of force expert, best seller million civilian, Ju Yuanhua, go up line many 30 course, head course sale is in generally 10 thousand above, can feedback by the market later from multidimensional degree undertake developing, make domain book, electron book wait. Man-to-man advisory course has been finished 6 period.
Accrete hold thing at the beginning of founding, the 3 million angel of the investment in winning the books that grind iron, happy event annulus financing, seeking 20 million Pre-A at present annulus financing. From the point of the group, liu Jie brightness is the author of brand of black swan of the books that grind iron, pursue content trade more than 10 years, guide group plan to had published many super best seller early or late, ever cooperated with the famous IP such as Li Kaifu, Shi Hanbing, Song Hongbing, Chen Zhiwu, Luo Zhenyu; CEO open culture ever founded 72xuan of perpendicular portal website, do poineering work 5 years company estimate is worth close billion yuan; Successor partner of some estate fund.
The article turns from 36 krypton, author static graceful. The article is author independence viewpoint, do not pile footing on behalf of mustard.
