Internet + times, the change that behavior of the diversification of technical progress, terminal, consumer is used to, the commercial pattern that allows electric trade faces tremendous change, also raised taller requirement to electric business operator: Look for standard cable business to develop pain spot, realize company success transition. So, internet + the electric business platform of the times, what development pain spot to have? This how transition?
The biggest pain spot: Help new cost too tall
Help new cost too tall the biggest pain spot that is course of study of current phone trading company. Theoretic for, electric business platform can undertake collect and be analyticed to platform client data, essence of life grants group of user of target of fixed position platform, help new issue not quite, but present electric business industry appears China a few alone big situation, data of 90% above client masters in hand of a few platform, demand of promotion of upper reaches of catenary of electric business modes of life and relation to their environment and downstream resource supply existence not corresponding circumstance, cause the discharge not enough to satify everyone of interior of electric business platform, if enter a day,effective drainage becomes difficult.
The 2nd big pain spot: Change rate is too low
Without high grade and effective promotion drainage, the most immediate result was not changed namely rate. The shortage of gregarious sale skill that in adding company transition, faces, vermicelli made from bean starch is interactive and invalid wait for a problem, great also influence trade change rate. As the social demand grow in quantity of people, diversiform gregarious setting and relation make electric business platform more and more tend socialization is changed, this possesses very strong gregarious sale skill with respect to platform of requirement cable business, but very apparent, socialization changes electric business platform to exist to be not worth badly in this respect. In the meantime, simple and crude brush screen to let client generation detest, "Invalid and interactive " reduce user degree of belief, even if devoted capital has very hard also more again,change.
The 3rd big pain spot: Circumfluence answer is bought rate is low
A lot of bosses that pursue trade of electric trading company have a such problems: We present user after all what ability is to need to safeguard truly? This is a very outstanding issue, because lack platform support, businessman of business of a lot of cable is right the data of oneself and operation of neither one standardization, collect, analytic process, the government that logarithm seizes and get insufficient, add technical data to analyse the lack of personnel and tool, bring about directly face acquired big data to be at a loss what to do. Because this brings about lack of electric commodity card to be aimed at,already bought a client to have significant operation activity, circumfluence answer is bought rate cannot get effective promotion tardy.
Methodological proposal
True Internet + electric business, should want to be able to realize essence of life to follow demand of fixed position user, raise cause client " get shot rate " . Want to break through this bottleneck, seeking exact flow bonus is more important than effort. Bonus period brought up the discharge that PC carries card of commodity of the first batch of report, but this bonus period has gone. Present discharge bonus, it is from API interface guides.
API economy is mode of new-style a kind of economy, apply to electric business platform especially, be entered through receiving or open a certain interface, introduce the discharge of tripartite directly come or share oneself platform dominant position go out, realize butt joint of much territory resource, enlarge business setting thereby, increase user group amount while reduced help new cost, kill two birds with one stone. Additional, because receive a function that realized diversification to serve, user experience will get optimizing, user degree of belief also can promote subsequently, change difficulty to reduce; In the meantime, come from various gregarious setting and relation catenary will be helpful for promoting buy, realize circumfluence answer to buy.
Successful case
Enter discharge extra dividend about using API interface to guide this one mode, beijing east it is one of electric business platform that do the most successfully. A lot of people may not know, beijing east our common on APP a few functions are not Beijing east oneself are developed, received tripartite interface however, provide technical support by tripartite, if cheer card to reclaim / the interface that those who fill a value to use is contest syncretic data, a few resource that surpass syncretic platform to go up so by Beijing east introduced among platform, beijing east discharged high development cost, harvested large quantities of one client amounts again at the same time.
