"Is what prostrate bicycle? The closest fire? ! " recently, if you do not want to be regarded as " barrow is sent " , but must not take off a mouth to ask such question, by the feeling of OUT but not amused.
Rub do obeisance to bicycle, it is the transliteration of Mobike, hear a name very cruel dazzles. Actually, also be instantly most the concept that cruel dazzles " share economy " child. Alleged share economy, common explanation, it is Airbnb, Uber passes platform one kind that to use unused resource the economic mode that rise. Have only previously " bus " , just have now " communal bicycle " (namely rub do obeisance to
) , latter ability is a kind when share economic mode.
Rub do obeisance to innovation to accept capital favour
Speak of communal bicycle, very may much person (for instance small make up) what think of above all is the government is at the door certain village, reach the bicycle stake that builds near subway station. The government builds this project, it is to be office worker originally people solve the home and subway station " last kilometer " problem, nevertheless, with small make up the home to be exemple, the car picket that goes out from oneself is more than one kilometer, this bit of time still is inferior to walking along the subway to stand directly.
It is a such small originality, although just began to suffer small cold shoulder, after that the got capital market quickly favour inside short however time, the situation with the as sudden as lightning finished financing several rounds. Among them, cast by panda endowment competence, cheerful capital with what cast amount of B annulus financing is level of ten million dollar, the B+ that after this Mobike obtained innovation workshop quickly again annulus investment.
Mabaiduo is long ability makes money
Obtain financing, and can short-term make money, it is two things normally. Regard as kind of governmental commonweal project, once free when do not have " fire " rise, become commerce to collect fees now project, although already " fire " period of time, but whether can play truly " earn " , still be an unknown at present.
Basis rub the data that does obeisance to a respect to announce, to be offerred to the user " won't grouch, won't drop chain, won't go on strike " bicycle, rub the cost that does obeisance to bicycle from at the beginning 6000 yuan every, compress 3000 yuan of nowadays every.
The car lifecycle of virgin group set is 4 years, any equipment do not need to maintain cost during. In the meantime, the user uses rub the rate that does obeisance to bicycle is: The user is registered and pay 299 yuan of cash pledge (can retreat) hind can use, fare uses section plan to expend means, half hours 1 yuan.
Two data tell above us, if a bicycle is used on average 2 times everyday (every time half small chronometer) , need time ability reluctance 4 years to answer so this; If average and daily be used 4 times, need time 2 years to answer this.
Nevertheless, can be a bicycle used on average really 2 times everyday above? Since be to solve " last kilometer " problem, so besides commute back and forth beyond subway station, small make up still do not want to go out really what to have other use. The problem depends on, you go to work, people also goes to work, coming off work also is same, had had such story in fact -- came off work to cannot find a vehicle, look to be being awaited in subway station!
In addition, to " without maintain cost " it is worth while also to assume deliberate. Want Baidu only " rub do obeisance to " , believe most the scarcely that sees first is pattern of this kind of trade how to have perspective, however 2 dimension pile up car attaint, daub, still a car hides the home in, throw a river in... by no means an isolated case. To moral quality problem we did not talk, the key depends on regarding a commerce as the project, consider such risk to come in. The car was done not have, that did not need to maintain cost really... as to rub do obeisance to introduce " credit is integral " system (violate compasses use a hire double) whether to meet effective, need the market even examine.
Look, the way that Mabairu wants to carry user rent if really undertakes seeking profits, not easy. Divide this beyond, still have a kind of profitable kind, help ad business namely " advertise " , but this should be a foundation with user quantity likewise, otherwise who does advertisement do to look?
Rub the Qian Tu that do obeisance to, the user said to calculate
Through above analysis, rub do obeisance to can " make money " this thing, we did not discuss first temporarily. So, still will see it can make the market first big. As to the market big, still want to listened to an user to say to calculate. User namely Everyman, everyman most is the no more than that care about convenient? Be economical? Comfortable? 3 apply to all culminating and scientific question. So, do not talk about what low carbon, environmental protection, vogue to wait first lofty the vocabulary that go up, still will say this scientificly at 3 o'clock.
Say first " be economical " . Assume one person goes to work come off work to use a car each, a day 2 yuan, a year 730 yuan... good, if silk is small make up such, had not bought the bike of 500 yuan of above actually. In fact, of 200 yuan of above also had not experienced, luxurious during school model secondhand bicycle value 150 yuan, economy 100 yuan inside can do calm.
If be the bicycle of for private use, lifecycle also unlike rub do obeisance to a car shorter, 4-5 year do not have a problem absolutely. Accordingly, the largest to demand crowd, this is not the choice that is a kind of economy it seems that. (of course, below the premise that takes no account of them to be able to make money, want to drive a car now and then there is a car near discovery of as it happens again, it is wonderful however... )
Besides " convenient " . Any not the thing of be economical, can from convenient proceed with. To this, mabaike it is half of praise or blame in order to say. Compare at a bicycle is being put in him home character, rub an advantage that do obeisance to is, need not search take up to jockey corridor (be scolded by neighbour) , also need not worry to be stolen, by pilfer (anyway thief was stolen also sell do not go out) .
Nevertheless, in light of another respect, since the car is public, you stop today here, unwarrantable it still will await you to set out here quietly tomorrow... of course, as the addition of the amplification of dimensions and amount, this problem remains to alleviate, but what degree can you solve? The rise of bicycle amount also means what every car uses a number to decrease at the same time (namely of income decrease) , should accomplish extend " leg " if coming namely, the dimensions of need and cost are afraid very breathtaking.
Still have " comfortable " . Automobile body is overweight, seat height cannot be adjusted (allow condition of 180 Ou Ba length a leg why can ~ ) , and already wide without the problem such as basket basket suffer " spit groove " . Rub do obeisance to a respect also and express publicly, producing the 2nd generation quickly rub do obeisance to, can make a part improve to above problem.
Divide this beyond, the person that regard a female as creed, small make up represent again " soft younger sister " group hair phonates. Wear skirt, high-heeled shoes to wanting " affectedly sweet little sister " for, the bicycle does not calculate those who get on a kind to go to the lavatory to give a way originally. Day of day of next wet, typhoon, intense heat of summer is the test to trick-cycling and physical strength, the way that adds blame motor-driven driveway besides problem, be like dash around madly outside sell little elder brother (although be people very handsome) etc... lost female group " is the ticket counted " is the conference with supportive true market very big?
Finally, it is together " share economy " , it is traffic goes out likewise row, "Spell a car " mode is opposite nowadays and character is more mature already. Drop drop arranges the windmill, tick to spell the platform such as the car, when the user uses this service, no matter be pair of cars advocate, still be a passenger, platform can be united purchase the insurance such as accident danger, responsibility danger. And rub do obeisance to, had not accomplished this at present.
The place on put together is narrated, rub if want to become,do obeisance to bicycle share economy another " old man " , perhaps still very long way wants...
