Today consumer of market of Qiu Yue cake favors " make by hand "

The picture originates network

moon cake tradition lane of the labour that make is moved into bazaar, foreign brand to blend in traditional flavour, brand of moon cake of 7 big old names forms a delegation promotion... distance the Mid-autumn Festival still has a month this year, moon cake market already was blown came thick " wind restoring ancient ways " .

Moon cake is baked now sell consumer the preference now " make by hand "

On August 28, foreign Hua Tangchun of Chengdu Yi cane bright inn, lose a business to exceed food division to build remove south of rig-month moon cake temporarily manual mill, it is the master is being baked in the spot at the same time make moon cake, it is to just gave the appetizing moon cake of furnace to be placed at the same time reveal ark, the spot offers consumer choose and buy.

"Bake now sell 19.8 yuan now, pure handiwork is made. " spot salesperson is ceaseless cry out, the spot that this is the rig-month austral brand of Chengdu mainland moon cake experiences a drop. "Say south rig-month is delicious, what see previously is ceremony box, never had seen such showing do sell now. " citizen Zhang Jia bought moon cake of leg of cloud of a crisp skin to sample on the spot, feel taste is very good.

Be in south rig-month spot is gift zone namely on experience area. "As the change that consumes an idea, moon cake market appears a large sheet of two kinds of consumption, one kind is gift sheet, one kind is domestic sheet. " chief of brand of the rig-month austral the spot says, in bazaar the setting experiences a drop, highlighted on one hand south the simple manual making character of rig-month, it is to hope to capture more families to consume a group on the other hand. Besides south beyond rig-month, chengdu " good native place " the much home brand such as moon cake of moon cake, 5 fragrant fast was affixed to oneself " make by hand " label.

Review moon cake market some closer year popular trend, from go up century of 90 time costly the wind that pack, to 2000 the stuffing of around expects multivariate, face skin innovates, return to to nowadays again " make by hand " , bitter fleabane of Zhu Dan of analyst of Chinese food industry thinks, although moon cake has the property of gift, but moon cake itself also is a traditional cate, upgrade as consumption, consumer takes the regression that feed capable person seriously more and more this true, in masses impression, the manual itself that make is healthy one large tag, so each businessman goes in succession " make by hand " course, also be to cater to the demand change of consumer.

Foreign brand blends in course of feelings of traditional flavour moon cake not to reduce cent

"Encounter when the tradition new ' benevolence ' kind, the collision with interesting what can you produce? " on August 28 afternoon, a moon cake that by the star Buck holds tastes ancient bronze mirror to be able to be held in remote antiquity. The astral type of natural and dinkum Qing Ning's green, red-blooded light excessive orange, shirt-sleeve innovation 5 benevolence... well-known, buck regards the star as foreign brand, be in all the time the demand that seeks Chinese customer, especially the consumptive characteristic of the traditional festival such as dragon boat festival, the Mid-autumn Festival, loiter rose mid-autumn this year " 5 benevolence moon cake " heat. "5 benevolence moon cake is become oneself ' the net is red ' , also become the topic that the youth likes, so Buck rolls out the star this year ' astral type 5 benevolence ' moon cake, should have the meaning of loiter heat. " a deadbeat says the spot.

Below the line atmosphere is thicker and thicker mid-autumn, the sales promotion on the line also appears dynamic. Open day cat, by tide of day cat country the action combines food of the Imperial Palace, apricot to spend sweet village of building, paddy, view knowing ingredient, 5 fragrant fast to wait for inn of brand of admiral of 7 moon cake, the activity of promotion of old name series that develop is light all the more eye, through advocate make feelings line, let old name center exposure, with the gimmick of contemporary vogue, dig the connotation of old name, let a youth also fall in love with old name. The cat that seize a day is newest a group of data that publish, the total number that nearly one year of time is searched in brand of old name of day cat platform exceeds 1 billion times, the old name consumer on day cat exceeds 86 million person, buy old name brand " 90 hind " consumer already exceeded 3.2 million person.