On August 28, the State Council about " deepen medical sanitation system to reform key of second half of the year worked 2018 the task " announce formally. Cure of it may be said changes 2018 the movement on deploy key task again and again. 50 keys task is the chance that rates the strategy of medical treatment service of diversity hospital development and people the key that gets material benefit breaks through a dot.
Actually, the society runs medical service from once doubt, dozen pressure, drive a cart in ragged clothes to blaze a new trail-endure great hardships in pioneer work all the way walk over, the sort of profession society sense of responsibility and the go all out in work spirit on the career are the marrow that the society that I understand runs medical service. Making what the person sobs is nowadays the height forum that societies of a series of prep close behind run medical service, the society does cure to greet best times, have hardships only than doing cure condition at present society, do not have a result however, face a variety of challenges likewise.
Medical treatment market is different from the characteristic of common market, under the exterior prosperity that serves demand growth in medical treatment, it is the reality that large quantities of societies do cure to be afterwards hard however. What if the society runs cure pace,stride is too big, or market dimensions flies turn too fast, can produce apparent centrifugal rate. Accurate say, the society runs medical service is it is with responsibility, quality, safety fiducial, it is a brand in order to model expert doctor, make the group of industrial modes of life and relation to their environment that belongs to oneself. To sum up in a word, the society does cure criterion way longer, more complex, either on the way that a lot of societies do cure to return a hospital to had gone now.
As a whole, no matter the society does the future of cure,develop how, the society does cure nowadays to be faced with have 3 big challenges: It is while capital intervenes your industry grows quickly, did not solve a society to do cure itself however a few problems, instead aggravate the serious degree of problem of the good and bad are intermingled; 2 it is each society between platform running medical service malign competition, mutual dig horn, continuously " burn money " leave the person, current situation that digs a person to go against oneself and industry development; 3 it is whole society did cure to already walked along fork crossing, need capital is endowed with can ability lets a society do cure platform to continue fire goes down, conversely criterion approaching the end of one's days. But is capital endowed with can can you let a society do cure fire after all how long? Probably time ability gives out the answer.
Indeed, the society did cure to force on certain level the progress of capacity of medical treatment industry, the long-term strategy that the society runs medical service is from demand taller medical treatment is obtained to serve value over there the user, need innovates more service territories, is not the development route that duplicate and conventional medical treatment serves. The service quality that integral society runs medical service still lies generally the level that compares extensive type management and development. The society does cure to want to make a trade a true substitute is not add article, it needs to provide a service of complete resource of high grade medical treatment.
At present resource of Chinese medical treatment is not worth badly as before, the society does cure to lack standardization management, cause orgnaization running medical service add value ratio is inferior, the profit that battalion receives is not good also, be based on a society to manage the complexity of cure, chinese society does cure to be returned for the most part very " primitive " . Does the society do cure after all to rely on chart how many? When medical treatment the service allows ill patient " run at most " those who become a society to run medical service is resonant catchword, "Run " however still bright by make inquires.
On the service of medical treatment market, the society that whether has too much the good and bad are intermingled runs medical service " excessive an ancient wind instrument " making up the number? In market of actual medical treatment, really one part society does cure to be able to say is not to have place need not its extremely, ignored produces quality quantity and technical reliability, respect of a few technologies leans " buy " will come true. Those who grab is the eyeball of promotion of outstanding achievement effectiveness for a given period of time, advertisement and investor only.
No matter admit, the society does the germ of cure predicament backside to depend on, it is the service level that the society handles cure trade, those who serve quality rise, the quality with server itself and cognitive to the service understanding are to have very big concern; 2 it is doctor resource little and dispersive, additional value is low, be short of lose high quality product core competition ability, caused a society to run cure cost the tall, reality that does not earn money.
In recent years, in capital impatient below, how many society does cure to did not get even crucial technology understand, for an industry bonus period, again how many society does cure to not consider social duty, drill market hole, let a rising market bury next hidden trouble at the beginning. Non-standard society runs medical service very common, the level serves to go up to also can sell at a discount in medical treatment. This serves product quality and safe meeting to have very big effect to medical treatment. Say so, make the executive standard with a reasonable industry and provision, it is certain that the society runs medical service can high quality to receiving service.
The traditional industry that the society runs medical service is a heavy asset, high investment, need hypostatic hospital to build nationwide industrial chain and network, ability achieves scope effect quite, reduce cost, promotion profit. The financing crossing a boundary of the group company such as medical treatment of as more close together as market demand joint China embellish phoenix, answer star medical treatment, Heng Kang medical treatment, buy configuration investment is very large, professional demand is high, redound can get effective for a long time only, still also be confined to a certain flow that invested a hospital.
In other words, money has unlikelihood of medical treatment industry stronger purchasing power, can having money is sufficient condition only, knowledge custom, defend order, heavy regulation, and be opposite environment of mature medical treatment and culture, show attitude of enough empty of awe-stricken He Qian, value of resource of likelihood general doctor changes ability into development opportunity better, ability is unapt the upstart game that lets medical treatment industry be mocked to be weathy, infestation not to have avoid.
Handle the high investment of cure and low redound issue to the society, need sees the demand that medical treatment serves and progress from the angle of social responsibility and entire industry catenary, is not to treat condition of short-term cost proceeds merely, want to see the society does the necessity of cure market and requirement.
Live as a result of what Chinese society runs medical service soil still very barren, most society runs medical service is area model, accomplish dimensions very hard also to change with network, so rarely the society that covers the throughout the country runs medical service.
The society does what cure trade problem still is faced with is resource is not worth badly. One of, suffer tired at oneself business medium of communication onefold, cannot gain; Secondly, doctor resource measures the issue such as inadequacy, it is the real pain spot that the society runs cure platform. Use capital dominant position to foster a society to manage cure resource partner continuously, stimulative society does the conformity of cure resource, this may be a direction.
In the instantly that directional problem can be solved basically, if why be gangplank with this, release imagination to go to what deepness development user carries to the service accompanying sexual demand, making diversity medical treatment serve user of setting, education to consume a habit in the medical treatment of setting of different go to a doctor will be the topic for discussion that the society handles cure platform to need a consideration.
The doctor is bit more hold the occurrence of course of study, increased the market to be opposite the demand of resource of medical treatment manpower. The doctor is bit more hold enterprise does one of the strongest participator in cure development as instantly society, become a society naturally to do cure platform medical treatment to serve the strategic associate that wants to strive for, in order to obtain bigger competition chip.
But although policy cancels public hospital staff clearly,the problem is, allow a doctor many a little bit hold course of study, but for the doctor of professional to be good at technology, because afore-mentioned reasons also won't walk out of system easily. The foot steps on the normal that two boats are doctor of this kind of expert, society of in every case does cure to want to run quickly advocate appoint, the home of three-year institution of higher learning of academician, two boats need not walk, public hospital gave them enough fame and wealth and portfolio, they also are too busy to come out many a little bit hold course of study.
In fact, the society does cure doctor resource scarcity, especially " the first kilometer " resource shorts this one problem, still need system and capital work along both lines to be solved quickly in the market. Run medical service to the society a few spaces, run medical service to the society a few support are a few less bias, the society does cure to should not go alone.
Above all, want to have powerful doctor resource to prop up, through with doctor value bind, can the core business that resource of doctor of have the aid of will come to perfect his, be able to business of platform of farther outspread service covers a range, deepen oneself moat.
Author | Doctor of Chairman Guo Jun, senior operation of civilian battalion hospital manages professional dean
