The · of Chinese cosmetic congress that held in July this year casts financing peak to be able to go up, OIB.CHINA hand in hand day cat is beautiful makeup protect, day cat tastes innovation center newly collective open is beautiful makeup protect poineering contest of Xin Rui brand. This second poineering contest still combines gal of business of presiding coronal name La Ji is brand of round Chun Xia, presiding coronal name media YOKA vogue and industry tens of the ode can guide division, make platform of hatch of new generation brand.
After the contest is released, the person do poineering work that attracted industrial catenary to go up signs up take part in the match, the qualificatory examine and verify that passes 2 months and choose, share 50 brands that pick through the sea, cover protect skin, colour makeup, protect, the beauty such as tool of United States makeup makeup protect each category.
Day cat is beautiful makeup general manager stimulates the cloud to express, these brands have the mature cosmetic company such as A Fu, Yi Beishi's subordinate new brand already, also have Hua Xisheng thing the consumer brand that such manufacturing industry produce for the group of special skill, still have the net such as every of magnify Yi, Zhang Mei, Zheng Shuang red, amount to person, star to oneself the brand is waited a moment, brand diversity is United States makeup since all previous of new brand match highest " .
On August 27, 50 selected brands assemble in Hangzhou Alibaba headquarters, make according to contest, brand author reveals group backdrop, brand inside 8 minutes after advantage of fixed position, product, the adviser passes elect by ballot, will 24 brands enter intermediary heat below one round. Pass one round annulus after knockout, final victorious brand will be obtained come from day cat vogue of United States makeup, OIB.CHINA, YOKA and taste view APP to wait comprehensive a support, brand general can grow quickly through the ode.
New brand is like industrial a dark horse, individuation appeals to beg ecbolic beauty makeup industry new structure
When the line on Kylie Cosmetics several seconds make work namely exhaust, after Fenty Beauty opens carry out hind 6 days to stop money in filar Fu, through the individuation that digital media develops quickly new brand of United States makeup got the sufficient test and verify of the market, the pattern of old brand unify the whole country has begun to produce a change.
The spot is surpassed in Bencibi, day cat tastes innovation center newly to combined KANTAR to release " the upgrade road · of acme consumer is beautiful makeup protect category trend to report " .
The report shows, wait for the rapid development of electric business platform as day cat, new customer is entered, category is rich, high end upgrades, be drive market 3 big advocate engine. With 90 hind consumer is a delegate " new customer " , guide masses crowd to enter high-ranking protect level. They the pursuit to delicate life, to the attention of detail development, drive young class and high-ranking category and tall sex price to compare the development of minor numerous brand.
Nearly two years, chinese mainland also has a lot of to achieve new-style beauty makeup brand emerge in large numbers, for instance double last year 11 sales volume pass the HomeFacialPro of 1 billion and go up in little red book sales volume is cruel added perfect diary is waited a moment. These have unique brand character, the brand of new fighting spirit that caters to Neozoic consumer demand is entering industry view gradually.
Discover C-Beauty, make China platform of hatch of new brand of industry of United States makeup
Wu Zhigang of OIB.CHINA general manager expresses, as the occurrence of millennium generation, more and more young customer favore personalized commodity, brand of new fighting spirit satisfies demand of this kind of consumer just about and those who grow is brand-new brand, also be prospective China the force of core new fighting spirit that beauty makeup grows.
The 2~3 in future year, brand of new fighting spirit makes prospective market in the center a particularly fundamental strength, korea of no less than has K-BEAUTY, brand of new fighting spirit can become the C-BEAUTY that brings global influence.
Actually all old brands begin from essay card, this year is the brand upgrades of replacement brand-new transition period. Although old brand has very high market to have,lead, but show a bit to the response of demand of new generation consumer slow. Brand of new fighting spirit can answer consumer demand quickly, offer tall sex the commodity of valence comparing, tall Yan Zhi, tall individuation, the fractionize of contented market changes requirement.
Gu Mai of general manager of old quick pass the time in a leisurely way is in day cat the hope that the spot also expressed pair of innovation brands. He expresses, the 4-5 in the past the middle of a month, besides HomeFacialPro, perfect diary, come in the innovation that the star shop such as Fan Bingbing, Zhang Yuqi, Zheng Shuang also adds new brand.
From the point of the data of day cat, the latent capacity of new brand compares an imagination in even fast, day cat is new retail can promote brand innovation, help brand opens the market quickly. "We hope to see poineering contest becomes the innovation of the brand and the accelerator that grow and amplifier very much. " Gu Mai say.
Industry expert + taste innovation center newly + media, tripartite linkage is endowed with in the round can brand
For can better endow with for new brand can, this second activity builds up each force, provide the resource support of entire industry catenary.
This second poineering contest sponsors square OIB.CHINA its from 120 come the hatch experience of a precipitation of brand of domestic and international a gleam of applies help brand to promote brand strategy, product to pack promotion of design, sale to wait for operation mode to go up.
Day cat is beautiful makeup protect industry criterion to take part in the match the brand offers digitlization to develop platform of platform and content socialization operation, more integrated sale advantage helps brand actual combat endow with below the line on line of combinative day cat can. Day cat tastes innovation center newly to pass the consumer data of whole to Alibaba trench to consider, combine big data analysis and essence to follow example survey, assist a brand to have an insight into market opportunity, research and development is tasted newly, search the big setting that upgrades in consumption to fall thereby, brunt consumer is mixed to channel of the product new expect, satisfy them in order to help brand business better on development of service, commodity.
Poineering contest is presiding coronal name media " YOKA vogue " Guo Ding Qi expresses presiding apparitor, YOKA vogue is in this second activity, will pass transmission radiate the person that more doing poineering work and consumer, in consumption fine become divided, young change, below the big tide that individuation, high end turns, what help brand of force China new fighting spirit together is fast grow.
Besides resource support, the contest still built up ode can adviser day is round, include group of day cat brain truster (day cat is big cat of Gu Mai of general manager of quick pass the time in a leisurely way, day is beautiful makeup general manager stimulates the cloud) , successful entrepreneur (Po Lai is elegant Cheng Yingji of general manager of center of career of source of country of Cao Liang of vise general manager, grow) , and figured woven silk material of Guo Ding of CEO of vogue of Wu Zhigang of general manager of OIB.CHINA of industry opinion cacique, YOKA, taste view author Chen Weiyu of president of Lao Bo of general manager of door of Deng Min, advertisement, new a list of names posted up.
Last a period of time 5 months, with " 5 force " present model of businessman growing standardization
Wu Zhigang expresses " this the contest follows before the biggest differ even if drill with battle generation, battle of experienced middle school, battle experienced an organic whole, this ability is Xin Rui's path. This ability is Xin Rui's path..
Will begin in September from this year, all and selected brand endows with the actual combat that passes 5 months can, training of the actual combat after passing an ode to be able to train battalion, class, face-to-face the PK, wheel type that evaluates promotion is endowed with can means will aid force brand to win effective promotion. Contest makes over or across double 11, courteous reception season two big activities, arrive from originality layout executive be born, all taking part in the match the brand will accept real market to sell feedback in the activity. After that, 1-2 month contest helped the focal point value of brand precipitation brand and sale promotion 2019, the selection result of the contest will be in finally day cat gold will be announced on makeup award in March 2019 and undertake prize-giving to superior brand.
Go all out through be being compared intensely, epicycle match shares 24 brands to promote, they looking in light of is what brand:
It is United States makeup two years when begin tomorrow this year the gold that protect period, now is the best times that brand of new fighting spirit blazes new trails. Like embracing Internet with respect to first time of before resembling 10 years a lot of brands, will more brand embraces new-style Internet mode nowadays, this kind of mode is the model of combinative B2C, Internet and business of whole and gregarious cable, will be born the brand that gives more individuation. Pass the support of each azimuth, we expect China appears the Chinese mainland that has innovation is high grade brand of United States makeup.
About the follow-up content of this second congress, taste view APP to will maintain pay close attention to continuously.
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