3 catastrophe inscribe life: What does breakfast eat? What does lunch eat? What does dinner eat? Everybody is little not a day 3 meals, distinction just is solved which. So meal course of study person how to let a client be in face " are 3 catastrophe inscribed " when think of oneself above all?
The Internet socialization that has blended in daily life highly is making meal again and again the effective medium of communication that business door wins a customer. The value of gregarious promotion reflects meal course of study to nod in two keys: It is to be on good product and service base, build public praise through Internet socialization and diffuse; 2 it is to pass gregarious platform to create consumptive motivation. It is efficient in a word finish arrive from acknowledge changed course.
In this process, need solves two crucial problems:
1, the former unripe property that how uses gregarious platform content, in brand exposure let user group receive pair of business door to spread the most favorable news for a short while;
2, how to shorten arrive from acknowledge changed course, the instantaneous interest that invites user group instantly motive of translate into consumption or behavior.
Be in several days ago, the friend encircled advertisement to roll out as new as advertisement of exclusive of beautiful round collaboration form, let be readily solved of these two problems.
Ability combination, advertisement of socialization of platform of beautiful round advertisement, Tecent achieves a friend to encircle advertisement new form in all hand in hand
Tecent socialization advertisement and advertisement of the United States' round this locality trade cooperate only then 2014, devote oneself to to be jointly meal, close child, the industry of this locality life such as education offers good promotion solution. The deepness collaboration of zoology level increases the commercial experience that accumulates for a long time, let Tecent socialization advertisement and beautiful group can open each other ability further, undertake innovating on advertisement configuration, bring more efficient sale new way ceaselessly for meal industry.
A lot of consumer are being solved " 3 catastrophe inscribe life " when, from the grading that examines dining-room and user evaluation, to order, the group is bought, arrive to order dishes and issue sheet to pay again wait for link, have the figure that beautiful group and masses comment on more or less. The capacity of huge and high grade data that beautiful group precipitates in meal industry place is irreplaceable huge advantage. So in Tecent socialization advertisement and beautiful group are after the ability of integrated both, new form of what kind of advertisement to produce?
Friend circle advertisement and beautiful round collaboration are exclusive new form is card style, article table, picture and platform custom-built show content (wait like label) be in harmony collects a piece of card in, card is outer have 3 place custom-built show content: The icon that beautiful group or masses comment on, pop chart sheet reachs custom-built label. User of area of whole card gray all can be clicked, the catenary outside turning to be defined oneself jumps after clicking small perhaps order.
New ad configuration, where be newly
Besides " grow differently " besides, new ad configuration is in newly still these a few respects:
1.Information content is big, reflect the business with valuable more door advantage and sales promotion information;
2.Custom-built label, the advantage content that chooses business door undertakes label is changed reveal promotion (astral class, group is bought, heat is judged, situation) ;
3.Straight catenary small order, need not jump turn application can examine business door instantly detailed information or get calorie of ticket directly.
Add a friend to encircle capacity of advertising socialization data, cooperate promotion of LBS this locality, more the person that benefit is opposite at helping business door find.
New form resolves what new issue
The friend encircles advertising to give birth to gregarious setting formerly, increase the content that beautiful group accumulates for a long time and the data capacity that combined both sides, upgrade by right of what new advertisement form brings sale kind for meal industry and innovate, solve from acknowledge, drainage, till each sale pain spot in changing.
Exposure: Gregarious setting adds substantial information, build brand acknowledge quickly, invoke next acts
On the foundation that with be enmeshed the friend of type socialization encircles advertisement to pull close brand and user group to be apart from, receive the data that comments on platform precipitation into beautiful round platform and masses and authoritative content, implementation from " inform " to " acknowledge " one pace reachs the designated position, help business door build based quickly valuable the acknowledge of information.
Drainage: Custom-built label can satisfy agile and changeful sale requirement, increase drainage chance
Carry custom-built tag, business door chooses the most valuable field to close according to different promotion demand, promotion clicks advertising enthusiasm, increase the chance that consumption changes.
Sales promotion, change: Small order links a variety of sales promotion means, shorten decision-making method, facilitating consumption is changed
Business of small order straight chain door detailed page or coupon are gotten and the group buys sales promotion page, "Small operation " shortened consume decision-making method, drive consumption to be reached decision-makingly, promotion changes efficiency,
Give attention to two or morethings upgrades to the commerce of meal course of study and platform value
Friend of have the aid of encircles advertisement platform, beautiful round platform and masses comment on platform to be able to be helped be stationed in business door more effective use the gregarious flow with high grade Tecent, oneself at the same time high grade content and service share consumer, promote platform oneself value.
In partial meal business door has undertaken in putting in, the hit photograph that the house of source of flesh of firewood baked wheaten cake obtains compares average card advertisement to promote 125% , the rate that nod assist all is worth 3 times for industry of grail meal ad, comment rate all is worth 2.6 times for industry of grail meal ad; The advertisement hit of the Tian Wu of crab is achieved 5.64% , it is 6 times what grail meal industry all is worth.
Broad user can innovate from the sale of this 1+1>2 likewise in benefit. Should brush only brush friend circle, can find immediately probably " your dish " , leave from now on " 3 catastrophe inscribe life " !
