Coffee group it may be said is surfy this year. Brand of native land coffee overflows feline coffee counterattack, lucky favour challenges astral Buck to wait a moment, have a good fun again.
Two days ago, nest of global food tycoon announces to achieve pair of bits with 7.15 billion dollar authority of sale of Buck part product is bought. One's voice in speech just fell, on August 31, coke Cola of global beverage tycoon announces to win a group with Wei (Whitbread) reach buy the whole world old and well-known family of Ga of famous coffee brand (Costa) final agreement.
According to the agreement, coke Cola company will obtain Wei Bo of the group is wholy-owned subsidiary Ga old and well-known family all already was issued and current share, this subsidiary included Ga old and well-known family business of current and all operation.
The personage inside course of study thinks, this buys an agreement reach, not only the Coke Cola that imply is having experience of business of beverage of 132 years of carbonic acid extends antenna formally interlink meal domain to coffee, and still make clear in coffee domain this " La Hai " , tycoons of quick pass the time in a leisurely way " circle ground " phenomenal all the more is apparent.
1
A person of extraordinary powers is bought
Chief accepts related Coke Cola " international finance signs up for " when the reporter interviews, express: "This Coke Cola gets what the group buys Ga old and well-known family to trade from Wei Bo of its parent company the price is 3.9 billion pound, add up to 5.1 billion dollar about, should buy predict to will be finished first half of the year in next year. Should buy predict to will be finished first half of the year in next year..
"According to the agreement, ga old and well-known family still offerred whole coffee to supply the powerful and professional knowledge of catenary for Coke Cola, include to purchase, automatic sell goods and cent sell channel to wait, this will fill the professional competence with existing system of strong Coke Cola. Should buy will bring the platform of powerful coffee business that spreads all over Europe, Asia-Pacific, middle east and Africa for Coke Cola company, reach future to expand latent capacity. " Coke Cola expresses in a bulletin.
The data shows, ga old and well-known family holds water at was in London 1971, already developed the coffee brand that makes a whole world precede at present. The coffee division that the operation of Ga old and well-known family includes inn of a banner brand, nearly 4000 doors and course to groom, coffee peddles business of coffee of engine professional work, family expenses oneself, and coffee bake business.
As we have learned, costa was earned by Wei 1995 the group is bought with the price of 19 million pound, after 23 years, coke Cola with at the outset of the price 205 times its " in income bursa " , because this is considered as generally by the outside " a person of extraordinary powers is bought " .
To " a person of extraordinary powers is bought " the reason of Costa, coke Cola president holds presiding apparitor James Quincey concurrently to express publicly: "Because coffee can help us enter hot drink industry, coffee is one of beverage categories with the rapiddest growth on the world, occupy 6 ％ . It also owns the business of distinct category, peddle carry out, cafes automatically, feed namely, coffee beans and capsule. Peddle carry out, cafes automatically, feed namely, coffee beans and capsule..
"The business of coffee is very dispersive also, be in without a company on the world each parts of coffee have powerful basis, include Coke Cola. Although we have a lot of very strong brands, be in Japan for instance namely battle array of coffee of drink Zun Zhiya, but combine without extensive global product in the category that Coke Cola grows ceaselessly in this. " James Quincey says frankly.
Bright red Dan Peng accepts analyst of Chinese food industry " international finance signs up for " when the reporter interviews, express: "The outbreak that coffee group received a trade 2017 period, on this node, the whole of the long-term strategy that develops according to oneself and Costa manages a case, coke Cola is bought to its, can quicken Coke Cola to be in whole blame carbonic acid kind layout. Can quicken Coke Cola to be in whole blame carbonic acid kind layout..
"So, from the point of whole industry end and consumptive end, I feel of 3.9 billion pound trade the forehead is not saying like environment place is day price, contrary, I think from which if long-term point of view will consider, this price extraordinary be to one's profit, arrange of this with one action is valued, be helpful for bilateral and joint development. " bright red Dan Peng points out along with all the others.
And respect of Ga old and well-known family also expresses great expectations to trading this. Ga old and well-known family carries out trustee Dominic Paul to also express: "Group of Ga old and well-known family and I am very glad to can join Coke Cola company, the one part that makes Coke Cola system will make we can expand business quickly. The one part that makes Coke Cola system will make we can expand business quickly..
2
Seek new point of growth
The expert inside course of study thinks generally, will look at present, no matter study from an any consumption the report will look, reflecting consumption to upgrade the health below setting changes consumptive requirement, and carbonic acid beverage already was affixed " insalubrious " label, subsequently the atrophy of coke market also is added increasingly drama. For stable market position, promote a company outstanding achievement, "Double happy " must develop new class and market, in order to seek new point of growth.
Coke Cola
According to what announce by the month on Coke Cola money of 2 quarterly reports signed up for 2018, its organic sales revenue grew 5% , product whole sale grew 2% , but the battalion inside report period closes for 8.9 billion dollar, glide compared to the same period 8% , and its 2017 outstanding achievement " report " more gloomy.
Sun Wei of researcher of Tsinghua university quick sale is right " international finance signs up for " the reporter expresses: "From the point of the height of design carrying a layer on the head, this is bought along with all the others provide imagination extremely. Coke Cola cuts the chain below the line formally new retail system, extended the category of the beverage below the banner already, the line that also extended beverage leaves channel. And Costa regards a whole world as well-known coffee trademark, the internationalization brand that matchs Coke Cola quite buys mark, buy Costa to be able to promote the outstanding achievement of Coke Cola on certain level. Buy Costa to be able to promote the outstanding achievement of Coke Cola on certain level..
As we have learned, 2018 first quarter (up to on March 1, 2018) , the profit before the battalion of Ga old and well-known family closes and tax interest depreciation reachs amortize (EBITDA) was achieved respectively 1.3 billion pound and 238 million pound, add up to a dollar about 1.7 billion with 312 million.
To this, coke Cola respect still expresses in this bulletin: "Below the circumstance that takes no account of the influence that buys accountant processing, trade this to be about to bring small growth for the company in first years.
Tea culture of the Chinese paid attention to thousands of years, different producing area, different breed, the tea that different even leach bubble comes out is different, although coffee is an exotic, and in the process that long-term commercial society develops, the sense that cafe gives a person is small endowment ground of inhabit a region, it is however in such atmosphere, the profit issue of cafe still places in practitioner before, a lot of people want to wriggle clumsy is about to try, however grim situation is astral Buck the majority that the management mode of this kind of nondescript has held Chinese market, but the spring tide that Chinese economy spending upgrades comes, internet + the mode of meal is swept across and come, face different challenger, although astral Buck still is the can steady market share that announces to enlarge China and amount of set up shop, but his politic likelihood also transforms in what happen to coincide.
Overflow feline coffee
This idea has been in coffee industry gradually circulate, good-paying group especially the addition of amount of Internet freedom practitioner, the environment of cafe and atmosphere are the god-given choice in numerous business environment more. Cheng Chun of chief of market of the coffee that overflow a cat expresses: Consuming the option that coffee can grant practitioner in upgrading is not much actually, because market itself develops in crack, how can break through this kind of potential energy, meet after all like tenacious sapling long Cheng Dashu is same, psychokinesis and opportunity especially the opportunity that 34 lines city brings in economic balance development lets overflow feline coffee to be able to search better nutrient.
The opportunity of market fractionize is demand of the person that offset is expended have an insight into, cheng Chun expresses: Overflowing feline coffee to cater to this kind of change is to be based on with Baidu company the deepness in coffee domain cooperates, choose in what make on the foundation that big data analyses especially, the picture that uses search engine key word to consume a group to the target is analysed. The client that this invites to overflow feline coffee more essence of life is accurate. We expect brand of Chinese native land coffee can be in this war win a victory, cheng Chun says.
And this, the practitioner of coffee industry condition also will greet the war of tycoons.
