Tonight, the CCTV is in 8 sets when after lying between 12 years, will broadcast in gold archives period of time again drama of a new harbor " achieve a century again " . This is afterwards 1999 " achieve a century " , 2007 " years wind and cloud-a stormy or unstable situation " hind, harbor drama is rolled out the 3rd times in gold archives.
" achieve a century again " , it is classical to TVB IP on one hand " achieve a century " continue again. On the other hand this drama " trade war + familial " subject matter, calculate going up is right " achieve a century " , " years wind and cloud-a stormy or unstable situation " the continuance that is the same as type subject matter. They are told is, below different times, changeable Hong Kong is transitional. Pardonable when lie between so long later, " achieve a century again " can appear in CCTV 8 gold archives.
And right now, be worth TVB to march the 3rd year of outback market, also be TVB after classical IP continues again, with outback shedding media cooperates the 3rd year self-restrained. Nowadays, " achieve a century again " station network is sowed together, be for " does harbor drama revive " blow preliminary chirp?
" achieve a century again " , of TVB classical IP again deep ploughing
Be in early on August 25, 2016, TVB TV station announces to sign network video to make the same score agreement of cooperation of strategy of director period deepness, already included to renew IP of play of war of trade of TVB mark sex among them " achieve a century " project, make net theatrical work " achieve a century again " . About the same after two years, of the continuance of this TVB classical IP make surprise at logging onto love last night first art entire network is sowed alone.
Although broadcasted only 3 collect, but the be clear at a glance of harbor drama characteristic that fast rhythm, elite feels strong. And drama anthology itself, also confuse for old harbor drama people offerred many memory to kill. The Guo Jin of personate aspirant He Tiansheng is installed, be in with him " achieve a century " in the honest person mark that act is strong, it is two kinds of contrary parts completely, can be opposite more of mark is Guo Jin An is in " faithful serpent " , " revive indefinitely " in the seamy side that gives personation.
And Lin Wenlong and Zhong Jiaxin are fit perform sweethearts, was to compensate drama confusing to be in to 2 people more " law card pioneer " in series " A Sam He Linting lows " the regret that did not continue. Still a person of extraordinary powers of Wei of Yang Yi, Zhou Liqi, Yuan, Zhou Baihao waits for harbor drama familiar face add hold.
On gut, " achieve a century again " from 2008 second borrow the crisis to tell case, industry of banking of focusing Hong Kong is intimate change of more than 10 years. Although TVB manufactures drama loves mark to go up all along " this story made out of whole cloth, if have duplicate, pure belong to coincidence " this word, but there is correspondence to incident of the people's livelihood or society in the meeting on little detail or dialog.
(in He Tiansheng and the dialog of tall wise man of Lin Wenlong personate, financial player is right of the people dally with)
Compare at every turn 70, the outback drama of 80 collect, " achieve a century again " the system capacity of 36 collect, it is harbor drama not laggard, the advantage with character clew and distinct incident. And the masses can be this after all " old IP new old practice " buy sheet, still remain to observe.
TVB collaboration inland sheds media, drama of copyright of excel of in harmony drama
2016, luck of goosefoot of person of door of Chinese culture palm just invested TVB, drive what cooperate between TVB and outback video platform is comprehensive blossom. And those a few years, as it happens is TVB " domestic trouble and foreign invasion " time.
Initiative 2015, the finance of TVB glides apparent. Together with 2015 the beginning of the year, wide report total bureau was promulgated " outside be restricted, make " , TVB gets embroil, drama anthology also needs " sow after careful first " program, broadcast in anthology of complete theatrical work end and pass after examining, ability is worn on the website. This regulation is great the enthusiasm watching opera that affected outback drama to confuse. TVB drama is in outback lung-power is smaller and smaller.
And 2016, fought smaller part all one's life with TVB inferior inspect close down, new arisen ViuTV made red theatrical work of net of begin a theatrical performance " the gram of Majialie and David " . The person energy of life of new thing explodes canopy is in those who pounding TVB it seems that " conservative " . Together with, the capacious, pay of outback market is much better, make He Xiaosheng of TVB fascia female role expires in succession end an agreement, hard also new personality goes out, play the leading role.
(" Majialie and the gram that defend greatly " , fabaceous valve grading is as high as 8.9 to divide)
Under such circumstances, with outback shedding media website cooperates, it is the choice that TVB is opened and is brave in to challenge. Du Zhi overcomes TVB vise general manager to ever had said in interview, current TVB makes 23 theatrical work every year, will supply broadcasted demand. Having 3 theatrical work among them is the in harmony drama that cooperates with inland.
In harmony drama is the continuance of classical IP more, this also is TVB and outback Internet gold advocate reached tacit agreement. Long to harbor drama already the outback market of accidentally drop, continuance is classical it is the most reliable method. Ever was in 2014 for instance the TVB drama with hot and unusual inland " the person that the disciple goes " , 2017 by TVB and Tecent in harmony " the person that the disciple goes 2 " . The network sows accumulative total of to the limit of one's capacity for 2.67 billion. And sow alone in actor cruel this year " the lurk pole battle of flying tiger " , same follow from TVB " flying tiger " series, the network always broadcasts a quantity to already was amounted to 4.44 billion.
Where is the advantage of in harmony drama? The possibility looks not evident so. Do a little data to compare, besides in harmony, TVB still passes actor cruel to output copyright upcountry, actor cruel ad hoc " TVB " theater. Of these copyright drama broadcast a quantity highest value is 200 million the left and right sides, prosperous last year temporarily " do not know coquetry woman " broadcast a quantity also only 100 million person-time. The difference between copyright drama and in harmony drama was shown.
(" do not know coquetry woman " )
In harmony drama, apparent because of outback video website note endowment and in make had taller budget. Before likelihood 1 million Hongkong dollar the budget of one collect, meeting promotion comes nowadays 5 million Hongkong dollar one collect. And among them meeting investment makes the capital of 70% , star remuneration is occupied only 30% . And these classical IP that in harmony drama aims at, more the duty field theatrical work that is good at for TVB, trade war play, alarm bandit drama, can see with the form of net drama make not the IP of type theatrical work of common, at the same time and drama anthology is dapper, drama confusing is chased after very convenient also.
Indispensable still depended on, TVB passes through outback video website sow conduct propaganda alone, for its inside market fosters to suffer newly numerous also be indispensable.
"Pass fifty years old " TVB, new set out, hale still
From 1967 TVB holds water calculate case, it had taken time 50 years. Although adage says, "Pass fifty years old " , " 50 know a lot " , but TVB does not believe a life unluckily. In 50 close from beginning to end greatly, walked out of comfortable circle and safe area instead, coruscate new lease of life.
These two years, TVB sortie OTT business, rolled out MyTV SUPER, go up line gregarious platform Big Gig Channel, increase with vermicelli made from bean starch between agglutinant. Be aimed at outback market, TVB still rolled out official vermicelli made from bean starch to collect APP to bury lot lot to wait.
(APP of the caboodle that bury caboodle)
Meet only with the collaboration between inland even more close together. It is as strange as love not just art collaboration " achieve a century again " , will with Tecent in harmony " develop the sky 2020 " , project of it is reported had entered pre-construction phase, the play creates cycle to will be as long as a year. The ceaseless continuance of classical IP is a brick picked up to knock on the door and thrown away when it has served its purpose-a stepping-stone to success of outback market, can Where is sequel? The story of innovation just may be the key place of continuance vitality.
But changeless, it is harbor drama for certain immanent deliver " culture of Hong Kong story, Hong Kong and viewpoint of value " . If for outback market extensive changes story setting, so TVB is made also became most nonsense affection.
(" achieve a century " )
Compare with photograph of fashionable of drama of 889 time harbor, the whole town turns out, with after 2000 very long period of time, the female role is minor the good time photograph of unripe blowout relatively, the TVB nowadays looks always some are lonesome. Last year on November 19, TVB50 anniversary stage is celebrated. After 3 days, control responsibility person Ms. Fang Yihua of TVB dies. The mythological times of a TVB also ends subsequently.
This is the fact of sigh letting a person, also be TVB new the beginning that set out. This not, " achieve a century again " appear not only shed media, still will be in CCTV appearances 8 sets, harbor drama is in inland not disease not the route that Xu De is taking to return to, the gold time that who can say next harbor theatrical work again cannot period.
