What an operation is like Hu Honghai suddenly to buy Xia Pu is true kill action

Grand sea bought Xia Pu 2016, industry is paying close attention to the movement of grand sea all the time. TV of summerly general liquid crystal changed traditional way 2017, roll out substantially close civilian the liquid crystal TV of level, market share had bigger promotion. Besides, it seems that general of summer of Hong Hailian marriage does not have too much movement.

What an operation is like Hu Honghai suddenly to buy Xia Pu is true kill action

After grand sea buys Xia Pu, use brand power of Xia Pu all the time, advocate the liquid crystal product that promotes a volume. Fuji Kang Yong has cost advantage, coordinate brand force of Xia Pu, with one action took not small market share. But what we should see is this kind of behavior harmed Xia Pu badly also original brand fundamental key. Xia Pu all the time with character celebrated, take the course of sales volume greatly nowadays, roll out the product of liquid crystal TV of introductory class, not be long apparently plan.

General of summer of Hong Hailian marriage is for liquid crystal TV city is occupied not simply rate

Since grand sea buys Xia Pu after many twists and turns, grand sea nature cannot be for the career of liquid crystal face plate of small gain only, what is the import that such buying? About Hong Haiben second act. , the real value that the author thinks this ability buys Xiapuke to think grand kelp comes just about.

Grand sea buys Xia Pu, real purpose depends on OLED screen. At present the OLED screen of mobile phone application, of 90% come from SamSung for goods. Although LG and Chinese brand also are in,extend this market actively, but LG basically puts energy on screen of large size OLED, and the brand such as the Wei Xinnuo of such as China, technical actual strength still is not particularly enough at present, still cannot compete with SamSung on global market.

Nevertheless daily newspaper covers recently, grand sea turns the Xia Pu of investment (Sharp) already established OLED face plate to be organized technically, should organize technically by more than 400 research and development, design, production technical personnel is comprised. Camera spare parts of Xia Pu is supplying an apple (Apple)iPhone is used. Visible grand sea is extending business of OLED face plate actively.

The impression that grand sea gives a person all the time is " world acting plant " , itself technology advantage is not clear, but after buying Xia Pu, the reserve talent of OLED technology cannot small gaze. Xiapuben has IGZO face plate to manufacture a technology personally, serve as the father of liquid crystal, summerly general nature is capable that development gives product of mature OLED face plate. Because this summer general did not come,meet probably go to technology of OLED face plate developing as core.

Domestic company also is in technology of screen of active position OLED

The replace of mobile phone screen, had shown obvious way at present, that is OLED screen future predominate. Although liquid crystal screen has price advantage more, but the admiral type that rolls out OLED screen ceaselessly as head enterprise, of OLED screen purchase quantity and technical development speed to will have apparent progress. If at that time not layout OLED screen, future can be in only market of screen of liquid crystal mobile phone goes make an issue of, that can struggle in meager gain only.

The principal property of grand sea is acting labour, the dominant position that can say grand sea group still is assembling speed and cost control over. If will not to be able to be in charge of assemble business only merely, cannot fall oneself screen business is brought into among them, so the development of grand sea will have very big bottleneck. Although Guo Tai Mingxian gives birth to these year change in the brand ceaselessly go up hard, but do not have apparent success all the time. Brand force of Xia Pu and technical force, it is the pillar that grand sea must rely on.

The main share that at present SamSung held market of screen of OLED mobile phone but purchase just do not hope alone big

Together with SamSung and Chinese enterprise, the enterprise such as Nuo of letter of such as dimension and Beijing east is studying ceaselessly OLED screen, it is certain that the industrial dimensions of prospective OLED screen is changed. SamSung dominates this market impossibly forever, at the same time the enterprise such as such as apple, also do not hope to see OLED screen market alone big case. Once new power rises abruptly,go up because of this market, predict a lot of enterprises can consider to give support. After all forestall is representing high price, compete adequately only, what the price ability of OLED screen drops is the fastest.

Somebody thinks grand sea should sell a Xia Pu, after thinking grand sea has Xia Pu, meeting and generation of business of acting industry of a lot of home appliance conflict. But the prospective end that dominates era to be versed in business is not grand sea group merely. Hong Haiben second behavior also is showing OLED of research and development of support summer general, bring into oneself screen business assemble flow in, such ability are carried truly brace up battalion closes. If at the beginning the purpose is produced namely cheap TV product, the import that buys Xia Pu then too water. Pass this " be like a tiger suddenly " after the operation, after if mobile phone face plate offers money business,maturing, OLED face plate can arrive deep more industry, such as car shows, content couplet net shows wait the market a moment.