Li Ning, how to step wait for FILA of annex of card of home made product, Kappa, is the person fooli

Will objectively tell, although Chinese economy is in some closer year will develop at full speed, but photograph of as well-known as other trademark compares the ethical brand in economic system on alive bound or appear very green acerbity, this is the fact that does not dispute. Green nevertheless acerbity Gui Qing is acerbity, puerile Gui Zhi is tender, still brand of a lot of nations strives the dip on the arena that upper reaches yearns for to be in the world a bowl of a thick soup. Press athletic brand citing of China, although found, the time of development is far not as good as world-class motion brand, but praise with the person making really in light of current development condition, the arena that enters the world-class match such as NBA of fashionable dress show, arrange with, attract super giant star to join in etc, these phenomena can see the charm that ethical brand place sends out. However, probably what you still are not clear about is, the ability of ethical brand and ambition are more than still and such. . .

Although still one part consumer is opposite,native athletic brand still does not have those who reach height to approbate, but the ray that this can not mask ethical brand to develop. Probably you still do not know, those you once or be valued now and the international motion brand of ten minutes of love, it already made the one one's share with Chinese motion subordinate brand, their epochal begin in China.

FILA regards the world as well-known athletic trademark, already had history of about a hundred years up to now, having rich brand details and brand culture. 2005, FILA by Hong Kong couplet inferior introduce Chinese market, begin gradually by Chinese consumer place is hep. Certain force is had in China as FILA, 2007 when second half of the year, area of China of brand of FILA general FILA (include area of Hong Kong, Macao) 48 million dollar makes over fee increase evaluate 100 beautiful international. As the dilate that how steps and development demand, FILA of brand of motion of Italian high end was bought in order to be less than the price of 600 million HK dollar from inside hand of 100 beautiful groups 2015, become what how step sports division to fall to basically face high-end market child brand.

Similar one's previous experience also is having hundred years history at well-known trademark Kappa of Italy, be opposite especially for a few customer that like popular culture, football culture, kappa is their first selection brand absolutely. Accompanying so powerful force because of Kappa place, conquer very quickly Chinese consumer, firmly is occupational the position of domain of Chinese motion brand. Now, kappa brand has Chinese tendercy sports to manage in home, make foreign brand " mainland is changed " the one member in main forces.

AND1 is opposite is to not be familiar with those who pass again absolutely the people that has deep love for basketball culture more very " friend " , this shows AND1 affected generation really the consumer of another generation and basketball fan, consumer of a lot of China still checks at this late hour AND1 bear in mind constantly, him longing can put on the equipment of AND1 again, review the days of youth of that paragraph of warm blood. On October 11, 2016, noble bird brand releases announcement to buy tomorrow of AND1 of basketball equipment brand 31 years (up to on June 30, 2047) in big China area (include chinese mainland, Hong Kong, Taiwan, Macao) exclusive brand operation counterpoises. Come from this, yearn for to the people that AND1 returns to is meddlesome indeed to those.

Li Ning brand also has corresponding move as nature of brand of domestic famous movement, and what it pulls a hand is Lotto of brand of Italian famous motion. Should know Lotto is active from beginning to end go up in international arena, and also having oneself distinctive company culture and development eye. It is this probably, move deeply Li Ning brand, facilitating both sides together.

Except above these brands are bought by Chinese motion brand outside, the PHENIX of brand of outdoors ice and snow that still has Japan (Chinese tendercy sports) , England is famous brand UMBRO (the United States and beauty are achieved) , JOMA of brand of Spanish sports equipment (auspicious group) and England is outdoors brand Sprandi (how to step sports) wait for Chinese brand the enterprise is chased. The battle of the arms expansion that sees ethical brand not hard grows in intensity, of course what this also reflects an actual strength of these Chinese brand company is strong.

The rights and interests that perhaps masters this brand to a brand is being bought the brand is not a bagatelle absolutely, in fact the one party that everybody understands to be bought in the heart or encounter bottleneck little or less to just choose this Lu Yimou to beg new phase. Since such, that a lot of people feel necessarily indissoluble why to know perfectly well make this kind of choice even so, be gotten on by the top in these brands in compatriots eye then " weathy " cap. Little imagine, these brands are make new position to future, the daring and resolution that takes out oneself goes meeting new challenge. And the following at 8 o'clock, be the direction of these brand place demand, just facilitate and buy a brand, buy rights and interests lift.

? Company culture.

The stand or fall of the company culture of a brand is deciding the height of an enterprise, be in so when buying, buy the company culture that one party is about to know the one party that be bought above all and brand inside information. Should know one is had hundred years even a few years brand nature of the history is having powerful, active company culture, survive impossibly otherwise so long time. Study their company culture so, conduce to the brand culture that perfects oneself, let a brand become normaller, more professional.

? Technology of science and technology

Every brand is having his unique design and characteristic, oneself of brand of a few famous motion is having one to more " fascia dish " . that pair of as weaker as basis of a few designs, science and technology brands, they need reserve of the knowledge of these brands that be bought, science and technology, use at promoting oneself the design of the product.

? Personnel configuration.

The group needs to have experience and the personnel that has experience of advanced brand operation, the talent is the one link with brand the most significant demand, so this need not cross much explanation.

Market demand.

The brand that is bought does not represent its value suffer a disastrous decline, however the commercial agreement that both sides has demand to just be reached each. So this did not represent these brands to lose brand value, feelings and force in customer key point, so the company that some buying needs what the demand of consumer and market just facilitates to be bought just about lift, think the operation that carries oneself earns the benefit that he wants.

Expand famous degree.

Buy nature of brand of a famous motion to be able to be obtained pay close attention to with all possible means, apparent this action acquired a brand that he wants not only, also reveal an actual strength from personal brand at the same time, what enlarge oneself thereby is famous degree, and these foreign brands that are bought also become a springboard, let the arena of bound of him ascend one's life experience not only, and also can facilitate oneself brand also can ascend bound of one's life experience.

? Brand transition, upgrade demand.

In fact the oneself development of a lot of brands also fails to achieve what he wants to anticipate, as market share and gain decrease, these brand nature also need to make transition and the demand that upgrade. Want to know to foster a brand to need to expend much energy, fortune and time afresh, so paid energy and redound consequence break some brand balance buy the brand ego that a few have basis to have inside information to manage, achieve the result of get twice the result with half the effort.

Enhance brand competition ability.

Grow in intensity as the competition between each brands, the actual strength that nature of a lot of brands wants him expansion forms certain dimensions, buy so, mastering a few brands is the deploy of a kind of strategy that the enterprise faces market situation.

Venture capital investment.

Know its history, value its perspective, do with much money " gamble " .

Will look on put together, in can knowing why these brands spend much money to buy a few famous brands the hand in oneself. Actually, this kind of form is in other sphere is not scarce, buy VOLVO like auspicious group, associate group of Er of the PC business that the group buys IBM, sea buys SANYO to wait a moment. Same, more outstanding to wanting to become Chinese motion brand, scale is larger, should move toward the world, be destined to want to step this one pace.

Although buy the resort that those well-known motion trademarks are demand of a kind of business, but after the delegate is bought, this does not originally the pace is self-given, the brand that even if place buys the again high grade, acclamation that wins people instantly again, but also the value that cannot sustain time goes using up it. This also is why to after a lot of brands are bought, also return again hard once brilliant, do not have the end that when achieve and be being bought, means at all, so that all in vain of in the end. So, although the act that buys these brands is of a kind of actual strength reveal, be inferior to saying it is a kind of enormous challenge.

Pass observation, a few brands that are bought emerge in bought brand hand really " anabiosis " elephant, this is meddlesome absolutely the brand to, the method such as the collaboration between sale of business of the spokesman that recycle place autograph makes an appointment with, cable, brand and ego innovation design let these brands be greeted in China undoubtedly the 2nd spring. Powerful competition ability is aroused between besides brand and brand, for this each brands all over skill takes out perfect work to cast greet to the market reputably. Oneself had elaborate deploy and decisive business of decision-making and natural facilitating yield rise, "A minute cultivated a minute of results " it is this truth.

As the State Council 46 files " a certain number of opinions that the State Council consumes about accelerating development sports industry to promote sports " of the point come on stage and Chinese sports rises for national strategy, the development of Chinese sports industry receives major turning point. According to concerning sectional statistic, chinese sports industry greets financing, amount is as high as hundreds 100 million yuan, and do not include constant big, 10 thousand amount to, in A, the commercial position of the sports industry such as Tecent, the prospect that can see Chinese sports industry flourishs one piece. Regard motion as the brand so, it is good to also receive this one benefit naturally, accrual at this in big environment, sporting goods industry receives collective the power that warms back and forth, so this also is why these brands not hesitate the brand value that heavy gold promotes him, as to " weathy " , that is a cover that deceive people only. Future, just they want.

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(the picture all comes from a network)