Take belt old the son of one's master
As fight a fish be about to the message of IPO comes out once more, about fighting Yu Hu the discussion of wrestle of tooth the second half is increasingly intense also. After taking the lead in going to beautiful IPO, tiger tooth is depended on " game direct seeding the first " enter a dominant position first, handed over the Q2 money newspaper of the quadrature in the one compasses in the portion. Capital is refluent, below the condition that direct seeding industry is treated to decline by whole, tiger tooth takes the lead in whether was IPO brought enough much capital dominant position helps them break up dish, mix better the competition that fight a fish, will look at present, whether the answer decides probably.
Archaism says, mu Xiu Yu Lin, wind needs of break; Caboodle stems from a bank, flow to rapid surely.
Li Kang is talked in use life " in the point of view that offer, ceaseless in Chinese history endless flow by test and verify. "Big Chu Xing, chen Sheng king " , in commotion of end of the Qin Dynasty, most the Chen Sheng Wu An that uprises first however because be eager to lord suffering a crushing defeat; Under photograph comparing, zhu Yuanzhang of the person that another farmer after chiliad uprises adopted another to make a way. Wide indigestion build lord of wall, delay grain, greatly, this combination fist makes its drive unconscious yuan, unify the whole country.
Before situation is uncertain, rushed odd, those who obtain will be high risk and tall redound. Be in at this o'clock Internet industry is likewise applicable.
Take the lead in the overtake of can tortuous path with true IPO
In Internet industry, have a strange appearance, perpendicular industry second always likes to grab it seems that run IPO. If melon seeds of domain of two handcart business is grabbed,run actor letter, network of neat home of domain of network home outfit is grabbed run earth cling to hare, tooth of tiger of direct seeding domain is grabbed run a bottle of fish. "XX the first " look be like inviting, but can it bring changeover really?
Indeed, take downstream play living broadcast it is good that the first generated profit to tiger tooth really. After taking the lead in appearing on the market, tiger tooth obtained more to gather with more resource to the opportunity that capital reveals. Before tiger tooth appears on the market, net red author holds CEO Peng Chao concurrently to ever gave out now such viewpoint: "Tiger tooth appears on the market first can gain a very crucial advantage, obtain in market price respect namely first machine, form ceiling of a price, right congener appear on the market the appraise value later can produce the company very big extruding effect. Right congener appear on the market the appraise value later can produce the company very big extruding effect..
On the other hand, the investment of capital can let tiger tooth be in advocate sow get, change to be explored now on more conveniently foot of fist of put to good use. Media ever figured before tiger tooth appears on the market tiger tooth wins the action after capital: Obtain continuously new advocate sow, pay cost in order to get an user apiration and vivid jerk; Design grade system and content of more and fresh direct seeding; Improve technology of video living broadcast, strengthen user experience. Exploration strategy investment, be bought and abroad and outspread opportunity, downstream industry is like electronic athletics on investment, be in the dilate of rising market.
Will look at present, tiger tooth basically is guess those who go acting according to popular. But IPO resembling is a Shuang Renjian, while it is good to bring profit, also limitted the development of tiger tooth.
Before appearing on the market, tiger tooth is in direct seeding domain is medium all the time the quadrature in compasses, delicacy has bright look show. No matter be advocate sow IP to make or change show mode to explore, tiger tooth is cautious. In the bookshops circulates all the time, core led the guarding on disposition to bring about tiger tooth to be in direct seeding big fight always is rude person one pace. After appearing on the market, this kind of circumstance can become probably more flooey, act on pair of capital markets to be in charge of, responsible to investor manner looks, the trial and error of new pattern of tiger tooth every time, assuming much risk. Leader layer whether allow this kind of risk to exist, will look at present, be greatly interrogation.
The market is held to tiger tooth expect, dan Hu tooth cannot be answered probably anounce a hope.
What tiger tooth money signs up for is painful
The quadrature in the compasses in the Q2 money bulletin that tooth of the tiger at the beginning of August issues, did not bring too much surprise. Look from data, the multinomial data such as DAU, MAU, permeability fights a fish not as good as; Look from income structure, business mode is onefold this one inherent problem still did not get very good settlement.
Money newspaper shows, battalion of the 2nd quarter receives tiger tooth one billion and thirty-eight million three hundred thousand yuan (156.9 million dollar) , grow 125.1% compared to the same period. But tiger tooth advocate the gain level of business Wu still is in add close not to add benefit situation. The business profit of Q2 tiger tooth from first quarter gain profit 28.2 million yuan, the deficit that change is the 2nd quarter 17.3 million yuan.
As to user paying fee and MAU data, the 2nd quarter was mixed 2018 the user paying fee of tiger tooth is counted first quarter is 3.4 million, change character, tiger tooth pays charge door number and do not have the growth of materiality, reflected the exhausted condition of its user vivid jerk. In addition, tiger tooth 2018 the average MAU of the 2nd quarter (lunar vivid user is counted) for 91.5 million, this is occupied relatively decreased first quarter 1.4 million, annulus comparing glides 1.5% .
Show according to tripartite platform data, fight a fish tooth of banner on multinomial data Yu Hu.
According to the report that Quest Mobile data provides, MAU of only month of Q2 of end of the APP that fight a fish is respectively 40.4 million, 39.5 million with 41.6 million, grow 52% compared to the same period, 38% with 42% , precede at tooth of tiger of the corresponding period APP carries MAU data.
According to what auroral big data releases Q2 moved 2018 Internet trade data considers to report, permeability was the direct seeding that fight a fish in June 4.1% , DAU all is worth rise for 7.616 million; Permeability of tiger tooth direct seeding is 3.5% , annulus comparing grows 1.7% , DAU all was worth in June rise for 5.705 million. On data level, still not enemy fight a fish.
Besides data, the battalion of tiger tooth receives mode relatively count direct seeding income, namely the user is hit admire. Changing to show mode breakthrough to go up and was not obtained how old progress.
The income source of tiger tooth basically has two: Online direct seeding, advertisement and other income. Be worth what carry is, the direct seeding income of tiger tooth closes to be occupied mediumly in tiger tooth total battalion than, from Q1 94% rose 95.5% of Q2, this is not a good signal apparently. Go up somehow look, the tiger tooth dependence to direct seeding income degree has add without decrease. In direct seeding industry more and more when pursuit battalion accepts diversity, the signal that this data transmits is relatively dangerous.
Evolve from income structure style on look, end income of Q3 online direct seeding still is tiger tooth is exclusive 2016 income source, from 2016 Q4 begins the case of announcement advertisement and other income, among them advertising Wu begins in October 2016. Include advertisement income inside income mode progress is too slow also be the risk with tiger potential in development tooth.
Of tiger tooth firm with the firm that fights a fish
The LOGO of tiger tooth is the small bud tiger that shows deciduous teeth only, the LOGO that fights a fish is the shark that a hand grasps a mouse. The disposition of two companies and LOGO are similar: Tiger tooth looks person cultivate is harmless, dovish and sedate; Fight a fish feral and bellicose.
After tiger tooth appears on the market, integral strategy still slants conservative, the quadrature in the compasses in business, without too much characteristic, also did not form relatively perfect advocate sow education system. Compare to it, fight a fish advocate sow education the system is relatively perfect, also developed gradually include advertisement, line to fall, the burgeoning business such as game through traffic inside change newly show pattern.
From money the newspaper can see, tiger tooth is current profit pattern is too onefold. Backwater of user paying fee not before, dozen admire income to occupy than 95.5% , advertisement income is occupied lower, step is lesser, it is the pain spot of tiger tooth. On the other hand, fall to maintain a standard advocate sow the appeal that expends an user to paying, tiger tooth recommends the head energetically first half of the year advocate sow, bring about operating costs to rise. Money signs up for data to show, the operating costs of the 2nd quarter is tiger tooth 872 million yuan, grow 115.9% compared to the same period.
The cause that causes this one appearance has at 2 o'clock: Tiger tooth was not built perfect advocate sow hematopoiesis system, want to maintain the apiration paying fee of user paying fee, not only should hold existing head advocate sowed heat, dig connections ministry from other platform ceaselessly even advocate sow those who maintain platform content is high grade. This is operating costs house does not issue tiger tooth high, and the reason that has ceaseless ascendant tendency, business mode sheet basically returns first duty at tiger tooth main energy is centrally on direct seeding business, changing newly the progress on the exploration that shows pattern is slower, have a breakthrough hardly.
The head advocate sowing all along is the main weapon that battalion of direct seeding platform controls. Tiger tooth ever was in book of raise capital by floating shares exposure, before the income that there is 23.5% 2017 comes from below the banner 100 the most welcome advocate sow. So, what direct seeding platform struggles is substaintial, remain the head advocate sowed competition. In the fight, advocate sow be being gotten after all is education still digs horn, become platform to need the issue of the consideration.
The method that tiger tooth is good at using is to dig horn. Will begin in December from last year, tiger tooth open the mad mode that dig a person. Between a few months, tiger tooth is dug came to what B stands " the Chen Zihao of 404NTfounD " , Long Zhu direct seeding, boxer that fights a fish Guan Fei of 7 date, Lu, Xin Ba, Zhao Xiao smelly, a round mass of food oh, Sy is god of a bud younger sister, Wei, .
The major business expenditure of tiger tooth comes from at advocate sow turn meeting, it is reported, tiger tooth leaves the fish is fought to seek to live on absolutely before giving the yearly salary of 15 million to be bought " advocate the god that sow Wei, be the pay that fight a fish is multiple. Go to be good at " firm " for the tiger tooth of the course, direct mining contest tastes platform head advocate sow, the flow that can enhance oneself enters the mouth, the flow that weakens the other side enters the mouth. Add decrease under, achieve the goal with this disappear chief the other party.
than below, on prize-giving celebration of happy in the fish fighting a fish that the beginning of the year holds grand ceremony, fought a fish to put forward " advocate the plan that sow a star " . Cheng Chao of COO of the direct seeding that fight a fish expresses, fought a fish to will throw 1 billion yuan 2018, carry out " advocate the plan that sow a star " . According to Introduction Cheng Chao, "Advocate the plan that sow a star " by disentomb, education gives aid to and conduct propaganda packs 3 parts to comprise; Fight a fish to will be opposite potential advocate sow the search that has a system, form advocate library of the ability that sow a person and give economically support; To potential advocate sow the professional skill education that offers a system and professional ethics education, give the resource inside the station to tilt to be helped up with the side, and simplify the autograph arranges an order.
The firm that fights a fish returns body to change now on the exploration that shows pattern, a bottle of Yujia time that no matter be on-line,the line leaves, bearing the weight of the desire that fights a fish to go up in profit pattern breakthrough. Tiger tooth is changing newly show mode to go up, relatively a lot of more conservative.
Grandchildren is in form piece " in say: "Battle of reason be apt to person, remain invincible, and do not break enemy be defeated also. Hereat, sheng Bing is gotten the better of first after that seek battle, be defeated arms first battle after that strive for victory. " of tooth of the tiger that fight a fish contend for, look also in the main such.