Ran, this is very beneficial the motion with body and mind.
So, advanced a few years, if industry of adornment of our building materials is mad confuse commonly got on this to move -- ran is ongoing.
Gentleman disappears, connect online hair post won't, do not have even professional network group, dehisce Internet + , close a mouth + Internet.
Gentleman disappears, do not have even average taxpayer qualification some companies, the ticket that connect duty unopened company, dehisce appears on the market the financing that close a mouth.
Gentleman disappears, be in before 20 years, on countrywide sales volume 3, the home of 500 million holds a firm can be counted on one's fingers, and short 2, 3 years, 30, the company of 5 billion cans be found everywhere, each cities are so-called 3, the company of 500 million is like emerge.
Gentleman disappears, a company of outfit of a home wants to make sales volume previously 100 million, 100 inside, do 5 years to at most one appears. Before 2 years, as if start even if 100 million, did a year not to go up 100 million you feel embarrassed go out to see a person.
Although, I did not do an outfit, but what I am engaged in is to it the material closely related, these 2 years, I am confused. Because, the management that learns previously, sale, financial knowledge overturns entirely in tide of these 2 years. I do it previously the development speed of my proud enterprise, below photograph comparing as chelonian fast.
So that be in these 2 years, I begin to suspect life, the person that I feel I am a failure -- when reading, I feel I am Biergaici, I what I become aware after graduation am Li Jiacheng, after working 2 years, I feel I am compared with Yin Mingshan at most, after doing poineering work, I feel is an Everyman, a little able or hard so little.
But, these 2 years, photograph of I and this batch of elite is compared, am I still an individual? The family becomes me one year 5 years. The key is: How does such elite can be found everywhere? Actually, I do not have too much pursuit, want to become a real person namely, one is helpful for people's person, one breaks away from the person of vulgar taste.
Connect such little demand to cannot be achieved, I am brokenhearted! So, these 2 years, our enterprise -- backwater not before.
A lot of businesses, I am to look not to understand really, it is true dare not do, resemble me dare not believing:
From management angle, gain was not the key that whether the industry survives really, the key is -- cash flowsBurn money, obtain particular market to have rate, it is a kind of means of the business really, but:
Whose money that burn? Burned can you burn appear on the market? It is OK to was burned forestall?A lot of people are used drop, beijing east even Yamaxun waits example a moment to show the value that burns money. Actually, I wait for civilian, to it distant. Since the height of Ma Yun of my short of, so, my thinking can be only:
What others burns is PE, the money of VC, need not return. What you burn is the money of data business and client, should return ah? The home installs a company to appear on the market, pays price, assume rise? If be assumed,rise, do average taxpayer first please, sum pays tax, next one gold sum buys the 5 a place difficult of access employee. Did not pay even tax, serving market? Does the home install industry feature to you can form forestall or opposite monopoly position?Say or consider such person, mine is the high mountain is admired really stop.
So, burn money to have an objective only.
Early days relies on to burn money to obtain particular market to have, stop next, manage normally, consideration gain, develop steadily.
I think, is this the only reason that can you survive for a long time? Even if Beijing east, also need gain.
Then, I wait, wait, wait, I am done not have when stop to burn money, however the fire of star already set the prairie ablaze.
Original, a home holds the cost of the client that win a customer, 500, 1000. Now, 5000, 10000, still have even taller, and operator people did not realize have any misgivings, be very happy with it instead.
Original, an employee year unit production value can be achieved 1 million, and there is 500 thousand only now even 300 thousand, deduct a percentage is higher and higher however, operator people did not realize any inappropriate, be very happy with it instead.
Can advertisement bring profit to us? Won't, the gain above each minutes of advertisement is met be divided by our ad business.
Can manpower resource bring profit to us? The surplus value that capital considers is written in the light of the worker of physical labor, the brainworker won't let you exploit of his surplus value, unless you pass the combination of your mode and platform and flow efficiency,increase production value of average per capita.
Can give what we bring long profit exclusively to have only: Brand and public praiseAnd these a few years, who does the personage inside our course of study still have to be in take this one seriously?
Because, had not been necessary.
Had begun to rely on advertisement to win a customer completely when me, manpower wins a customer, the cost winning a customer that becomes me was achieved 10 thousand when, the character of material, service, the brand is so pale in his proportion that win a customer, the public praise of construction is so pale in that cost winning a customer of 10 thousand, do I still need to take seriously? I can take seriously only:
Lowermost cost
Highest profit
The longest debt
So, it is better that our data business goes acting as agent the product of character, make more services, be impassable with the business? We need only:
Look for the product of cost of a lowest, pack country of a so called * , blow just about instead, say German conduit on Chinese market, german this locality may do not have even the conduit factory of 1/5 more do not speak buccal so much. Market price case stands high above the masses, give adornment company many price of admission next, it is not good to be return a dot or owed in great quantities?
Need makes what service, need makes what character, what brand does need make? Do not need.
This is the business that we do not consider to do, so, we are not done, we exit this kind of competition.
Previously, it is outspread too fast, can cause an enterprise to close down. These a few years, unexpectedly to a few companies, it is not to open new store to close down immediately, because, a simple cash flows chain:- A company needs to throw only 100, 2 million start; Decorate data business assistance next, business of data of price of admission gives first, after advertisement is expended, pay, salary hind pays; The advertisement that blot out the sky and cover up the earth, the ground that blot out the sky and cover up the earth is pushed, have partial business naturally; So, client deposit reachs imprest entering the arena, it is income of very big brushstroke, before the material money Feburary, still be data business pay for sb and expect to be repaid later, if be deficit only 5% , can have a deficit actually 2-3 year just close down.
But, premise is: Portfolio cannot glide.
Below this kind of mode, portfolio glides 20-30% , the firm of great majority has not opened a year, dilate must jump over fast company to close down more quickly.
A lot of companies are for develop and outspread, this industry is for more very unexpectedly live and outspread, this is really bad to play.
I most those who feel puzzled is: Domestic outfit company is the company with cash the most abundant shedding, but, these 2 years, company of a lot of outfit appeared deferred payment, this is very actually terrible:
- Collection of diverse money of plan of domestic outfit company is different, have in water and electricity finishing already collection of 80% , have turbid and complete collection of 80% , but basic metropolis is in collection of a month, and at this moment, actually the home installs a company to had not paid external. The account of data business period, it is to arrive commonly in Feburary, some companies are adopted first the form of collection price of admission and pair of longer Zhang period, can reach 4-5 month even or longer. Project manager, press project plan settle accounts, also be the account that has a few months period. Advertisement salary also is commonly hind pay.
Domestic outfit company is real it is 2 have account period, cash shedding is extremely abundant, and domestic outfit company won't have capital fund commonly (the exhibition hall that buys besides oneself) , if the home holds a firm not deficit, also won't do money go off with other business, the at least on Zhang has the cash of 2-3 month sale to just be opposite, if connect material money to pay,did not come out, so, not be the problem of 0 asset, suffer the problem with very much property however.
So, other industry is done going is to go bankrupt liquidation, and the home holds a firm, likely:
Of the liquidation that do not have a law, bills due is too much.
And before a few years place gets ready popularly, itself has partial market space, also have definite advantage:01 clients are lazier and lazier, do not have time more and more, so, a company resolves the issue entirely the demand that this is partial client.
System of 02 stylist rake-off is more popular, so, be eaten by stylist outside with its rake-off, be inferior to giving adornment company earns, return save worry a bit.
The 03 cost that win a customer are higher and higher, base outfit more and more dozen do not have ad, so, join material to make big unit production value, consider material profit a bit lower, but at least can spread out small advertisement fare reachs manpower cost.
04 not all clients need individuation those who decorate.
Itself has the pattern of certain good point, come out before a few years unexpectedly, again incomplete be playinged by partial company, he became:The 01 channel that acquire more cash to flow, it is the money of the money that owes client radical outfit and complementary feed business merely so, became now owe a customer at the same time advocate the money of talent money, owe at the same time advocate the money of lumber business. So, of before a few years of fast dilate, unexpectedly company of one domestic radical outfit is done not have, it is to get ready completely company.
02 since want to make material, so be about to use the thinking of data business and consciousness? The thinking of data business and logic are: Deal should throw money first, want to make a service. But, still using the thinking that decorates a company and logic, ask again next very low cost, very senior debt is periodic, final result is: Have an accident again and again on material, affect public praise badly. After all data business people not foolish also, what business can be done, cannot do deficient money business alone only. Sample is I go out, sell me to do, serve me to assume, the price is so low still, debt is so senior still, so, how should they control cost? As to let decorate company early days to feel the price is low, very easy, early days fee is big, very easy, resemble us project invite public bidding is same, early days deficient money, later period is added. This need not be added, want to choose way on computation, want to choose way on material, price opening sheet rises drop on method missing a point, what came back. A the simplest way, for instance water and electricity: Electrical wiring dropped I do not drop, not was over. Should wanting again already is very difficult actually, resemble the policy of our country.
03 since be a mode, so, he affirms the client group that the discretion in having carries. Of high end, we can use the means of individual character entire case, but, how to get ready the company is accomplished from the back, 90% became spell the price? Is this to let get ready does the occurrence class of sex of this industry collective drop? What in a few coming to more in a few coming to more, carry can you deny to get ready company?
Then, the tide this year comes, go lever adds main rooms price to rise the keep long in stock of pair of other spending, company of a decoration of many years of home closes down in succession, having a lot of still is year of sale of a few alleged gigantic without bully company: The apple is, a home resides a net, united States your home is waited a moment. And inside the adornment company that these closing down, have such feature almost:
Have basically in nearly 2, this feature of 3 years of fast dilate, it is so outspread that jump over even fall quickly more quickly.
Actually very simple----Pure the company that relies on cash shedding to live, via even if the sales volume of little glides,rising, even via even if the sales volume of little does not rise,rising, dilate must be jumped over fast, capital chain is more nervous, when big form comes, when the cold winter of whole market comes, if have 1 only, 2 doors inn, still can remedy through systole or other measure, and a few, the store is large, attend to one thing and lose another, natural meeting closes down. Dominoes of much Nuo rice, very fast.
In the meantime, fanaticism of before a few years, let us unexpectedly of this industry think from personnel of course of study:
The fast fission that can pass Internet will duplicate
Mad nothing is more... than is such!
Decorate an industry, its model feature is:Tall mechanic
Tall labour force
Be not mark sex high
Because have this feature,be, so, in a few years previously, enter this industry without any big fund at all. And the home also does not have generation in outfit industry gigantic without bully enterprise, even if the total production value of this industry is very big, exceeded home appliance trade far, but, are these gigantic without bully why to enter? Because they are clear:
I can spend money to go for an outstanding student that a hemp visits will get a technology, but, an outstanding student is done do not come to the home install. The talent of this industry is to rely on many time to accumulate, is not to rely on those who come to read. I can spend money to build full automatic completely mechanical automation line, but I cannot spend money to build electrician, turbid, lacquering, carpentry reachs the system of project manager, invite applications for a job can not accomplish what the time with this many need goes accumulating. I can burn money to change pay a custom, I can burn money to sell a habit. But, I cannot burn money to let a client decorate a house to use boreal Europe only, or use beautiful formula only, or use this TV wall only, I cannot change personalized requirement of the client.So, this industry does not have the gene with fast duplicate fission at all.
But, we have the public figure inside much trade unexpectedly, learning alleged Internet thinking of Ma Yun:
Why doesn't Ma Yun do an outfit?
So, the company of before a few years of fast dilate, appeared the situation of very strange flower:
An average employee, can be in unexpectedly 1, director of a branch is become inside 2 years, return take charge of a department alone?
It is hundreds of yuan design assistant so, meet a CAD, be in unexpectedly 3, inside 4 years can lunar income 2, the senior stylist of 30 thousand?
Let me quickly suspect life! Let me quickly feel I lived a few years this in vain!
Natural, below this kind of mode, must take the kind of deduct a percentage from a sum of money of high specified number of the blood that make chicken.
Actually, the wolf sex of the group is some. Below the circumstance that takes no account of the cost that win a customer, below the circumstance that takes no account of profit, want to have wolf sex only, business is won't be short of really. Then, all research became:Obtain guest word skill
Client psychology
Autograph sheet reduces ability surely
So, true construction, character, service, design, significant still? Does somebody care?As long as courage is great
But, below this kind of mode, when can you stop to gain profit truly?
Served so much customer, is there public praise? Without public praise, can rely on deficient money to throw the cost that win a customer only forever, have a deficit all the time?
Rely on the group that sex of so called wolf leads completely, did experience get wind and rain? When business stops or gliding, natural:
When you do not consider deficient money deal, is your group met? They had been used to deficient money deal.
This road, go long, it is one does not put in a road 's charge really:
Such fanaticism, had continued to data trade body unexpectedly, data business is stabler still before, after all, data business should have been done, must oneself should cost a lot of capital to take money, want to build storage, content flows, installation serves a group etc. Actually capital chain is very nervous.
Competition of these a few years of markets is more and more intense, data business people, become so one hungry is not choosy about his food, business is killed. Won't have been analysed whether to have profit, whether capital chain can support, won't analyse capital to be on the move more rate, net assets return rate. Unexpectedly also dehisce shuts a mouth to appear on the market, a lot of dehisce close a material trade that appear on the market, still manage in what rely on to sell a ticket to maintain his unexpectedly, the 5 danger that join staff unexpectedly had been not bought, how don't I know you dare say such word to export?
It is with complementary makings exempleBe in whole China, with respect to Chongqing and Changsha 2 cities are strange flower city:
In other city, supply low, so debt weak point or cash.
In other city, want it is low, want it is price of admission, 2 choose one.
In Chongqing, be a model should want again already. Debt is senior, the price is low still have price of admission, even every send go upstairs.
Such business smashs a head grabbing, of deal of deficient of course money do not have, no more than is to grab come down to make money with other way.
But, do you take the money that earn in one's hand?
Good, you go grabbing!
If one decorates a company, link material tone, service system, project manager cost, construction actor defect, market competition relation was taken no account of. The price of admission that who considers to give merely is tall, the time that who owes is long, I am true dare not cooperate.
Because, if my deal, I spread abundant trade in such ready money, want me to manage only without deficient money, the ready money that I can use me certainly flows to obtain cost same more high quality or the product of the brand, such I gained sale competition advantage.
Or, I can use my cash to flow, go paying ahead of schedule purchase, go gaining advantage of cost of material, I can want any price of admission far from, because, this affirmation is an in the long run, I can want low only, gain cost advantage so. Or, I can use my cash to flow, the vendor that invites me takes me seriously more, accord me more services, gain service advantage so.
This is the logic of normal deal, such I doing! And, it is safe certainly.
Then, I decorate a company to had talked to also calculate a debt to the part: Take prepaid form, net assets return rate can achieve 32-96% .
But this is compared usurious even the return rate of sudden huge profits, and do not throw any energy absolutely, won't have any risks absolutely.
is deal to make money be for feelings?
Actually, occasionally I very be afraid of ~~~ , such profit does not want. Why ah?
Have a few more advocate lumber business, also indulge to flow with all cash unexpectedly inside, unavailable cash sheds complementary feed business, advocate lumber business can be obtained. The fund that should receive a client ahead of schedule only with respect to OK.
Alas, in Internet, successful alone horny animal, can topple rear on 10 thousand. In us this industry, won't appear alone horny animal, what don't I understand you are being burned?
So, I a few years old, I realise clearly---I am not Ma Yun. I do not think old have the home of the room even:
So, earn a dot less to gain a point less!
This year the agitation of the beginning of the year, the force with which sth breaks out is billowy, short wh what month, the company of several a few sales volume of countrywide is flat, each cities also fall in succession next, chongqing from not exceptional.
This Feburary, as if those who topple is a bit less, so, thed sun shines again after rain?
Actually I want to ask:
Did trade war stop?
Turn on the water put get us this industry?
Go producing can you check environmental protection to go did lever stop? Did house price fall?
I am not clear the sun shines again after rain, I am only clear: Business of second half of the year won't rise quickly, I lose sight of better than first half of the year reason.
I am only clear: Begin from June actually, market size is more acuteness in glide, these days already delicate inapproachable.
Perhaps, it is harships clearance, bigger rainstorm is in brew.
Deal, not deficient money, perhaps be current only way.
The business of deficient money, as soon as possible hemostatic, perhaps be current only way.
Actually, holding to the company that traditional line takes this year, as if and was not affected how oldly, still have a share even rising quickly. This industry, it is a tradition gets disastrous industry actually, he innovates without so much, he is typical public praise trade, typical time changes dimensional industry, still return to essence! ! !
Emperor although this noun is loftier go up, but do not change him the essence of new clothes:
Tidewater come out, natural meeting somebody is naked swim. Every time is refluent, also can appear naturally the person of tide of another batch of a lane, are you ready? Live firmly, get over, meet oneself:
Of consumption upgrading is not to use more expensive price to buy a product
Buy better product with substantial price however
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