The line on small order a year many, had made accepted Internet new wind gap almost, although Zhang Xiaolong explains, small order is not blast tuyere. And small letter serves as a gregarious APP, why however does breed give small order such product? Why does small order shine brilliantly in small letter unluckily again? Where is circle again to the meaning of small order? Today, tian Gejun solves these problems for everybody one by one.
One, socialization brings discharge
The 1 billion flow of small letter builds socialization to go up, original user becomes new user through inducting the someone else inside him circle ceaselessly, give today's 1 billion user with fission. And small order is OK be transmitted adequately in this 1 billion user, achieve enough sale result thereby.
2, socialization raises viscosity
Small letter relies on gregarious fission user not only, also rely on gregarious tarry user. The user establishs gregarious relationship ceaselessly in small letter, the cost that abandons small letter also is raising ceaselessly, small letter because this successful keep user, raised user viscosity. In foreword also is being used ceaselessly and be being transmitted, small Cheng has taller user viscosity.
3, gregarious join everything
No matter be in what domain, cannot leave socialization, small letter can " join everything " , also be the circle that is based on user immensity bound. Investigation shows, young generation preference is searched at be in gregarious media and express shopping opinion, gregarious media also had important sense to commerce, small order serves as one of tools, also be gifted ceaselessly commercial ability, had wider application.
So the issue came: How does commerciality small order use the circle of small letter to achieve commercial goal?
4, sufficient transmission
In a huge free flow pool, by enough much person pays close attention to, generate the interest of pair of businessman itself, it is small order the meaning that is transmitted. Want to let small order receive sufficient transmission, the businessman can extend to the user award, encourage an user to be shared actively, achieve the sale result of fission type.
5, establish image
In the process of transmission, the businessman still needs to establish the brand image of own front. Government-owned network is for instance small program, the businessman has a variety of forms such as graph article, video, flexible language, can reveal oneself in the round to the user, in the meantime, still can undertake popularizing to commodity, let an user gain sufficient knowledge, leave impression.
6, stimulative consumption
The ultimate goal of sale is to should bring consumption, it is consumption 2 even, the businessman can be used " small order + " form, extend the experience of the user. For instance small order + direct seeding, the setting that provides an edge to see an edge buy for the user turns shopping experience; For instance small order + leave a message, solve the problem that feedback communicates after the user makes work.
For example: ? of Fu of of accept of an ancient nationality in China of lens of suddenly ┰ Yi corrupts warmth ablaze fish hawk of Ying Tuo steals Qiao of herd of astounded of word of of Ying of silk ribbon of male 〕 of lament of ぴ hold a memorial ceremony for to drip cook of of scar of of of of Sui of calf of of of ァ of busy of of of ァ of the astounded that pull on land changes square to joke to place Ping , development of contrary small order is more convenient, the user can pass scanning shop 2 dimension code, can overfulfil setting, implementation serves independently.
Additional, small order can solve the sale pain spot of the O2O company of this locality:
1, product of service of life of many this locality consumes low frequency second, resemble homemaking industry, industry of movie ticket Wu, life capture is expended, the user is basic be with month or year frequency second undertake consumptive, if develop APP alone not only cost time is longer, development cost is higher also, undertake small order is developed so more reasonable.
2, to outside sell, the high frequency businessman such as meal, platform drainage cost hints ceaselessly.
3, the cost that wins a client raises.
4, cost of trial and error rises.
The development of small letter small order solved afore-mentioned problems.
1, discharge petty gain, drainage is more relaxed
2, development cost is low
3, action of public praise conduct propaganda is strong
whole, the development of small letter small order, the new form of small letter zoology, at present already more enterprise is passed, develop small order to perfect his to run chain, hold more market share.
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