Brand design is different from a brand, it is honest existence, communicate through vision and consumptive masses, help enterprise builds a brand image that has entity, let consumer have deep impression to company brand.
Since the advantage so much of brand design, so what content does brand design contain?
Content one: Brand current situation has an insight into1. enterprise interview
Consensus of focusing of pattern of enterprise deepness interview, trade, organization
2. brand asset is examined
Check of sale communication careful, vision communicates check of careful of culture of careful check, brand
3.Consumer research
The questionnaire on interview of client data analysis, focus, line is investigated
4. market studies
Competitor analysis, industrial trend analysis, section of the market is lain between
Content 2: The strategy is made1. brand fixed position is politic
Build wish DNA of company of scene value, mining, market and consumer
2. brand gene plans
Brand view catchphrase, brand is Chinese and English name, brand story creation
3. brand framework is expressed
Classification of product layer class, range of products names, proposal of product ad hoc
4. brand image travels
Brand vision style, be on sale communicates proposal of media of law, be on sale
Content 3: The design appears1. brand identifies a system
Use gift of gift of design, business Logo design and standard, basically
2.The design is outspread
Safeguard design, placard design, exhibit a design
3.The brand communicates a design
Visual originality films, design of brand website, figure
4. commerce space plans
Construction of design of brand vision application, interior space, decorate is integrated
Content 4: Value appears1. brand is normative
Brand standard manual, design is outspread Brief of QC, agent
Change inside 2. brand
The brand guides, brand education training, brand is fixed and advisory
3. sale transmits a plan
Media of year sale plan, sale is bought
Sale material is made
4. sells application
Storefront is revealed, electric Trade Fair is shown, cross condition cable business to sell
PPT of program of brand image design is to want to reveal his to think to the deepness of company strategy to the leader, and the ability that shows brand spirit with visible form, special need is main.
Basically a complete brand plans to design PPT, need above 4 content.
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