In last few years, home appliance industry appeared an awkward phenomenon: Sham product emerges in endlessly, "Draw near famous brand " the phenomenon abounds in.
Include the famous brand such as division force, Kang Jia, long rainbow, SamSung, Xia Pu, boss, all encounter ceaselessly sham. The personator that falls in order to loosen among them is most rampant. Some draw near the enterprise of famous brand specializes in inn to leave even was in below the pine the home appliance of formal authorization specializes in inn on the side, tower above of low-cost half, sales volume one times, let a pine fall card dealer is bitter can't bear character, even some must close close a business.
Actually, phenomenon of product of mountain fastness, sham brand exists in market of Chinese home appliance long already, still appeared one round to rebound this year climax. For a short while, shanghai of Shenzhen rich world, SamSung cygnet of electric, Hainan appears ceaselessly, card of the essay in home appliance industry is bristly, good not lively. But fine fine find out, the enterprise of its backside is to not was in mostly industrial and commercial registered illegal business.
As " draw near famous brand " flush, brand manufacturer is killed by its, its by many sham draw near the brand is surrounded, credit is spent be destroyed, market share also gets great extruding. Putting the home appliance product that has safe hidden trouble is the person security that endangers consumer more.
Nevertheless, in the interest drive below, this industry catenary still flourishs unusually. Business of partial acting plant, mix to live gain, made " acting labour sticks a card " the business, offer acting industry Wu for brand of numerous mountain fastness, sham home appliance, also make one of accessory with flush brand of mountain fastness home appliance.
However, current, because brand dimension authority is put in quote difficult, cost specified number of tall, compensation is low problem, the route that the thought of home appliance enterprise fors the time being goes unusually hardly. Consumer thought fors the time being also program multifarious, difficulty is greater.
Draw near famous brand, sham phenomenon is rampant, in the final analysis, the illegal cost of the person that still make a holiday is too low. Face division force, pine to fall, the enterprise such as SamSung is in China the circumstances of home appliance market, relevant section still needs to increase pair of China markets to go up sham, draw near the blow strength of famous brand behavior. After all intellectual property of the consumable green environmental protection such as the home appliance that this kind of behavior and current state advocate, esteem not photograph be identical. Sham article not only the moral bottom line that violated commercial regulation, it is metabolic brand tort, at the same time also keep within limits the innovation ability of compatriots. To this kind of behavior, relevant section should list blacklist, give punish again.
