Channel of analysis of 36 krypton mode is new roll out, undertake unscrambling an analysis in the light of high grade new pattern only. Our way chooses bid of high grade potential, the company of requirement mark opens all material to 36 krypton, 36 krypton undertake similar the analysis that fulfils his duty to investigate granularity, decide how to reveal company strategy external by 36 krypton.
We hope to carry this column, present the clearest business to the reader while mode is analysed, the company that also can create a mark is one-time, the whole scope that shows investment group, of the company that quickens mark grow.
2008, hungry establish when, zhang Xu a person of extraordinary powers affirms to outside thinking of, sell a so big market is made after 10 years, nowadays two big outside sell terrace everyday order is as high as 3000 much sheet. In hunger those who establish before 3~5 year, actually financing also is not very successful, investment encircles the reason that has some of controversy to this mode at that time is outside the unit price that sell and profit are not high, the kind that sends quickly through person pork whether advantageous embellish is investor a problem. Till actually this problem also was not solved completely now, but vast market scope supports the investment that had a magnate, because this problem looks,be like was concealed. In addition, current outside sell still now and then the awkward story that outside little elder brother selling to sample outside appearing, sells.
Nowadays, "Meal beauty is beautiful " the father Hao Jing Zhenjing of the project passes a few years after thinking, what the market sells future outside giving out is additional a kind likelihood: One kind is compared at present outside sell efficiency the solution that better, character can accuse taller, accrual more.
Meal beautiful beauty is machine of meal of an unmanned carry out. Layout is in hub of enterprise, traffic, office building to wait for a place, machine of meal of every carry out can put 84 boxes rice. C carries an user to pay through sweeping a code, partial provision machine is in edible can be taken out of 60 seconds of 40 ～ after heating, also have the buffet that the part need not heat. Already went up at present line SKU has 500 a variety of, include all sorts of makings of Chinese meal, day, salad, tremella, congee, cooked wheaten food to wait. At present these SKU besides meal beauty the United States is self-supporting beyond, still have the brand of joint development, include eyebrow administrative division east hall of ox of slope, true kongfu, bend over, happy pure yoghurt. Meal beautiful beauty says future will decrease from battalion brand, still basically build a platform to make a sale to card of other food food, self-supporting purpose is to run before a whole closed circuit.
Picture of machine of meal of meal beauty beautiful carry out
Through meal beautiful beauty this kind of solution resolves the demand that Hao Jingzhen hopes to the 20%~30% in the market sells outside future. Plan to forecast according to meal beauty's at present beautiful strategy, beautiful beauty of the meal inside 5 years will realize the laid of 100 thousand equipment, day order hopes to be able to achieve 10 million sheet, this number that calculate follows today two big outside the order that sells platform instantly (30 million sheet everyday) be compared even if 30% . At the appointed time, hao Jingzhen hopes meal beauty is beautiful year income can be broken through 30 billion.
The finance affairs that meal beautiful beauty offers is forecasted
Meal beauty's beautiful machine follows outside sell comparing a the largest dominant position is to need not await. Outside be being nodded every time, sell want computational service time, the person that does not have time to cry sells to want only outside be being connected busily occasionally 1, 2 minutes can take out very good provision.
Another advantage is cold chain delicacy is fed, this ensured food safety and mouthfeel. Above all whole deserving to send link is the cold chain that close, the event that outside little elder brother selling sample outside can appearing no longer, sells; It is cold chain deserves to send and be saved next, till the user issues the ability when sheet to be able to heat,send, this ensured the mouthfeel of food.
To go inventory, let everyday food as far as possible little remnant, meal beautiful beauty also has the kind that outside be different from a tradition, sells on the sale. Began at 7 o'clock in the evening everyday, eat is fed begin to hit lose a sale; The eat after 9 o'clock is fed in the evening gave freely. This ability is effective went in time inventory, also make user experience first-rate, means of this kind of adjusting control is those who do not have a law to do sell outside the tradition. Hao Jingzhen says this mechanism is in work overtime so like drop drop a lot of Internet companies are very popular, meal beauty is at present beautiful have in drop drop be close to 40 machines.
Because SKU is phyletic rich, hao Jingzhen plans to do intelligence to distribute money when prospective machine density is higher, in meal beauty at present beautiful APP has had simple algorithm to began to move, will not want rely on this machine to come true " 1000 flavour of 1000 people " . Every machine SKU of the what on today is undertaken forecasting by algorithm, perhaps make an appointment through APP by the client, the new move that will assure a client and agglutinant. At the appointed time the client can adopt subscription week formula, had chosen to want what to eat everyday ahead of schedule. Look from this angle, the logic of machine of meal of meal beauty beautiful carry out resembles content shedding machine of engaging the load a bit again.
Screen of cut of meal beauty beautiful APP (on the right side of the picture is the meal beauty around beautiful machine)
The central kitchen that the backside of machine of safeguard meal beauty's beautiful carry out meal is meal beautiful beauty and deserve to send a system. It is self-supporting that meal beauty's at present beautiful central kitchen has, if afore-mentioned place say, this basically is for early days run a whole closed circuit, also make an appearance to other partner. And deserving to because meal beauty is beautiful,send a system is to deserve to send centrally, efficiency and cost also are low-down, deserve to send a need 20 yuan every time, this is OK apportion is fed to 84 eat above, match those who send cost to reduce beauty of beauty letting a meal and client to be able to get material benefit. The density of prospective machine is bigger, this deserves to send cost to will be reduced further.
As to outspread strategy of future, the thinking of Jing Zhen of father Hao of meal beautiful beauty is exceedingly clear also -- the most important thing is machine laid density. Meal beautiful beauty develops cloth to meet at the call together end August, started a representative, join in mode, the power that carries a society comes laid machine. Hao Jingzhen says the effect of the news briefing is first-rate. In addition, end is fed in brand eat, already many high grade brands seek as beautiful as meal beauty cooperation, this channel will be the increment business that brand eat feeds, because of this brand business people it is very active discuss in as beautiful as the meal beauty how means.
Above is the simple introduction of pattern of trade of meal beauty beautiful project. Detailed commercial specification arrives please " whale is accurate " APP is examined. Beautiful official net is in meal beauty this.
Look this is a department in A, beautiful round department, Beijing east the trade that should share position the department, do the industry development that does not know sequel and competitive joint performance become how?
