Shenzhen of settle of national brand house, or will open house operation formally within year

In recent years, what brand economy becomes drive economy to develop gradually is important one annulus, have the Shenzhen of numerous domestic and international well-known trademark, making with all one's strength " of the brand " -- 2017, area of administrative committee, Baoan is controlled in market of city of municipal government of Shenzhen municipal Party committee, Shenzhen and quality appoint district government strive for jointly below, shenzhen of settle of national brand house. National brand house or will open house operation formally within year.

On April 11, 2017, former state is versed in commercial firm politics runs total bureau official written reply to a subordinate body is built in Shenzhen " national brand house " . According to give an official, "National brand house " administrative main body is government of Baoan division people, construction site shovels bay port area greatly in Baoan area complementary build matter of trade of the big international that shovel a bay to shed a center property of period of just a little, total floor area two hundred and nineteen thousand six hundred square metre.

Shenzhen of be born of national brand house, mean the affirmation that builds success in quality, brand to Shenzhen already, also indicating Shenzhen phonates in delegate country, of the brand build stride ahead again farther, shenzhen will receive a trademark new era.

Be in " national brand house " on conference of the 5th job, shenzhen city market superintends Qin Shijie of bureau deputy director general to point out, national brand house holds water, it is the high echo of pair of national brand strategies and specific practice, also reflected national market to control the accredit of administrative total bureau to Shenzhen and great trust, it is a brand-new attempt. Advertisement of total bureau of national market supervisory government manages vice director Huang Xinmin expresses, house of Shenzhen country brand stands a tall, impact is big, house of brand of hope Shenzhen country seizes opportunity, thorough exploration, accelerate construction, accumulate experience for area of garden of national ad industry and advertising development, serve better at national strategy.

Superintend in Shenzhen city market appoint, Baoan area appoint, of district government support energetically and below the care, give an official of national brand house comes one many year, each job is advanced steadily. According to introducing, divide outside finishing place early days to design the job such as the program and plan, operation that enrol business early or late, still begin multinomial job, include to build national brand it is standard, good to tell it is national brand story, good to leave world brand congress.

It is reported, tell story of good country brand, fasten in the whole nation namely (contain HongKong and Macow and Taiwan area) choose each profession meticulously 70 China brand, invite 70 brands author, relate story of 70 China brand, as to open plenary meeting of good world brand, it is at present national brand house is in main application, harmonious each ministries and commissions is relevant branch, draft on May 10, 2019, in day of brand of the 3rd China during, hold " congress of 2019 worlds brand " , brand congress admiral is released formally " national brand aggregate index " reach " national brand Shenzhen is enunciative " etc.

The reporter understands, national brand house, from the service national strategy sets out, be national brand is important reveal platform, service platform, trade platform, transmission platform, value platform and hatch platform, will be core in order to serve Chinese own brand, drive internationalization of Chinese own brand, reveal Chinese force.

Current, "House of national brand China " in be being built, here shows concentration reforming and opening 40 years to accomplish, the commerce between the transmission that promotes national brand and international cooperates, china for, 10 thousand divisions, Tecent, Beijing east, suitable abundant, China is restful, big border wait for an enterprise to will be garrisoned group by group.

Run as the maturity of national brand house, national brand house will make brand of new era Shenzhen headquarters of culture of company of mark of culture new ground, China, the city of maritime the Silk Road meets 21 centuries sitting room, make one tape all the way of fulcrum city brand " Chinese example " , make for Shenzhen " city of center of global area culture " and " city of pioneer of international culture originality " make positive contribution.

House of national brand China sets brand of house of Europe of house of house of national brand China, national brand Asia, country brand, country to monitor media of brand of center of conference of brand of center of news of brand of academy of brand of fund of hatch of brand of center, country, country, country, country, country committee of alliance and national brand learning, and Chinese and English edition " national brand " element of academic periodical, China (international) originality contest.

Shenzhen, the peak of group of hill of own brand on the station

One

The national brand house that millions of people fixes eyes upon will open house operation formally within year, our country brand is built history will greet an important node and scale. To Shenzhen, it is indicating not just will from this much mark of new ground of a culture, more mean Shenzhen brand build will stride ahead again one stride, shenzhen regards world-class as the brand outline general all the more is clear.

It is reported, national brand house sets brand of house of Europe of house of house of national brand China, national brand Asia, country brand, country to monitor media of brand of center of conference of brand of center of news of brand of academy of brand of fund of hatch of brand of center, country, country, country, country, country committee of alliance and national brand learning, , and Chinese and English edition " national brand " element of academic periodical, China (international) originality contest, be destined to be born with respect to elegance and talent luxuriant, Zhuo Er is uncommon.

Comb modern world economy to develop a general name for arteries and veins, discover not hard, economic powerful nation also often is brand powerful nation. Brand backside, condensing the core value of the economy of a lot of and modern market such as quality, innovation, culture, talent, sale, environment. These year come, the brand of our country builds the result that obtained arrogant person, 2005, world brand lab releases " world brand 500 strong " in, our country has 4 brands only selected; 2016, already had 36 brands selected.

But we also want to see, with the world top-ranking photograph is compared, the brand force of our country, radiant emitance still is put in not little difference. Our country marchs toward economic powerful nation from economic big country not two choose with the only way, strengthen own brand to build further namely, expand brand economy, the force of activation brand, make become the strong grasper that deepens reform of sex of supply side structure.

For this, since 2017, our country general was established every year on May 10 for " Chinese brand day " . This is helpful for condensing whole society consensus on one hand, raise own brand consciousness; On the other hand, also conduce to raise own brand acknowledge to spend, education customer is own brand affection, establish own brand product to consume confidence. In addition, it still will be in build own brand to communicate platform, share experience of success of famous and own brand, transmit the respect such as connotation of own brand culture to offer aid thrust.

Be worth what carry is, to receive " Chinese brand day " arrival, dare be a person as Shenzhen first another footnote, first " week of Shenzhen international brand " at already was being started namely in April in those days, shenzhen 10 areas (new developed area) reveal through the brand, academic salon, brand grooms, the citizen is interactive the thematic activity that waited for a variety of forms to begin each to have distinguishing feature, content covers 3d to print, culture originality, " Internet " , old quarter revives, international trade, intelligence is made, the topic of a lot of heat such as quality of medicine of quality management, own brand, healthy environmental protection, biology, marine economy, supply.

2

2017, national market superintends total bureau official written reply to a subordinate body builds national brand house in Shenzhen. According to give an official, "National brand house " administrative main body is government of Baoan division people, construction site shovels bay port area greatly in Baoan area complementary build matter of trade of the big international that shovel a bay to shed a center property of period of just a little, total floor area amounts to two hundred and nineteen thousand six hundred square metre.

If say " Chinese brand day " gain ground in the concept again, "Week of Shenzhen international brand " reveal in the theme again, look so that see, feeling " national brand house " heavy in have the aid of its reveal platform, service platform, transmission platform and value platform, face the world " relate Chinese brand story " , aid force China brand to upgrade better, let Chinese brand appear morely in the eye shot of the world.

Brand construction concerns national whole actual strength. Natively of national brand house was gifted the important task that serves national brand strategy, in " drive China to make transform to Chinese quality to speed of Chinese creation change, China, Chinese product transforms to Chinese brand " in bear is worn the mission that cannot replace.

National brand house falls child Shenzhen, it is a kind of affirmation of the success that builds an aspect in quality, brand to Shenzhen. Shenzhen is demonstrative town of strong city of first quality of countrywide, brand economy already made the one large window of Shenzhen economy. Shenzhen be pregnant with 160 well-known logo, 350 appear on the market company. China has value brand most 10 strong in, shenzhen is occupied 3 strong; China has value brand most 25 strong in, shenzhen is occupied 5 strong; China has value brand most 50 strong in, shenzhen is occupied 10 strong; Shenzhen with China the GDP of 2.6% , hold China to have value brand most 20% . The force of the brand, this shows one spot.

The consequence of respecting city, the brand force of the enterprise is undoubtedly among them a serious observation thought is spent. In fact, the brand effect of Shenzhen enterprise, also be the ground that a lot of people choose Shenzhen at the outset. The 10 thousand divisions of landed bound, the bank enrolling business of banking, of domain of science and technology China to wait, it is the name that before a lot of people come Shenzhen, is familiar with very much, people often remembers because of such name, yearning hurry off to this city finally.

It is reported, china for, 10 thousand divisions, Tecent, Beijing east, suitable abundant, China is restful, big border, because Baiyao of the bank that enrol business, Maotai, Yunnan, Hua Daji waits for enterprise of a batch of brands to will garrison house of China of national brand house group by group -- you were not misreaded, inside this a lot of brands out at Shenzhen. Inside this, have 10 thousand families already such " old name " , also have big border the show that such removing, echelon formation of such a kind of brand, witnessed brand force to be brushed in Shenzhen brush brush grow the attitude of development.

Why be Shenzhen? Want to answer such question, must understand Shenzhen first why -- the child that the brand is market economy, market economy of China stands because of Shenzhen. All the time since, shenzhen with " speed " famed at the world, but Shenzhen is right develop quality, sober to innovating to having from beginning to end independently understanding and stand fast. Already realized before Shenzhen is earlier, for economic norms good-looking and not hesitate overdraw the practice of natural zoology, will bring about resource pollution of dried up, environment, as good as at drain the pond to get all the fish, drink poison to quench thirst-seek temporary relief regardless of the consequences, the growth " that must have moisture content for " sooner or later buys sheet.

Be in early in October 2010, shenzhen came on stage to develop the decision of means about accelerating change economy, the country that serious content and after this publish wh some of which 925 programs happen to have the same view. January 2011, "Shenzhen quality " is decided formally to be the new concept that leads Shenzhen future development. Can say, the " of various famous brand of " whole nation that Shenzhen enterprise creates and even " of " world famous brand, it is the specific portraiture of " of " Shenzhen quality.

Here, "The core connotation of Shenzhen quality " is to hold to quality to lead, with qualitative get victory, put development quality in the first, go after speed and dimensions not blindly, the resource the sources of energy with force fewer contention is used up, fewer environmental cost is driven more the high quality, development that can last more. "Quality " and " speed " also are not binary and contrary relation, can say, "Shenzhen quality " is on foundation of quantitative change of " of " Shenzhen speed jump litre. And propping up because of what had quality, the travel before the acceleration of Shenzhen just had rely on.

3

Shenzhen brand grows rapid, perhaps say, shenzhen can become a city on competition ground of integrated competition ability classy unripe, a keyword innovates namely, this is a city that is birthmark and gene with reform, innovation, originality. Be called by media the Shenzhen that provides Silicon Valley temperament most, entrepreneur spirit, craftsman spirit and innovation spirit, adventure interweaves each other here, permeate, make the innovation of science and technology of Shenzhen, brand builds what broke through people to envisage border.

For instance, although orgnaization of Shenzhen scientific research and institution of higher learing are less, but patent of application scientific research can reach the whole nation unexpectedly the first, average per capita invents patent to have a quantity to reach developed country level. In addition, in last few years, shenzhen trade issue registered system reform to arouse market vigor and business development capacity effectively, capacity of the new company that register rises considerably, brand registers application quantity to also be climbed considerably litre, for Shenzhen from " make " , " of the design " march toward " of the brand " tamp base.

And the city grows of innovation force flourishingly, intellectual property with Shenzhen protection is placed in very prominent place to have greatest correlation. Shenzhen is certain, the energy of innovation and strength of intellectual property protection become direct ratio, intellectual property protection is done so that reach the designated position more, innovation force can get excitation more. Vice versa. Shenzhen begins early to establish perfect and corresponding policy code system, be promulgated early or late and edit carried out " a certain number of provisions that Shenzhen special economic zone strengthens intellectual property to protect " wait for code byelaw.

Of afford for thought is, on one hand, superintendency management committee made Shenzhen city market and quality promote Shenzhen brand action plan last year (2017-2020) " , enhance company core competition ability with Shenzhen quality. Current, shenzhen already built famous brand strategy to advance mechanism of Wu of kimono of framework of policy system, organization, publish relevant policy in succession, breed from own brand, evaluation, conduct propaganda is popularized and each respect such as service system construction gives company brand construction to aid financially with award, give aid to company brand upgrades with internationalization.

On the other hand, passed last year likewise " the working program that Shenzhen city protects about intellectual property is being strengthened further below new condition " point out, strive 2020, take the lead in building the strictest intellectual property protection in the whole nation, form with judicatory protection is dominant, administrative protection is prop up, self-discipline of arbitral mediation, industry and society are supervised for additional intellectual property protects a system greatly, make Shenzhen for countrywide intellectual property strict protection demonstrative division and the intellectual property that have world force protect an upland.

From this two " 2020 " in see the couplet between brand construction and intellectual property protection is immanent not hard connection, intellectual property protection releases innovation, innovation condenses brand, this is a kind of logistic chain that go forward one by one.

What be worth to put forward particularly is, the Baoan area of seat of national brand house, quicken the pace that industrial transition upgrades in recent years, strategical development of estate of new and high technology is swift and violent, high-end innovation talent and innovation resource gather quickly, already ground of be worthy of becomes Shenzhen the innovation upland western. Of national brand house establish, what kind of perspective will bring for the brand construction of Baoan? In bead trigonometry innovation encircles Xiang Yue in the process that circle of innovation of area of big bay of HongKong and Macow upgrades, will be Baoan developed what kind of strategical the action that prop up? All these, had larger imaginary space the arrival because of national brand house.

The national brand shop that is about to open house operation is worth to expect all the more from this. It is reported, it will use mechanism of double track operation, build national brand through establishing academic committee and group of committee of experts wisdom library. What be worth to be carried especially is, at present national brand house is in main application, harmonious each ministries and commissions is relevant branch, draft on May 10, 2019, in day of brand of the 3rd China during, hold " congress of 2019 worlds brand " , brand congress admiral is released formally " national brand aggregate index " reach " national brand Shenzhen is enunciative " etc. This not only will make Chinese brand better below the spotlight of park world, also will make Shenzhen " of the brand " under the internationalization coordinate with taller park, make Shenzhen stands to taste the peak of group of hill of the card further.