| Always the 1021st period
How to make tall attention spend, the thematic block that high speed of tall stranger discharge, outstanding achievement grows?
In recent years, as aggravate of competition of real estate of electric business indulge in wilful persecution, commerce, the shopping centers that lacks distinctive poor dissimilation does not have an outlet more and more.
From 2013 Tianjin exultation city rolls out block of theme of first shopping centers of domestic " commune riding goose " hind, "Thematic block is hot " sweep across the whole nation quickly, in blossom everywhere of shopping center of each grade city.
Compare with common commercial space photograph, thematic block has experience sex feeling of strong, setting topic sex is strong, strong wait for a characteristic, the promotion that spreads quantity and level ground effect to block person removed active belt to move action.
because of such, shopping centers is in Zhengzhou world trade early 2016 with respect to establish " make have vogue to spend the thematic characteristic block that feels with the experience " development plans and brand-new operation concept, made example type explanatory note to this.
Look in the project, thematic block is to guide guest edge tool, can mix the experience gregarious attribute is the biggest change, transmitted substantial product information not only, still will build a humanitarian environment that is full of appeal and fashionable feeling, satisfy the psychological requirement of consumer individuation and diversity. What the client needs is not a raw or cold food and dull trades place, however one has temperature, diversification, diversity more, can place the heart in the place of demand of affection administrative levels.
Thinking of operation of block of theme of have the aid of, zhengzhou world trade shopping centers transforms thematic block, innovation sex ground introduced professional market territory, optimize business door structure, join gather inn, vogue to buy the element such as concept of hand, wet brand, let a client need not arrive market of a gleam of can have more choices.
What bring from this is, block is transformed with class of business door kinds or types of goods upgrades bring out the best in each other. Business door is in of the market caress under, collective forward tall attention is spent, the target act vigorously that high speed of tall stranger discharge, outstanding achievement grows is entered.
01
Hardware upgrades, commercial space theme is changed
Essence of life follows fixed position, match meticulously
From leave the street extends a period, embrace shopping centers, develop to commerce of collect Chinese style, arrive again open up is indoor thematic block, professional market changes in what cater to consumer taste all the time. In the past " the times of sudden huge profits that lying to make money " had been gone forever, commercial real estate must want to jump out traditional " mother-in-law of v/arc rent land or a house for subletting " thinking, to core guest group more deep-seated spirit appeals to beg undertake mining, match to experience content much betterly in order to experience again.
This kind of essence allows the deepness operation capacity that matchs fixed position, meticulously, also be shopping centers takes Zhengzhou world trade in Zhengzhou railway station all the time the reason that business encircles forward position.
The main objective that faces oneself group, zhengzhou world trade the customer that shopping centers becomes a theme to change design and specific aim in the light of commercial space group operation. Such, the project is made quickly inside 3 years gave 8 themes block, transform through be being changed to the theme of building strong put oneself in another's position make business door undertakes a variety of innovation on commodity combination.
In May 2016, zhengzhou world trade shopping centers block of first fashionable theme " hertz bound " practice, mix was entered " new brand, setting is changed, gather inn " wait for an element, street and scenic freedom is contracted and open, fashionable. Of the same age in August, world trade is rolled out again " V star vogue " , " the secret of Pallas " two themes block.
In August 2017, zhengzhou world trade 4 themes block opens shopping center together: The 5th highway, cloud? The block of collect, B52, block inside Da. "The 5th highway " take from the United States famous business street designs inspiration, block Ou Fan is dye-in-the-wood; "The cloud? Collect " introduce the newest style such as independent stylist, fast fashionable brand; "B52 " trend of mainstream of men's clothing of block grip wet card, explain the fascination with city delicate and contracted elite; "Inside Da " brand of handpick home high grade underwear, devote oneself to to make provincial the style changes underwear to live in experience center.
In August 2018, zhengzhou world trade shopping centers block of the 8th theme " the secret block of Pallas 2 " practice, the peachblossom of continuance first phase is tonal, block hand in hand more than 70 vogue daughter holds large family, with Guangzhou female outfit, Hangzhou female outfit is given priority to, kinds or types of goods conforms international tide.
According to Zhengzhou world trade block of shopping centers theme receives data contrast in the battalion that transforms around, after block is transformed, business door turnover all comes true to rise considerably, large quantities of quantities purchase clinch a deal Eyaodi rose 20%-40% to differ, and those are in core position, decorate the businessman odd-numbered days that has a color extremely (retail) turnover defeats the phenomenon of 10 thousand to also be absent a few.
Clearly, the thematic block of shopping centers transforms Zhengzhou world trade effect is apparent, implementation transition upgrades.
02
Content innovates, daily activity interest is changed
Multivariate content, multiple experience
The success of the thematic block of new start business, give professional market infuse undoubtedly potion " strong heart needle " , and prospective test their will be the ability that produces content continuously, and continuously operation company group ability. "Change " , it is the lasting theme of commercial world, have ceaseless iteration only, thematic block ability is ceaseless coruscate vigor, implementation can develop continuously.
To realizing the closer connection of the market and consumer, the pace that shopping centers never stops Zhengzhou world trade to be explored actively.
To provide more and unique happy experience to consumer, the affection that contented people adds increasingly experiences demand, shopping centers checks Zhengzhou world trade of area space " content is created " had all-around design and arrangement, with space of consecutive thematic activity activation, especially the value potential energy of public section.
Will " festal heat + thematic content " regard an activity as material, outstanding " amusement, participate in gender, interactive sex, good-fellowship " make a principle as the activity, shopping centers launchs Zhengzhou world trade on one hand rich market popularizes an activity, on the other hand the business inside sufficient linkage market door deepen mobile content, exalt area experience feeling of the space thereby, keep creation for long for consumer likelihood.
So, of thematic block multivariate and interactive how to carry out?
1, heat of life of close together union is built situation
Heat of main festival, society, seasonal change... a variety of heat that pay close attention to in consumer life and topic, by Zhengzhou world shopping centers takes trade to undertake " create again " .
In Valentine's Day of the seventh evening of the seventh moon of Chinese traditional festival, with " the secret block of Pallas 2 " be united in wedlock, shopping centers made Zhengzhou world trade " encounter Pallas when the seventh evening of the seventh moon " block activity. Those who have romantic flavor " balloon confess wall " make elder sister of numerous young lady and brother of little elder brother come round to play card again and again not only, also facilitated thematic block trader door outstanding achievement promotion.
In addition, combine the section of 61 Children's Festivals, the seventh evening of the seventh moon, section such as christmas to celebrate, zhengzhou world trade shopping centers linkage each thematic block, of atmosphere of festival of give attention to two or morethings build the rich sex with interactive activity, make piece include 3D magic hubble-bubble to experience house, big stomach is king challenge, little model contest, close child interactive activity inside content experiences matrix, produced happy memory for layer of whole settle or live in a strange place.
2, innovation be born is multivariate thematic activity
Since thematic block practice, through playing Xia Jie, purchase activity of the theme below a series of lines such as promotion of city of section, ground and DP to nod setting to change atmosphere to build etc, shopping centers actor chooses Zhengzhou world trade strength business door in participating in its, bring a flock of consumption force for the project the guest with tall, strong stickiness group, have the dish of vivid blind angle, effect that raises hire level.
Anyhow, the activity that the heat that is based on acumen takes the setting of ability, powerful resource conformity ability, deepness to build ability, innovation organizes ability, shopping centers has Zhengzhou world trade ceaselessly iteration of operation of thematic block later period, helped a project come true not only guest group of discharge of the amplification that dimension spends, guest promote continuously, more make average consumer be changed with the person that experience repeatedly to active peddler ceaselessly, finish inside shorter time true objective group precipitation.
03
Epilogue
Wu Sheng of author of logistic thinking combination is in its composing " setting revolution " in mention: Hypostatic commerce and its closely business of gaze at cable, pay close attention to a competitor closely, be inferior to hardheaded focusing client, blend in client life. The core that returns to retail essence after all is to pass management kimono Wu to satisfy a client to consume demand, but contented premise is to want to discover and master this kind of demand, do not know a customer, do not master customer demand, call concept of product thinking, Internet shake day price is noisily namely, be afraid also of no help.
Zhengzhou world trade shopping centers the birth of block of 8 big themes and grow, be a project the argumentation that innovates to oneself product and industry condition and practice. Through high grade, continuously, of influential force " content is created " , break through traditional pattern ceaselessly, the promotion that is dimensional value, brand value creates infinite possibility.
