In recent years, the rapid development of water heater market becomes the celebrity in home appliance industry, according to Ao Weiyun net (AVC) pushs total data to show, dimensions of turnover of market of integral water heater was 38.8 billion yuan first half of the year 2018, grow 3.3% compared to the same period, although small grow, expression is goodish however, market of second half of the year still makes the focal point that the enterprise continues to fumble.
Does water heater market last low what is confusing dominant reason?
Recently, according to Ao Weiyun net (AVC) monitor big data to show, 2018 the 34th week (on August 20 - 26 days) , turnover of market of the electric heat below the line is forty-five million nine hundred and thirty-nine thousand yuan, annulus comparing dropped 61.5% , dropped compared to the same period 6.5% ; Turnover of market burning heat is sixty-three million four hundred and sixty-four thousand yuan, annulus comparing dropped 62.8% , grew 11.3% compared to the same period. The abidance that compares electric heat market is low fan, market burning heat is behaved slightly good, but from August whole looks, compare the corresponding period still dropped last year tremendous.
2018, market of domestic water heater produced essential sex to change, estate market adjusting control carries high-pressured state, the demand that causes water heater is reduced greatly. The posture that market grail takes low is short-term inside hard changeover, the contention between water heater brand all the more intense, also be about to greet " engorge small " shuffle times.
Additional, cost perch also is one of cause that affect sales volume. Raw material price still is in perch, and the market expects raw material as before " goes up easily to drop hard " , tomorrow is new enter a brand should hold a market share quickly, push sell newly expensive. Day heat rose in price to also produce an effect to consumer. Beijing hair changes appoint announcement, sale price of conduit natural gas moves 0.35 yuan on every stere. Among them, the dweller presses just a little with conduit natural gas 3 archives divide kind of life to use coal of gas, country to change gas heating to collect fees with gas with heating of furnace of gas, hanging with tolerance.
Of course, the competition between the brand tends turn white-hot, expression of domestic integrated brand grabs an eye. Among them, regard water heater of first of global sales volume as the brand, sea Er is opposite user demand profundity has an insight into on the foundation, in safety (patent defends electric wall technology) , fast heat (twinkling heat washs science and technology) , healthy water quality (clean bath science and technology) wait for a respect to undertake the technology innovates ceaselessly, lead transition of industry of whole report water heater to upgrade. In the meantime, in product matrix respect, roll out different price product in the light of different user demand, the Hai Erquan of the small family in be only for instance research and development is new PLUS5 of generation report water heater, the industry is banner exceed short airframe; to satisfy exceed flood quantity, instantaneous to heat the heat of sea Er twinkling of demand prevents PLUS9 of electric wall water heater, and the complete setting that provides whole house to use water for high-end user is custom-built plan of Hua Zhihui whole set. Water heater of sea Er report sets boxing pattern with this kind, those who realized oneself is medium high-end transition.
10 thousand those who mix explode paragraph product JSQ24-12ET11 advocate hit constant temperature of intelligent frequency conversion, use technology of 4D constant temperature, need not additional operation, according to sendout of demand self-correcting hot water, can maintain Shui Wenheng to decide, comfortable and energy-saving. Frequency conversion of the buy inside this machine is energy-saving fan, can change air content through adjusting the rotate speed of electric machinery, the quantity of heat that enkindle releases is stable.
Look in complier, although environment of water heater whole is low,confuse, but It all depends on human effort. , er resembling the sea, 10 thousand and waited for an enterprise to seize an opportunity, make great efforts in the respect such as product, technology, can attract customer likewise, achieve the result of get twice the result with half the effort.
Channel sinks fight in some places one by one 34 lines city
Nowadays, below the influence of big environment, water heater enterprise begins to seek change, and channel sinks even if one weighs big move, of market of city of class of just a little glide, be the big inning of 34 class market and move of new channel market.
Guo Mei De shows vice president of network of abstruse dimension cloud, this year first quarter, water heater industry encounters growth pressure once more in the market of line of just a little of national emphasis adjusting control. Data of national information center shows, sales volume of water heater of market of domestic key city gave now to slip first quarter 2018, light sale of gas water heater to glide compared to the same period among them 3.21% , report store sales volume of water water heater glides compared to the same period 6.62% .
Magpie of Zun Yan of general manager of center of Zhong Yikang brand thinks: "2018, market of domestic water heater produced essential sex to transform. As spend extremely expensive estate with estate correlation, interval of be issued to lower levels of body part estate paragraph, bring about water heater market is added first half of the year this year fast close considerably narrow, one two line markets appeared relatively serious gliding, and 34 class market criterion accumulate contain new business chance. And 34 class market criterion accumulate contain new business chance..
Cai Ying of senior industry expert predicts national information center, market of domestic water heater still can maintain relatively steady growth 2018. Guo Mei De also thinks, to water heater industry, still put in " coal to change market of bonus of gas " policy, 34 lines to be added high fast, cardinal number of the corresponding period is lower interest good factor, because market of this water heater still stabilizes the level of growth at.
Up to on June 30, 2018, china emperor owns brand flagship store 358, brand shop 3346, among them new form brand shop 2169, occupy than 65% , community site 1314, shop of villages and towns 5700, KA inn 2210, among them inn of new form KA 901, occupy than 41; 100 own brand shop 1279, site of villages and towns 3549, KA inn 135. Just a little of whole nation of implementation of company sale channel of 34 class market and even market of villages and towns enclothe completely, the industry is enclothed rate is banner.
In addition, from long-term in light of, estate policy adjusting control is not to the development of water heater industry is adverse. On one hand, water heater is the rigid demand that the family decorates can be released sooner or later, future may greet " of consumptive " good year. On the other hand, in the meantime, epicycle policy is helpful for clothbound room development, engineering market still can offset the exhausted condition of retail market greatly, be in especially market of line of just a little.
That is to say, although opportunity of 34 lines city is greater, but city of class of just a little also returns existence good luck, the enterprise still requires channel linkage, already can active 34 class market, new development is found to nod on the base that also can have in market of class of just a little, such, water heater market can be saved also.
How does second half of the year fumble? High-end innovation health is a dot
Besides the conformity on channel, in product quality and technical innovation and healthy respect, it is breakthrough dot likewise. For instance, it is the bolts comfortable bath, self-adjusting water is measured JC2 that China emperor rolls out lights gas water heater no matter, still be the " warm-up that sea Er rolls out 5 minutes the twinkling heat that clean water chute washs " prevents PLUS9 of electric wall water heater, these are the delegates that the product upgrades.
Among them, going up in the IFA2018 of like a raging fire recently, sea Er water heater is picked 4 innovation achievement, become the company of exclusive water heater that wins this special honour. It is reported, achievement of these 4 innovation is respectively, high end becomes a solution that use water to win the year with only industry outstanding innovation achievement, business of hot pump of source of air of series of source of PLUS9 of water heater of the twinkling heat clean bath wall that defend report, day uses chute of aircrew of hot boiler circulation, constant temperature to wash CH3 series to reap gain of 3 products innovation.
The expert inside course of study thinks, water heater industry is stridden add fast the level that puts delay, the innovation technology of contented user demand and innovation product ability get consumer favors. Sea Er water heater is below guidance of mode of person odd syncretic, compose builds an implementation user experience to upgrade the contact network with zoology appreciation, offer a family to use water full-court situation for global user custom-built change whole set plan.
In healthy respect, forest inside the near future to market advocate push have water lukewarm massage, bath crock is put stop those who wait for a function namely completely forest inside water heater leans on season series, got huge pays close attention to. The water that adds newly is warm massage, function of beautiful skin preserve one's health, can carry cold hot water alternant shower makes blood capillary outspread, contractive, the flexibility that adds blood-vessel thereby and get power to be able to bear or endure excitingly, the blood that improves airframe circulates, achieve the result of preserve one's health, beautiful skin, the health that brings to consumer, comfortable new experience is more unprecedented.
Investigation of an important deepness shows, use forest inside the user that water heater leans on season series water heater, make with water the user of lukewarm massage function already exceeded 60% everyday; The high end in using lights the user of gas water heater, they value new intelligence function more use, the user that has more than 30% expresses, be willing to appeal for the accident the function is floriferous 1000 yuan of or so charge, forest inside the water heater that water heater leans on season series water heater to have WiFi interconnection function, decide last insurance line for safe, healthy lock, get most user praise highly.
In addition, serving a field, enterprise also should brand-new upgrade, good experience can rapid bribe popular feeling. Magpie of Zun Yan of general manager of center of brand of Zhong Yikang times thinks: "Market of prospective water heater will enter character competition phase, it is likewise important that the product upgrades with the service. "Sea Er water heater on August 1 - rolled out "0 on September 30 yuan installation, genuine excellent " serves an activity. Service of 0 yuan of installation covers product of nearly 100 sell like hot cakes, after the industry makes work, broken bureau installs random elephant, the service revolution of industry of open water heater.
