The high-powered fashionable cruel that ever appeared on the market in March this year runs SUV -- ENCINO holds rare Nuo high, in the beginning of appear on the market it may be said is to earn sufficient the eyeball of consumer, it is exterior design or dynamical performance and intelligent security aspect not only, the characteristic of the extraordinary that emphasizing it -- vogue and motion. After this small-sized SUV appears on the market, also attracted really many with 90 hind the favour of the young customer that is a delegate, the market of the market that appeared on the market first months to achieve 4000 surplus sells outstanding achievement, however expression of its market sales volume walks along after this all the way however drop, sales volume is only in July 65. The market performance that actually far more than ENCINO holds rare Nuo high is so goodish, other design model if expression also is in the market of the model such as accept of renown graph, luck to be not stabilized all the time in.
Car of data origin Sohu
Sales volume rises and fall errant
City of Chinese whole car grew hasten delay 2018, from the point of fractionize market performance, downtrend of car market sales volume wants market of appreciably excel SUV, it is without giving thought to however still be in in domain of SUV market fractionize domain of car market fractionize, achievement of sales volume of month of model of sell like hot cakes of Beijing modern main strength of an army all behaves case rise and fall volt, not be very stable.
With announcing those who appear on the market is brand-new last year the graph is generation luck accept and name exemple, these two models once were the sell like hot cakes of market of car of class of Beijing modern elementary course, compare by right of higher sexual price, lucky accept ever created a month to sell more than 30 thousand sale success in the hour that sells summit summit, and renown graph also achieves a month to sell 15 thousand grade, however at present, although latter still maintains this month to sell,pass the grade of 10 thousand on average, however sales volume rises and fall errant, sales volume had more than 2000 merely in July; And although lucky accept entered town with low last year, however market performance has been not former times comparing today, 2017 brand-new after lucky accept appears on the market, have no implementation month to had sold the grade of 10 thousand up to now.
On SUV market, guangzhou car exhibited eve 2017, brand-new generation IX35 announces to appear on the market, the sales volume of this car after appearing on the market also has rise apparently, this car created a month to sell the grade of associate with January this year, it is nevertheless after this, its market performance rises all the time rise and fall of volt go all the way drop, up to this year July, the market sales volume of this car is only 2800. And model of another brunt sell like hot cakes is brand-new road gets the better of the market 2018 to behave also all the time not beautiful, appear rise and fall of type drop condition, sales volume is only in July 800.
In addition, face the sell like hot cakes of the alternate of mainstream consumer crowd and small-sized SUV model, beijing is contemporary also rolled out a brand-new and small-sized SUV this year -- ENCINO holds rare Nuo high. To attract 90 hind the eyeball of consumer, this car hit high-powered fashionable cruel to run the label of SUV, the exterior spray of individual character and motivation still calculate engine of abundant turbine pressure boost to let the eyeball that many customer attracted after this car appears on the market really, however this car fails to bring how old contribution to sales volume of Beijing contemporary whole however, sales volume was 4400 in April, was 604 in May, was 145 in June, was 65 in July.
Sexual price compares a dominant position no longer
As be in China the joint-stock brand that holds water to already had 15 years, beijing is contemporary compare by right of excellent sexual value all the time wide get consumer reception, its also are in the market fixed position that other sought him between joint-stock brand and own brand, however the rise as quality of own brand product, the sexual price that erst Han is a model compares a dominant position already no longer apparent, have what be overtaken by own brand " dangerous " .
With brand-new generation IX35 model is exemple, last year Guangzhou car is exhibited after announcing to appear on the market, although the market 2018 behaved this car to there was certain promotion last year relatively, however the market performance this year rises and fall however errant, and be returned as what this car sales volume rises have this car complain a quantity to also increase considerably, most problem is pulled in engine centrally crock, abnormal knocking and turn to systematic abnormal knocking to wait.
Eliminate is brand-new outside generation IX35 model, problem of quality of other model product also emerges in endlessly. Abnormal knocking of grow in quantity of renown graph engine oil, engine, transmission cannot shift gears, turn to abnormal knocking, scuttle abnormal knocking to wait, indisposition of it may be said emerges in endlessly.
And to carry brace up sales volume, beijing is contemporary began to depreciate large-scaly sales promotion. The ENCINO that just appeared on the market this year holds rare Nuo ability high to did not appear on the market to had had 10 thousand yuan privilege to time of half an year; Ix35 highest privilege can amount to 60 thousand yuan, and renown graph regards introductory class home as litter, there also is favourable strength in different area.
Of course to can improve current and adverse market condition, beijing is contemporary also beginning to make a series of hard, for instance market sale and human affairs adjust a respect. This year second half of the year, beijing is contemporary began new round human affairs is fluctuant. House of Liu of standing vise general manager ever represented Beijing contemporary limited company, "We (Beijing is contemporary) the lot that wants him change " . And be in not next 2018 in time of a few months, do not know Beijing contemporary what kind of form will pass to change current adverse market situation?
