"The unobstructed of channel information and the promotion that spirit consumes are the two big reasons that character consumption sinks. " a few days ago, in Beijing east north fights big data academy on meeting forum, beijing east Zhao Yingming of group vice president expresses, "The news channel of tall line city and small line city is in gradually by even up. For example, choose excellent program hotly, one, the girl of second line city is discussing chose beautiful member what to wear, what to use, what to wear, and 5, what the girl of 6 lines city discusses also is same topic. And 5, what the girl of 6 lines city discusses also is same topic..
Zhao Yingming says, the hasten that consumes apiration is the same as even if character consumes one of reasons that sink. "Better off, more convenience the joint pursuit that is consumer. Be in one, second line city, as the promotion of standard of living, consumer interest is increasing yuan, the pursuit that consumes to spirit already serious offence corporeal consumption, produced very big change to the understanding of commodity. Produced very big change to the understanding of commodity..
In the past, consumer goes the department store shops is the first demand; And now, to shopping centers the likelihood is to drink coffee, see a movie, gregarious, fitness, buy a few goods incidentally. To shopping place of the substance below the line, the consumer spending in corporeal respect already was the 2nd demand. The data east makes clear Beijing, as the promotion of mental consumption level, consumer is taller and taller to the demand of brand merchandise and quality goods.
And in city of small line class, the occurrence of electric business makes information more compressed change, make character consumption is able to sink, satisfying small line city while consumer consumes demand, also appear go out and one, second line city is same the characteristic of individuation, diversity.
The dimension that furnishs from consumption is spent in light of, electric business promotes characteristic product go up, satisfied people the consumptive demand to diversity, individuation.
As we have learned, consumption upgrades to be able to experience 4 level commonly. The first phase is character spending level, for instance 20 centuries the person of 60 time thinks, the core with good commodity is raw material, if be of real silk, of pure wool, dermal, it is good commodity; The 2nd phase is brand spending level, 70 hind, 80 hind consumer was not valued so to raw material, they pay attention to a brand more, the brand is a kind of a kind of symbol, culture; The 3rd phase is to savour consumptive level, by 90 hind and 00 hind consumer leads, more pursuit individuation, reflect an individual the acknowledge to commodity; The phase that the 4th consumption upgrades is consumption of character and morals, people is experienced in consuming a process gradually society, environmental protection, humanitarian the element that waits for higher spirit level.
To electric business, want the consumptive demand gets used to from beginning to end in upgrading ceaselessly change in consumption. Zhao Yingming thinks, electric business has encircled ground times through the horse race of Internet first half, overturn with the technology business; Will enter the deep water area of the second half now, be about to use business guiding technology, "Recursive essence, return human nature, return to attention consumer, return to the itself of business level, ability goes digesting these change. " Zhao Yingming expresses.
