Grand Chang group (abbreviation grand Chang ) founded on August 1, 1976 by the person such as Shi Zhenrong, the brand is " Acer " , it is the computer production company of Taiwan, it is the whole world at present manufacturer of the 4th large personal computer, also be the whole world at the same time manufacturer of computer of the 3rd big notebook.
At the beginning of founding, grand Chang uses Taiwan Multitech brand more than 10 years. It is very difficult that president of grand Chang group applies Zhenrong to discover this name letter is too long write down, then the decision redesigns new brand. 1987, shi Zhenrong is discharged alone numerous discuss, in thinking the company is growing for a long time for different mission and task, should revise malapropos name and decide to abandon Multitech this value the brand of 20 million dollars.
AceR is chosen from inside more than 40000 names with computer. Acer results from Latin word, meaning for " active, acumen, able, biting, driving, address " , the delegate is bright, lively, perspicacious, of acumen with what have energy, brief and resonant, not negative the homophonic that associate, accord with the company culture of grand Chang .
In addition, aceR still results from ACE(ace) radical, implicit " Wang Zhe " meaning, communicated grand Chang to pursue the belief of world-class character, credit. On the other hand, aceR thunder same sex is low, facilitating brand is popularized. Write down easily, can hold an audience in advertising instant. And, in all sorts of exhibitions, data and index, want firm name to press alphabetical sort only, aceR often ranks the first place.
The brand of AceR is wrong half are " arrow " mark, represent brunt and rate, right half are an ablaze diamond, the delegate is solid with value, have " long, high, high grade " meaning. Bend arrowhead and lozenge diamond, represented enter those who do poineering work the 2nd times the new form of grand Chang -- innovation and high-tech, the viewpoint of value that emphasizes at first with its more happens to have the same view.
When 20 centuries, IT market grows at full speed, application gains ground, relevant technology innovates ceaselessly, grand Chang is driving the globalization of world economy with unapproachable force. The company that cross a state grows flourishingly, its consequence expands increasingly, accordingly, because economy grows concussion,be faced with when the whole world, and when the environmental crisis that causes, the clamour that asks the enterprise that cross a state assumes an environment, morality and social responsibility between international grows day and day then.
The administrative philosophy after business ethics became afterwards to organize framework, professional, system and society to develop a process, and make main challenge. Include Acer grand Chang inside transnational corporation, must satisfy the requirement of 21 centuries.
What the value standard that business ethics place announces is leading a company not only is daily run, also be the guidelines on pursuit profitability and sociality cause course. the company that has business ethics to, should assume complete legal responsibility, society responsibility and beneficent responsibility except gain.
21 centuries, perform enterprise society duty (the essential condition that CSR) is enterprise battalion carry. As international famous computer leads a brand, acer grand Chang is the normative conformity of enterprise society responsibility among the battalion carry of itself. From 2006 since, acer grand Chang with more positive attitude, can last what place of grand Chang of cautiously postmortem Acer must answer actively more topic for discussion.
We believe, acer grand Chang by inside and extrapolate is moved with fulfil enterprise society responsibility, and participate in responsibility of international enterprise society to sponsor an activity, react Acer grand Chang carries out the determination with the action not only, more the delegate can expand made contribution and effort continuously for the whole world.
