Reprint from net of 100 million Europe; Civil / Yang Yaru
Early on September 5, it is to the message comes out first share car platform " Ba Ge gives a doubt to be like close down, customer service phone puts through hard, user cash pledge did not press conventional time go back " message, come out again after " share song of car brand road to pull out sadly Nanjing market " message.
To afore-mentioned messages, 100 million Europe undertook seeking testimony for a short while, ba Ge gives a respect to have not the government replies, but one once worked to express at Ba Ge's staff member, the company had owed the salary of several months to was not sent. Another employee says a company to go up to be put in the problem all the time in operation. About road song respect, return of group of its public relations does not have backtrack, car also did not decrease. Its author holds CEO Wang Lifeng concurrently to decrease to once replied to car media says, the reason with the at present less car on platform is undertaking upgrading maintenance to original car, using the situation with bad car is only " short-term process " .
According to understanding of car of 100 million Europe, ba Ge gives the clue on travel in October 2016, common member needs first pay 599 yuan of cash pledge can drive the car, its model includes series of EV of steam of strange luck, north, Jiang Huai a variety of models such as Biyadi, on operation mode, its advocate dozen " the country surrounds a city " course, advocate hit 23 lines town, had waited for a city to have position in Beijing, Tang Shan, Guangzhou, Tianjin, Shandong at present, devoted car adds up to 1000. Up to now, its had finished financing two rounds, its are newest round of financing happened in July 2017, finish financing of 25 million yuan of A annulus, get cast just innovate for knowing and doing, with drop a bit to associate.
TOGO road song gives the clue on travel 2016, had been in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi'an, Nanjing to wait for a city at present, its model includes A3 of Smart, Mini, Ao Di, Jeep, Xue Tielong, beautiful, Reynolds to wait. Had finished at present four-wheel financing, newest round of B that was September 2017 annulus 22 million dollar, get deliver fund of Fang Weikai glad (CHP) , with cast the square Na Yazhou that it is the sea to achieve deliver fund (SIG) with real fund.
Expected Piao shares car collective big refluent
A year ago, share bicycle to be greeted close down wet. Once prophecy shares somebody automobile industry also will be greeted close down wet, just as one would expect, everything pays all industries in makings flexibly, this eventuate that happen. Share a car from be sung to decline all the way, caught up with the severe test that cold winter of the first capital brings to nowadays.
Be in early in May 2018, share melon of car company hemp to go out to announce all right, because company business strategy is adjusted, hemp melon goes out to share a car to will suspend a service on May 20 all right. After close therewith, in June 2018, as garrison Jinan market prior shares company brand " in the coronal shares a car " flee fontal city. In the meantime, have many citizen report, 2000 yuan of cash pledge are returned hard, nobody receive customer service telephone call listen, experience thing enterprise also already the person goes the building is empty.
Speak of those who share a car to close down, the earliest even what restrospect to China shares a car is early friendly friend of a batch of players uses a car, its suspended operation in March 2017. At that time, friendly friend nods nearly 70 in Beijing cloth with the car, operation car is close 300. But to the end of August 2017, friendly friend uses a car to remain 200 only in the car of Beijing operation, operation dot also decreases reach 50. Expect what hire operation dealer to time-sharing to close down without the person at that time will so sad silence abrupt. After the event, li Yu of the friendly friendly CEO that use a car once also admitted development of the time-sharing business that rent is immature, the company exists on development direction and operation means a few problems.
Nowadays, trade problem still did not get settlement it seems that, it is good that much home company also did not receive policy benefit period brought advantage. Recently, 100 million Europe arrive through enquiring industry practitioner understands, the company that has car manufacturer background repeatedly lives not quite well also. Its are shown, EVCARD, long to amount to the car that also reducing original plan ceaselessly with the car to put in a plan. Additional, in June 2018, the business below boreal steam banner enjoys a travel gently to announce to undertake business upgrade, spend the part of the person that the enterprise serves as operation infirmly, turn and endow with him fixed position for the technology can person, undertake endowing with from estate company to share a car can.
Unavoidable Piao shares a car to close down is a home to return to of hundreds enterprise
In fact, the development that shares a car suffers doubt fully all the way, among them the most important is profit issue. To this, having industry practitioner is more jokingly " shared a car to feed all round circuit enterprise, but only alone what oneself live is not quite good. " this word looks be like is fun word, actually disclosed what the industry grows to step forward dimension difficult.
Begin from 2011, the enterprise begins to consider to share car business mode, undertake exploration to sharing automobile industry, share a car to still cannot be called in those days share a car, more is called time-sharing is rented. At that time, the more of everybody study is the mode of American Zipcar, its are the earliest advocate dozen share car concept, park the car in the dweller to center an area, the member can search for around car through website, phone and application software, choice nearby makes an appointment take car and transfer, the open of car and lock stop card of the member that pass a piece of meeting to be able to be finished. Went to China, practitioner passes ceaseless exploration, the hope is people to offer the advantage that uses a car with technical measure. Then, "Like letting be like illicit home car with the car, facilitate " the slogan that became each company.
Can develop up to now, in the industry " feel climb boil dozen " the person that do poineering work people the exam paper that appear and did not hand over a satisfaction. First and last, share automobile industry and did not greet the picture that everybody expects. Problem of profit issue, car sanitation experience, jockey the problem still is perplexing industry development.
Car of 100 million Europe passes practitioner of industry of many pairs of homes to interview understanding to arrive, industry development puts in a few large difficult position:
1.Pattern of enterprise oneself profit is searched hard
Sharing a car is the industry that a heavy financing throws, initial phase needs to invest a large number of capital, assume a company to put in in car, jockey, operation, charge / cheer, all expense such as maintenance. Sheet looks from any one party, each outlay is devoted and huge. With one 100 thousand yuan of illicit home cars of the left and right sides make contrast, insurance premium of 1 year is in 3000 yuan of above, maintain cost is controlled in 1000 yuan, stop fare to be controlled in 6000 yuan, cheer cost to be controlled in 6000 yuan. Though share a car,be batch puts in, can enjoy more favourable price, but favourable strength cans be imagined.
Cost carries corresponding demand end, the supply that industry practitioner ever shared a car and demand spread out discuss, somebody thinks to share automobile industry to should have demand first, have the market again. Another kind of sound is, have supply first, demand ability is aroused. Car of 100 million Europe thinks, level develops in instantly, use car demand and was not aroused what share a car, company order amount is so limited. Finite circumstance puts in to fall in car, the enterprise always should notice the promotion of operation efficiency, this also is to share car company to be weighed in the Chongzhongzhi in management process, the discretion of operation efficiency is deciding an enterprise whether run win data.
In addition, user experience also is existing to be contacted necessarily with cost, below big environment, user the general impression to sharing a car is an experience poorer, car sanitation makes a person can care. Among them, certain business reduces expenditure to save cost, the respect is safeguarded to reduce a number in car, the experience becomes naturally poor, so evil loop reduces use frequency second. The user anticipates reaction psychology explains, be like when what the user experiences with anticipate conform to, will strengthen expectant active force and reliability. If anticipate,not agree with good and actually, will bring acknowledge to the person maladjusted, change thereby former behavior of some of be used to.
2. capital is in wait-and-see period, suffer influence of capital cold winter to fade out of the market
2016, as share bicycle to go hot, shared a car to also be greeted new a development tide, among them, capital also nose business chance is thick as hail. Data shows, come from 2017 at the beginning of 2018, 100 million capital begin know exactly about sth enter an industry. Among them, ponycar obtains financing 3 rounds inside a year. From this, player of a few tycoons also is received inside the market, on August 24, 2017, drop drop announces to roll out time-sharing formally to rent business " cent sublease " business; In January 2018, china hired Liu Zhengyao of chairman of car trustee bureau to called together reporter of a batch of media to hold a simple media to communicate meeting, announce China hires a car to march formally car time-sharing rents an industry. ; May 2018, ant gold is taken announce to get cast share a travel brand " go out immediately row " .
Enter as one numerous big player, shared automobile industry to also be attracted numerous the affiliation of the person that do poineering work. Show according to relevant data, up to in June 2018, the time-sharing that the whole nation registers is rented share car company to had exceeded 500, operation car exceeds 100 thousand.
So, in capital market urge below hair, the market greets fast hair exhibition period. But among them, some enterprises are in blind development and do not have accurate find oneself to locate, implementation saves oneself. In the meantime, lie originally as a result of capital wait-and-see phase, the investment that rents when bisect is simple belong to state of mind trying water, raise the price of the commodities again be in sway condition. Nowadays, in big environment bad situation falls, see the possibility that is less than gain again, capital is absolutely not dare absurd moves like that. So, a few enterprises are faced with close down unavoidable.
Strength of 3. policy support is finite
Next, the aspect backs in policy, although the country was released on August 8, 2017 " the directive opinion that rents healthy progress about promoting small mini bus " (the following abbreviation " opinion " ) , " opinion " in the 4th chapter asks clearly to encourage time-sharing to rent development. Ability of the service below the line on line of fixed position of the development of the action that rents through knowing development time-sharing adequately, scientific affirmatory time-sharing that rent, promotion, built 4 respects such as measure of policy of perfect form a complete set to have detailed description.
But 100 million Europe through interviewing many industry practitioner the understanding in the mouth arrives, among them the person that great majority does poineering work thinks policy is limited to sharing the supportive strength of the car, especially to a few resource supportive strength is lesser, include to jockey resource, charge resource. In the meantime, to the competitive issue that exists on the market at present, the country also did not publish specific policy to guide promote the development that shares automobile industry.
Only outlet Piao saves oneself only
Share a car to serve as a newly emerging things from got at the beginning wide attention of the society, but the difficulty in developing a process is heavy, share a car to burn money as the industry with very fast, very slow gain, itself is difficult and heavy. In capital cold winter falls, chill inbreaks or become last straw that presses dead camel. But this also is exposed centrally went out to be below capital environment, the development that enterprise oneself exists and save oneself problem. So, to sharing automobile industry for, capital cold winter more can the ability that whether an enterprise retains test in ego to grow.
In the meantime, develop to the industry:
Boreal steam enjoys a Wang Chunfeng of travel general manager gently to express, in the industry that heavy asset, resource closes, rely on capital to go only fast infrangible course won'ts do, the enterprise has only solid doing business just is only outlet. Additional, he still expresses, share automobile industry to need each practitioner joint efforts, do good resource conformity with open state of mind.
Gofun gives Hang Tanyi to once expressed, below heavy pressure, share car operation enterprise to should consider many sided limits a factor, the enterprise should regard main development as the basis with truly convenience user.
In interviewing, express what Xiaoming gives a Tian Haiyu to once was in 100 million Europe, in 2-3 year come, will a batch of small companies that did not have powerful connections move toward death. He still expresses, time-sharing is rented is not cannot gain, need proper time however.
Leaf of case of Luo Lan shellfish shines to once was collected in 100 million Europe in visitting, express, share a car hard gain is primary the problem is carry in demand, the effective utilization rate that at present time-sharing rents is inferior, fail to achieve the threshold values that gain place asks, this depends on consumer accepts degree and demand rate to what time-sharing hires this service.
Look in car of 100 million Europe, share a car to close down tide still will happen continuously next, it is inevitable that trend of most small company closes down, in do not have good operation mode to fall again without money, each operation cost will procrastinate break down the enterprise moves toward death. After cold winter passes, competition just begins truly probably.
Establish a graph to be card:
