Did not come 10 years, will enter with " contention user intelligence " the brand times that is a center. Have the intelligence property right of exclusive consumer only, from coessential change turn to poor dissimilation, change value to battle from price war, ability shows itself, go smoothly everywhere. Not any fluky, lack innovates and the enterprise of the brand will be washed out.
" intelligence of race to control " this book will share Changjiang Delta of minute of numerous medium author for your all spring methodology of core of 15 years of brands, the enterprise that help strength wins an user, detonate a product.
Arrived on August 16 on September 6, we searched 1000 CEO, build company of the study on the line in all group, compare notes reads result and brand actual combat. Special still in inviting discipline, exhibit, 6 honored guests are Xu Yang, Li Jiayu, Hao Yunqi, introduced from the northern and western nationalities or from abroad Yu Dong, Tu Yafang deepness tears open everybody solution " intelligence of race to control " the brand makes a way.
On last will act according to to share for you below: Battalion of a dark horse of & of the person that do poineering work continuously, investor 11 period of Li Jiayu of Great Master elder brother tear open a book to share.
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A lot of people look down on the business, eaves saying beautiful you how does all day long talk about money? How didn't you dream, without ideal? Do we see big Ga people how to say?
Cai Wensheng says: "The person that do poineering work should make money above all. "The person that do poineering work should make money above all..
Sun Tao says like that: "The commercial pattern that burns money does not suit the person that great majority does poineering work. "The commercial pattern that burns money does not suit the person that great majority does poineering work..
Yan Yan says: "Poineering first goal is to make money. "Poineering first goal is to make money..
A lot of each big news media say which company burns the mode of money to adore very much easily today, drip for instance drop, rub do obeisance to, what actually this does not have a typical case is representative, they are the person that China does poineering work is medium only extremely one of, even 1/100000, even the delegate of 1/1000000.
Do poineering work to have two ways actually that is to say, one kind is to burn money, one kind is hardheaded. Burn money this kind of way says like that like Sun Tao, lead escape from death successfully. Still have a way its successful probability will be higher, namely from make money begin. So us why not from make money begin?
An adage says well, "The soldier that does not want to become a general is not good soldier " , you must talk about social responsibility, ideal, dream. I often say a word on the speech before: "Dream I also have, but I do not hope to die on the road that leads to a dream " , because went up in this road to death,also do not have an opportunity again.
These are actually big Ga people a meaning is if what saying, also had said like Ma Yun: "Very brutal today, brutaller tomorrow, very good the day after tomorrow, but major person is in to death tomorrow night. But major person is in to death tomorrow night..
"The soldier that does not want to become a general is not good soldier " , but I should ask authority, what talent can become a general? The general called all campaign, die on battlefield finally, you have ideal to become a general again also can be martyr only, and the soldier that became a general finally is advanced face in all has called campaign, living came back. He is not to battle hit well, it is to hide well. He chose not to beat dead others certainly, but myself comes down alive, leaving a life to become a general later. Those day day is shouting to become a general, became martyr finally.
In this process, what does the mistake that the person that do poineering work often makes have again? The key is to want him recognize.
One. The person that do not have cooperation;
This thing resembles the person that do not have cooperation a word that Ma Yun says, "A lot of companies are preterhuman company, the boss is preterhuman, the boss is in, company ox forces, boss the company is dead, dead " , this calls preterhuman company.
The very much person that do poineering work did not realize this problem, poineering trilogy makes the first times go up alone high-rise, visit skyline region, it is confused actually period. Some entrepreneur say I think so namely at that time, I just am not believed.
All entrepreneur from when beginning, did not want to be clear about most, when Ma Yun becomes interpreter company, also did not think of to there is Alibaba today, when he makes Chinese yellow page, also did not think of to have today clean out treasure.
Zong Qing hind contracted at that time a factory, sell goods on a commission basis soda water, say children want to drink soda water, I earn a money, he also did not say to want to do a child to with a ha breath out a group later;
Liu Chuanzhi also is from sell a computer to begin, and the computer that those who sell is others, included a few money from Hong Kong, also had not thought oneself want to do production to make.
They begin from the business.
Confused what be? Confused a road in the forest namely. Some people got lost, the first thing is swarm, why? Because I can see one kilometer only in place, climb 10 meters of trees, I can see two fair inside and outside, look can see a way. Return somebody to meet again upgrade climbs, climb tree top, outside can seeing 5 kilometers scope, also do not look certainly get a way. If this woods is enough and dense, enough old saying, you lose sight of a road where to be.
Still have a kind of person, it is to choose to seek water. Actually I am such person, what does people ask my meeting? My what won't, operation, technology won't, the product does not understand, but I know to seek water. Why? When the sky rains, I follow rainwater to go, rainwater can collect brook, brook collects a brook, the brook collects the Yangtse River, the Yangtse River collects silver dollar. You should know to walk out of this forest to have an idea only, take silver dollar namely. Do I arrive marine cannot always have again was cultivated? I walked along ocean, that explains I walked out of this forest for certain.
Because clever person can think so.
I go along rainwater, when walking along brook meet unexpectedly a few people, discover they also think so, and it is consistent that these people follow my target direction, want to find ocean, at the same time still a few people follow me complementary. I discover a person to be able to hunt, a person can get wood take internal heat. If I follow that hunting person to go downward only, can go 3 days, why? Froze to death. If I follow the person that gets internal heat to go only, can go 7 days at most, why? Starved to death.
But if I follow them to go together, one makes a fire, I am unapt freeze to death, again a meeting hunts, I am unapt freeze to death. I am going to going to walk along brook, when I walk along a brook from brook, I discover I encountered a flock of people again. These philtrum some can discern the footmark of the animal, let me avoid to be bitten dead by the lion, some can see landform, let me do not walk into marsh. The cooperation that these danger are you person or your partner tells you.
In this process a lot of people made this mistake, do not know the person that seek cooperation. A lot of people say he are very arrogant force. Does the group that I say you oppose a scale how? He says I am held 100 percent. Do I ask that them? He says they are my employee. I do not join such group basically, you join a partner, share spirit to be done not have, you did not see even the weakness on him body.
I emphasize wanting him recognize, want to know oneself weakness. For instance I seek partner very simple, I discover I do not sit bench, I should go out to follow others contact with every day. Is my copartner what kind of? Went to a company at 9 o'clock in the morning, sit to in the evening all the time at 9 o'clock, the buttock is not moved; Have a meal to eat box meal, won't run a company, such I follow him namely complementary.
How to understand? Small to get along even husband and wife, arrive greatly country even national chairman and premier.
Accordingly, assist author and cooperative person are earlier to what do poineering work it is very important. Can your copartner follow you complementary? What you help adjust you on the road that can move toward ocean to do poineering work in this with you is wrong, to you speak bluntly accept remonstrates with, doesn't the proposal take roundabout way? Can you help you discover the hole that various likelihood steps on? Your partner can develop this.
2. Have big cause only, without little cause;
A few person that do poineering work come up to say I want to do Chinese Ma Yun, the Beijing that I want to do China east, I should do Chinese road, these are to want too far.
An APP calls movie and TV the circle, father looks for my financing. He says Hengdian enrols masses actor now is to stick small advertisement, after then they did an APP, the play staff looks for masses actor to send a target on APP, masses actor gets the job on APP. This is pattern of very good a trade.
But when waiting for him to tell BP to me again, say they had taken Hengdian, next company of broker of able movie and TV, still can look for big Ga, the play staff was patted let him be done to us groom, this grooms not only the class can do below the line, OK still the direct seeding on the line. This is online education, still have big data, still can open art of movie and TV to groom the school, return company of broker of OK and enlightened star, I am next Hua Yi's brother.
My answer is: This all foundations are first actor of masses of play staff invite applications for a job this thing works China the first. All things that you a moment ago said do not want to do, if China is all,the play staff of base of movie and TV uses you completely this APP, you already very arrogant forced.
Spending a month still is two weeks, he and I say: Li Ge, I feel you say rightly, I now me all idea are chopped entirely, do this one business.
When you a thing dedicated when working, at the moment when the thing of instantly has worked, a lot of stuffs came naturally. But a lot of person that do poineering work are doing poineering work earlier when wanting is big data, online education, O2O, OFO at the back of this, all and great person that do poineering work is in what when beginning, had never thought so most.
After Zhang Xiaolong did not consider small letter when making small letter, can take a taxi, buy lottery ticket, become recreation center, zhang Xiaolong considers an issue only when making small letter, it is everybody chats with this thing. Want everybody to be able to use it only chat, this thing when thinking to chat most the word of bright is enough.
Follow ground of Ma Huateng leisurely to say I want to develop mailbox of a QQ like Zhang Xiaolong, does Ma Huateng ask gain the dot? Zhang Xiaolong says to had not thought, the time that you give me 8 years not is gain no good all right? Ma Huateng also does not have method, allowed, now QQ mailbox the first.
3. See the face only, do not see essence, self-righteous;
The bogus proposition here is abb goes out was in on pig body, will buy sheet by the dog, finally is not this individual original some. Why can after lucky star enters China, you die so miserably? China does not like software to pay fee, chinese common people from be born to began that day, from begin to arrive all the time with Window95 XP is free, never had paid cash, so Zhou Hong Dai runs to say free. Now star of golden hill, luck how? 360 it is the market of 85% is had rate.
China has Chinese distinguishing feature, all commercial pattern enter China to want to understand society of Chinese human nature, China, and legal laws and regulations of China, you should understand with the thought of Chinese person, cannot copy commercial pattern.
4. The truth after pursuit;
What I call it bamboo bucket previously is short board effect, with popular word calls the real situation after pursuit now. The truth after what cries? It is truth no point, or the fact is basic nonexistent.
Believe regular meeting of classics of a lot of person that do poineering work does such business: When business already profit of a year of 2 ten million, perhaps feel to develop very well, go beginning the denotative type professional work of other.
Did not work good when denotative type professional work, connect regular meeting to begin an analysis why to to do good reason. If power is insufficient, give the share of 20% ; Professional ability is OK still, management is insufficient, match the Xiaozhang with an administrative strong ability. Still be no good finally. Why? Because he has 10 drawback, you found nine, still differ to was not found, what this accords with bamboo bucket is short board effect, water can install so much only.
This moment can discover a particularly interesting phenomenon again normally: Inside a not famous corner, have so 4, 5 children do not have money, do not have resource again, do not have a brand again, do a business only, earned 40 one year, 500 thousand.
We encounter such situation via regular meeting, you do not study why your thing is Tuo excrement first, the thing that studies a family again why the ox forces. You should come over his lane to be over only, let him help you work, no more than is the relation of condition, cost, interest. Why are oneself done even? The person that you want to let an ox force for certain will work.
Cite a case:
The group may have 10 thousand drawback, even 100 million defect, but have an advantage very arrogant force, can enclothe all things. You were not done good today, the place that because you did not see a someone,that ox forces, or you saw, look not to understand, or you saw, understood, you are not done later. No more than is these, below most even circumstance, see the face only, did not see essence.
Resemble a lot of women same, it is good that you discover the eye is taken look, sheet sees mouth not good-looking also, sheet sees nose not good-looking also, you add up to them together good-looking. Some even the face is not nice also, but one white block 10 ugly, a lot of girls grow badly to look, but family white, bosom is chased after with respect to somebody greatly, an advantage enclothes all defect.
5. Choose antagonism;
What is choice antagonism? A lot of people can make this kind of mistake, can choose antagonism insensibly.
Before two days have a group to run to look for me, said to see INS this kind of gregarious APP is returned in China, want to do in China. He is choosing antagonism, why? INS this gregarious software, you say nobody is done today, it is OK to be in China fire. This explains:
The first, your field of vision is little;
The 2nd, see the face only.
Actually China has a lot of gregarious software now, include video, living broadcast, make friend, for instance explore, they had discovered pattern of this kind of trade, just introduce it when China the element that added mainland to change. You must reform, because China does not have so good sincere letter system, the Chinese's quality is done not have so tall.
Rub do obeisance to bicycle to there is so tall maintenance to lead in the United States? Without, so much person pushs it excellent in? Without. Does China have antitrust way? Have. BAT firm is very powerful, return actually because of antitrust law not quite perfect.
The United States has the business that how many company does every year to accuse Microsoft namely, why? You bound IE, I do a browser, compensate I 2 ten million. Spend money next smooth, I accuse your monopoly again. Annual compensate 2 ten million, china is done not have, because this China has China's special thing, must do in Rome as Rome does.
If you are doing such thing namely, you are to defying.
6. The gene that is clear about oneself is very important
A lot of people can ignore this, what is yourself's gene? What are you good at?
BAT which company forces unlike our ox? No matter force of financial capacity, material resources, manpower, experience, brand, appeal, force than our ox.
Tecent is product gene, so Tecent can make QQ, small letter; Small letter this thing also has a lot of attempts, alibaba also wants to do an IM, abandoned now.
Sina is media gene, sina small gain who does this thing not to come out? What technology content does that thing have from technical angle? Sohu, Tecent also gives small gain at that time, why sina has made small gain finally only? Because small gain is attribute of a media, small gain is from media, sina person is media person, so sina has made small gain, other home was not done good.
Electric business attribute is in A, tecent also does electric business, did to pat take a network, cast 600 million U.S. dollor, did not do. So large company has gene, what is more,the rather that small company?
I may not be lofty the person do poineering work that go up, I am most the person do poineering work that ground connection enrages, I won't choose to burn the course of money in poineering process, what I choose is the business. I from the simplest do poineering work begin, begin from the plainest trade logic, begin from the simplest profitable unit business, I go making money, I discover this one way more agree with to just start the person that do poineering work.
Above is Li Jiayu tear open a book to share,
Additionally 5 frequency character already had baled,
The company of the CEO that still battalion receives ten million group,
Wait for you to join.
A dark horse, the person that let do poineering work no longer alone!
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