The period that high speed increases has been gone forever. Intelligent machine replaces functional machine, 4G to replace allowance of business of 3G, operation, mobile Internet arisen, 3 to 5 lines market consumption upgrades etc a series of bonus are already progressively weak go, add a product coessential change ceaseless aggravate, brand of major mobile phone is immersed in development among predicament. GfK of market survey firm thinks, chinese market has entered bonus vacuum period.
Want the market to science and technology, already the general character choice of predominate brand
In bonus vacuum period, matthew effect is more and more apparent. This year 2 quarters, OPPO, Vivo, honorable, millet, China for 5 old home made products card market share is total close already 80% , this lets evil spirit a group of things with common features, hammer, resurgence, associate the development space that waits for a brand is compressed considerably. The development that analyses 4 enterprises, 5 old brands is politic, want the market to make general character choice to science and technology.
China for 10 years research and development throws 394 billion yuan, investment of research and development occupied battalion to receive specific gravity to amount to to 14.9% 2017, be being thrown with great quantity continuously is China the foundation that precedes to be with honorable mobile phone on innovation of science and technology. This year April on plenary meeting of analyst of Hua Weiquan ball, china for spell president Xu Zhijun expresses, "Did not come 10 years, china to can keep will annual sales revenue 15% the left and right sides is used at investment of research and development, supportive China is the strategy that develops with innovation drive future. Supportive China is the strategy that develops with innovation drive future..
With sale and channel be good at by wide for witting OPPO and Vivo, begin technical distribution two this years, and the millet of the build up on the line also has similar action. Arrive from really comprehensive screen artificial intelligence, arrive from the dactylogram below screen 3D structure is smooth, roll out ceaselessly to honorable mobile phone again " fearsome technology " , mainstream brand increases devoted strength in domain of science and technology in the choice, for oneself development increases the ply of details.
Change a space with science and technology: Fearsome technology brings honorable mobile phone the enlightenment of the industry
Compare at other a few brands, performance of honorable mobile phone is very excellent. On honorable Note10 news briefing, honorable president Zhao Ming expresses, honor is mixed in sales volume of domain of Internet mobile phone first half of the year this year sale all is ranked the first, obtain capital east champion of champion of sales volume of odd-numbered days of category of 618 mobile phones, accumulative total sales volume, and be in this year in June on Chinese whole market, sales volume portion enters TOP3 first.
Analyse its backside reason, exploration of honorable mobile phone gave a methodology that digs increment space in high competition market, bring poor dissimilation advantage and more share with innovation of science and technology namely.
All the time since, install eminent mobile phone to go up to have certain difference with malic mobile phone in coordination in soft hardware, the pain spot of function of GPU, CPU and power comsumption all the time since do not have the settlement with brand can very good business. Honorable mobile phone rolled out fearsome technical GPU Turbo, let a graph handle efficiency to promote 60% , while, power comsumption is reduced 30% , broke function and function to be optimized at the same time hard " trade law " . After close therewith, on Note10 news briefing, honorable mobile phone rolled out the THE NINE liquid cooling that solves calorific problem to come loose again black science and technology of heat and double Turbo, successive fearsome technology brings an industry to shake, "Science and technology is very fearsome year " become pronoun of honorable technology brand.
From the turbine pressure boost of car of follow the lead of, go to Daya Bay of follow the lead of of nuclear report medicinal powder hot technology, the science and technology of honorable mobile phone innovates, do not take common route. And Beijing Dong Shangrong boasts Play is as high as 99% reputably, fearsome technology brings honorable brand to spend as double as portion promotion, proved to this is can break out of an encirclement is coessential change, the efficient way that wins increment space in the market that put an amount.
Innovation of science and technology is becoming the new variable that homebred mobile phone rises abruptly
The homebred mobile phone that a few bonus let be core with Chinese market took global TOP10 a group of people of same interest, the most typical case is millet. 2017, millet popularizes bonus by right of the smartphone that waits for developing country market in India, acquire market share quickly. Make the whole world for a time the 4th brand.
However, blast tuyere often is not in, major while is common relatively exasperate perhaps competition environment, rely on bonus to be able to obtain short-term to grow only, with science and technology innovation comes true to rise abruptly truly for fundamental ability.
Since this year, honorable mobile phone is faced abroad more than 70 country marchs in the round, overseas first half of the year market rises extent to be as high as 150% ; And China make the whole world to just surmount an apple in last quarters the 2nd brand. What accompany to it is, rank first SamSung glides compared to the same period 10.4% , malic increase rate only 0.7% , and China be compared to the same period increase rate is as high as 40.9% , still have very large growth space and potential energy.
SamSung and apple become a tycoon, rely on the investment on the fundamental technology such as chip, operating system, rely on the abidance on the product to innovate, however this kind of relative dominant position is in progressively and cut. China for technology of same position base, regard Internet mobile phone as the honorable mobile phone of the brand, in understand thoroughly consumer demand and pain spot respect more get the better of one prepare, china for + honorable type science and technology innovates, serving as the surveyor's pole of homebred mobile phone, rise abruptly quickly inside global limits.
