Borrow situation be like dozen too extremely?
Before still remembering 3 years, han Dou garment is abandoned change former days " Love And Peace " figure, in the government small letter was released " rip force " placard, wait for spearhead famous dress brand to actor garment library, H&M, Zara directly, library of garment making actor " young actor mulberry " , Zara is " Za male " .
This let small honey remember 19 centuries that thought of 90 time is illuminative debate, when those although be standpatter,held windward. But from billow forward historical wheel looks, the history is to change after all the world of reform.
Han Dou garment is abandoned held water 2008, in the report of 2015, we already saw such content: Han Dou garment is abandoned with developing 30 thousand product every year, the history that exceeded Zara develops a record, make the whole world the first.
Several years short time, han Dou garment abandons the height that walked along traditional brand to need ten years to just can arrive.
Do poineering work continuously (failure) person Korea encounters Bai Le
Scene backside has unbeknown miserable.
One's early years, han Dou garment abandons father Zhao to greet light to ever also dropped hole on the road that do poineering work countless.
Found before Han Dou garment is abandoned, zhao Yingguang parts to had put in order in of the easy interesting net, net that clean out treasure things of baby of cosmetic, mother, automobile articles for use. The B2C official net that still has made independence later, had done net inn to add hypostatic store " whole trench " mode.
Where is result? Grew. Why? He also wants not to understand.
Till 2007, an accidental opportunity, zhao Yingguang is gone to by friend belt on Korea YSP net dress sale company looks around.
Tremendous studio, the 10 thousand storehouse of smooth rice, sales promotion season everyday the order of 30 thousand, zhao Yingguang resembles entering the Alice of elfland, and produced extremely strong curiosity to this pupil meaning.
He what await in those days, had not heard of Zara already, what to know to cry " quick style " . Below the friend's recommend, president Zhu Chunxie gave him 3 do poineering work " bright and beautiful bursa " :
The first, the thing sells on the net, the brand that makes oneself just has an opportunity more;
The 2nd, must do female outfit, this can be the category with electric business the hottest within;
The 3rd, should accomplish design only much, newer price of fast, sex is compared tall, can succeed certainly.
2008, the bosom was putting the Zhao Yingguang of these 3 poineering equipment to establish Han Dou garment to abandon, open upgrades ceaselessly in the zoology that clean out treasure dozen of strange day.
The first year, han Dou garment abandons sale 1.3 million; 2010, sale 87 million yuan; 2014, sale is broken through 1.5 billion; 2012 to 2017, total champion of sales volume of accumulative total of day cat female outfit...
Exceeded Zara with mode of 3 people group
The master gets an introduction, cultivate oneself according to a religious doctrine relies on an individual.
If say Korea that friend is sturdy Zhao Yingguang walks up correctly clean out treasure this road, what that admiral encounters is flexuous, it is him Zhao Yingguang became its rub one's palm along smooth out with the fingers to lead to " Internet quick style the first brand " green passageway.
"A kind of education cries let go " , this is a paragraph of word that he appreciates most. Then, han Dou garment abandons in-house mode to evolve gradually for " 3 people group is made " , this also is Zhao Yingguang lets go let a group go the original intention of wrestle.
300 or so share in Han Dou mode go to a center turning a group, in-house all communal platforms will serve around these groups.
Every group is comprised by 3 people, have a stylist, have the promotion of page of a responsible product, still having is commissioner of kinds or types of goods, market research and development, sale, purchase for an organic whole.
Anthology measures of how many what design, color, sell how many fund, how should popularize wait content a moment, do by these 3 people calm, all rights that are equivalent to employer of company of a clothing.
Come so, the dress sells well, the contribution with respect to this group, do be bungled? That still is their 3 the individual's responsibility. Authority duty is clear, employee does not have lazy reason, big company disease also got effecting a radical cure.
In this " 3 people go " in running a system, zhao Yingguang still was done interesting outspread. "3 people go " be not " iron triangle " , can peace talks love is same, free choice " lone " , or " new love " , rather he " lone " form a group.
Overmatch photograph is sucked, the group of powerful powerful combination is not scarce, the outstanding achievement that recombines the powerful group group under to continue to abandon Han Dou garment is pushed to without the peak that stops, can obtain special fund of Han Dou even, go founding new brand;
Han Dou garment abandons banner inferior card
And the group leader of the leader of a sports team with those outstanding achievement outstanding not very, precipitate to have the old stuff of stable state of mind for a batch, the effect of primary school teacher was produced when training recruit.
These hundreds " competitive factor " , filling ceaselessly neat Han Dou is short board while, the product that develops every year amounts to 30 thousand, it is the historical development record that surpassed Zara more, and this number still increases in high speed.
Layout of big vermicelli made from bean starch always nurture " young "
It is 10 years ago " the group is made " , after 10 years, han Dou garment abandons " mode of vermicelli made from bean starch " the sample that still can make entire industry consult.
"Han Dou garment is abandoned still use what to ask to star, with respect to number of their that vermicelli made from bean starch, compare quickly graceful plunge into, Quan Zhixian adds up much still... "
Double last year 11 hind, the old media person that business of cable of some responsible report encircles faces each battlefield report, once spoke so. When those, han Dou garment abandons total sales of pair of 11 each platform to soare compared to the same period 40% .
Of course, the 60 million vermicelli made from bean starch in accumulative total of completely gregarious platform counts this and Han Dou not to have nothing to do is. According to tasting result of pop chart of the can newest shop that encircle pink to show only 2018, han Dou's vermicelli made from bean starch enumerates an advantage, already banner the 2nd one times superabundant.
The arms of the Han Dou running water that iron hits.
According to Zhao Yingguang's view, han Dou garment is abandoned be born at Jinan, the dress resource photograph that liberals with Guangzhou is compared, it more resembling is grow in desert the tree that rise.
Huge vermicelli made from bean starch, the root that lets Han Dou is able to plunge into greatly in desert, plunge into firmly.
Is then Han Dou how do? Study small Bowei believes Shuang Wei which more effective, study Wu Yifan Yang Mi whose capability that take money is strong, it is Mi is cheated change rate is some higher still be Li Bei card... this is the topic that department of market of Han Dou brand has not escaped.
Besides, cooperate with young KOL, facilitating Han Dou to this KOL transition, it is the base that Han Dou captures young customer.
According to relevant media coverage, only 2017, han Dou resembles an ad firm same, made the attempt that be as follows:
Arrest a youth: Station of the B that cross a boundary and tens of UP advocate do 2 dimension news briefing together;
Product strength promotes: The stylist that the autograph enters week of new York fashionable dress about 17 times -- " Asian fashionable king " Cui Fanxi;
Vogue spends upgrade: The sweet Nai of TOP50 of rank of the world below the autograph Soojoopark exceeding a standard;
Recreation changes: Sign Yaogulina to plunge into regard a brand as presiding and good-looking official.
Final, the Han Dou that tries hard luckier more came true greatly circle pink: Double small vermicelli made from bean starch defeats the government 1 million, push send an article true read average 40 thousand + , have 100 million class relevant topic tens of, small clean out vermicelli made from bean starch 16.85 million, lid building is interactive history the first, direct seeding watchs number and sale to change also is level of entire network tip...
Below development route, those who hit is not his face
Keeping fast on the line confluence is quickened below the line on growth, line, had become our country to consume a domain one large new window.
And once promise does not march absolutely the garment abandons the Han Dou below the line, also be at the beginning of this year May, together day of day cat happy get-together opened the first in Hangzhou " the line leaves hypostatic store " , broke at the outset that is affirmatory.
Such act has a place it seems that it seems that " make a face " .
But Zhao Yingguang thinks, this dozen is not his face, however certain holding traditional channel thinking in the arms, the problem did not make clear Hunan is sung blindly decline the face of the person of quick style.
The person of thinking of channel of tradition of defend to the last, as get enmeshed in a web of one's own spinning.
Return 2008, if because feel to clean out treasure to inn spreads out as placing roadside and stop to do poineering work,the Zhao at that time receives light, perhaps had been in 9 years net inn is entered gradually " the mainstream " the ability below the circumstance begins to do poineering work, that is done not have present " Han Dou garment is abandoned " .
"3 people group " " mode of vermicelli made from bean starch " it is management, management can be the development of the enterprise to bring little light in successive, but besides management?
Small honey thinks, in process of our battalion of knack of doing business, actually the skill that having a lot of can master, and sale is having more management strategy more, among them, "Borrow situation " can be a very important step.
In shadowboxing of no less than, one idiomatic way cries " 39 batches of hoisting jack " , do not get the better of a person with clumsy force, with Rou Kegang, avoid the enemy's main forces and strike the weak point.
The garment abandons Zhao Yingguang's Han Dou, from clean out cat of treasure, day, to video, direct seeding, arrive again the new retail, small Shang Xiaocheng believing report nowadays foreword, can say to fly on blast tuyere all the time; Blow in wind even before, he had smelled wind direction.
The article reprints * to display republican oneself (Chenliegonghe) , content represents author point of view only
