Latter, the speech nothing is more... than that circulates in course of study of moral of quick pass the time in a leisurely way " earn price difference without middleman " , especially Internet is new retail advent is to let this word make newest advertisement sign more. This also is very big to the concussion of agency, make the time of agency harder and harder. But, is somebody true accomplish do not earn price difference?
Middleman earns price difference long-standing, agency carries acting product, cent sells terminal channel, with will get profit. Should operate only proper, this is a many winning aspect, however as new retail arisen, price difference was on where the wind and the waves are highest, get consumer dispute fully. And what is the price difference that means correct look upon price difference to need to know dealer above all?
What did the price difference of agency include?
The price difference of agency is the discretion of price not just, included the service of a lot of respects however.
1, the risk that agency assumes: The risk that agency assumes when acting product also is not small. As the development of the times, the consumptive idea of consumer also transforms gradually consume for diversity, what this also causes the market to go up to appear every year is new taste without number. In these products, what product makes money, what product sales volume is good, what product quality is advanced need agency to investigate, understanding, assume. If give terminal these, does that terminal still have time to do other?
2, control money, the risk of tick: No matter be busy season,still be off-season, manufacturer can control money, and the great majority when terminal engaging the load is tick, the capital of agency is for the most part over the product, these risks also are very big.
3, all sorts of services, all sorts of support: Agency spreads goods to arrive after terminal, worrying about all the time sales volume problem, not only such, agency to increase sales volume, can do a series of sales promotion activity, provide all sorts of services such as powerful after service support to terminal. Unlike a few manufacturer, after controlling money, do swing palmar ark, give agency the risk.
If do not have price difference really, so also left the price only, did not have a service. Even if this, a few platform was accomplished truly in the market again do not have price difference?
Earning price difference is a kind of stunt only
Actually, numerous platform puts forward not to earn price difference is a kind of stunt merely, they did not eliminate price difference truly, however a kind of low competes.
These platform are reduced on price, let your feeling did not make money, earn in other side next come back. Everybody knows the truth of the in the long run, they need to raise a flock of people likewise, if unprofitable word, change is doing your your meeting is done? And a few people are attracted by low place, final was to lose product option however, the loss outweights the gain finally. And so called earning price difference without middleman is a stunt only, only you were taken seriously.
Do not earn price difference not only flicker terminal returns flicker manufacturer
Because do not have what middleman earns price difference to come out, make terminal right not only agency distrust, return those who make manufacturer overmuch to have a hand in terminal channel, cause a disorder.
Wanting the premise that product sales volume soars is channel stability. And manufacturer wants overmuch encroach on channel, it is him control channel even, do not do before, now as Internet gain ground, manufacturer thinks up a hand again. But appeared a series of the problem is inextricability, caused channel disorder finally, price system is disorder, occurrence sales volume does not increase the result that falls instead.
Although see clear fact, but the day of agency is uneasy however
What contact as manufacturer and terminal is much, those who be in an unfavorable situation is much, also be gradually discovering middleman does not earn price difference is impossible, see all fact clear, but the negative effect that causes to agency is removed very hard.
Whats did not do agency to make money this kind of concept is in terminal client that already solidify, this makes terminal right of agency defy bigger and bigger, the trade that also allows agency is worse and worse to do. The discovery with helpless agency, guest affection, channel, the product is not him, when colliding with Internet, very easy was beaten. So, agency is in when facing this crisis branch road, how should be done?
1, raise core to change a service
No matter be terminal or consumer,pay attention to a service more, so agency wants to grab a market, want to admire the service system that makes oneself above all. Want body to reveal store, deserve to send, carry out hind, display, the value of all sorts of services such as sales promotion, and make become core to change a service, such ability attract terminal quite.
2, platform turns operation
As Internet gain ground, platform is changed for a kind of trend. Agency should the channel according to oneself, the setting becomes a site, and join becomes platform. Gravity makes terminal, make sample terminal. The demand that differs according to consumer next, provide different service, satisfy the requirement with different consumer, such ability attract customer quite, realize the rise of sales volume.
3, unlock pattern, innovation competition ability
Present market period is not adherence any more a mu of 3 timeses that distribute land, however a period that initiates enterprising. Agency should change his adherence mind, unlock oneself pattern, form new competition ability through innovating, such ability are complied with quite on market trend, ability maintains triumphal stance in intense competition quite, hold new market thereby.
Of agency because,falling into disuse is not " earn price difference without middleman " , however agency is invariable, derail with the times gradually, be abandoned finally by the times. Agency should dare to change, dare to change, form new competition ability in order to innovate, product strength, such ability gain the success that he mean quite.
