Recently, baidu is popularized by CCTV exposure occurrence medical treatment incident, according to sina science and technology, CCTV press says, many patients that demand medical service in Shanghai are mirrorred to media, oneself are searched through Baidu " Shanghai Fudan University is accessary hospital " , front row ranks in searching a result " answer large hospital " undertake seeing a doctor, after spending big price to see a doctor, disease does not have get better however, go again after further consultation with a doctor of 3 armour hospital, gotten diagnostic result and " answer large hospital " be widely divergent.
Be aimed at this matter, on September 9 before dawn, baidu respect issues statement, weigh out the account that shows this misdirect issue to depend on, the abbreviation presence of accessary hospital is constant semantic and similar sex related the hospital name of Shanghai answer large hospital and Shanghai Fudan University, misdirect choice of go to a doctor.
Before this, baidu respect protects a respect to ever released a message to say in the light of public hospital, up to on July 25, baidu is right public hospital name (contain abbreviation) brand protection gross achieves 55369, in the past inside 20 days add 25117 newly, the public hospital name that will not search these sufferring protect (contain abbreviation) , will preferential indication official net, and do not appear commercial advertisement.
It is below Baidu government issued statement on September 9 textual:
About " Shanghai answer large hospital is popularized " the specification of incident
Report in the light of CCTV " Shanghai answer large hospital " promotion be related, we are special be as follows to the user of care this matter and media specification:
1, check through the platoon, appear this the reason of misdirect problem depends on, the abbreviation presence of accessary hospital is constant semantic and similar sex related the hospital name of Shanghai answer large hospital and Shanghai Fudan University, misdirect choice of go to a doctor. To this, we express regret greatly.
2, before this, baidu is in the project of protection of public hospital brand that pushs continuously, already right accessary hospital undertook the result is protected searching related Shanghai Fudan University, involve relevant search keyword to amount to 1200 many. If the user is being searched " hospital of Shanghai red house " , " answer dawn is accessary " when, will preferential indicate net of relevant hospital official, and do not appear commercial advertisement. Be aimed at this problem, we expanded the brand protects keyword library once more, and will with industrial and commercial wait for director branch to cooperate with follow-up processing is politic.
3, the protection of net of search result official that Baidu boosts research organization of public hospital, authoritative medical treatment in firm ground all the time. End at present, the search result first place that Baidu completed research organization of public to 21 thousand hospital, authoritative medical treatment shows protection, involve search keyword 57639. But besides the official name in hospital of countrywide each district and orgnaization, the netizen also can be used more " abbreviation " , " common says " and " another namer " undertake retrieval, although Baidu already will among them major high frequency retrieval word set is protective word, but the example that still exists to was not collected. We also hope the society is participated in jointly, weigh the public hospital abbreviation that the habit uses authority, common to with another namer feedback gives us, help us be perfected ceaselessly.
4, Baidu already rolled out independent App " simple search " , there are any advertisements in result of affirmatory search, welcome everybody to download is used and supervise feedback.
