2011, sciuroid old father is sent in the net that send era post " the chance with electric last trade, the beginning that also is electric business die out " , allude among them " electronic business affairs is in China today, be pregnant with the opportunity that electric commodity card and electric business company grow, also be Chinese Internet outside afterwards portal, platform and existing mobile Internet, the development of electric commodity card in Chinese be pregnant with opportunity, and this opportunity is the longest have 5 years of time only " . Today, this went 5 years, sciuroid old father says, "3 squirrels serve as ' electric business ' had drawn full stop, but if place in digital economy new circuit, we just just begin " .
If why 3 squirrels build Internet brand on the line, how to move toward Internet brand the line to fall from the line again, old father of the senior squirrel that send friend a few attended meeting of the net that send era a few days ago, undertake to this task analysis and elaborate. Learn together!
Leave a line from the line: The generation of new drive is sure the meeting is ecbolic new brand
2011 6 years ago, major person looks " electric business " or " sell goods " , be just like people studies today " small letter zoology " consider as " tool " . But the generation of new drive, sure meeting is ecbolic new brand, this is extend ancient the rule that changes hard. So 6 years ago, the mission of the line on 3 squirrels is not to taking traditional brand to move toward a line to go up, use however " electric business grows the rest 5 years opportunity " found a new brand. The method has 8 words only: "Reduce excessive price, build in order to sell article " .
"Reduce excessive price " : 3 squirrels cut Internet brand 2012, with the oldest brand inside the industry the sale is in 20 to 3 billion, use " electric business is efficiency highest retail " , 3 squirrels are being used is cheaper than the product below the line the gate of field of reopen after a cessation of business of acme price prize of 70% , make an user more recipient and enjoy 3 squirrels product.
"Build in order to sell article " : In selling a process, low built consumer the preliminary acknowledge to the brand, but 3 squirrels let what the user remembers is not low, lever face, those who show is " amused, interesting, user experiences beautiful " lining. On this road, 3 squirrels went 5 years.
Fall to the line from the line: Compose builds comprehensive supply catenary efficiency, create user appreciable product and experience
When current season thinks as follows to move toward a line to fall, we saw the opportunity of an overall efficiency. The method also has 8 words only: "Innovation drive, build a brand in order to taste " .
"Overall efficiency " just not be the same as a paragraph coessential with valence, however the whole industry, overall improvement that supplies catenary efficiency. Did not come 5 years, "Innovate " the core law that can be sciuroid development, in the meantime, "Build a brand in order to taste " it is the product built-in user experiences, build more powerful intelligence brand. Compose builds comprehensive supply catenary efficiency, create user appreciable product and experience.
The first, product innovation efficiency: Good product may not can talk, good sale just can invite good product conversation
All content sale must return to be nodded at all, whether to have content property. For instance of the line on 3 squirrels not long ago giant snacks, a month holds the line on company very one of sale, its " explode " do not depend on product itself, however it had an insight into the processing that concerns between person and person. Research and development is the thinking below sale guidance, be recombine a variety of element, stress distinguishing feature, let consumer like. Research and development cannot be the product research and development comes out to tell sale how personnel sells, it is the resource of person conformity research and development that needs to have sale thinking, make can the commodity that oneself can talk truly.
The 2nd, stereo channel efficiency: Without dedicated channel, have the need of dedicated host only
Current, 3 squirrels are online fall to be being done, one of, be 200 square cast feed inn, the experience that the contribution of this inn depends on satisfying sale foundation to fall and interactive. It is sciuroid alliance small shop secondly, it is not to join in inn, but understandable be is to satisfy what the youth does poineering work " join in inn " . Blame " join in " the reason depends on too standardization, standardizing the greatest difficulty is to cannot implement exponential change, but " allied " can.
Above all, "Allied " the confluence that what 2 words point to is individual IP and sciuroid IP, the brand pays attention to the crossing-over of character and character; Next, "Allied " the alliance that is member and member; Finally, it is the alliance that is based on an operation that digitlizes a system and operation. September 8, 4 alliance small shop will be formal practice (on September 1 at practice of Shandong Zi rich) . The whole nation does not close join in cost, we make clear a regulation, reject to did the person that join in to participate in in the past, we hope is in letting a youth participate in its, realize poineering dream.
The line leaves the narrate in detail of channel, core is to should satisfy a customer the efficiency to product requirement, and be the same as a paragraph with what agree on the line truly coessential with valence.
The 3rd, flexible efficiency of kinds or types of goods: From " the money that leaves the line is moved to the line " to " move on-line money to the line to fall " have essential difference
The function that past Internet bears the weight of is the money that leaves the line move to the line to sell, produce new change now: Be based on have an insight into the sheet of research and development of market demand is tasted.
Any companies grow to must return product innovation force and the germ that the user experiences ability to come up continuously. Current, what 3 squirrels execute is the mode of research and development of unifinication sale thinking. We established hypostatic industry academy respectively in Nanjing and lake of overgrown with weeds, exceed resource of research and development of many 20 college jointly, reach 500 many partners, exceed the personnel of research and development of 1000 people. However, our core ability does not depend on him can making how many research and development, and depend on can having an insight into market demand makes research and development, innovate ceaselessly.
The 4th, sheet tastes sale efficiency: Every product is content
Was in in the past traditional industry, the product spreads the cost to the market great, commodity of a lot of research and development is taken by the throat to be in the cradle when had not appeared on the market, but different today, OK and rapid whole nation changes support Internet today. We think substantial product itself is sale today, be in so squirrel, an any products that after we ask, every get on a line want more delicate, every product is content, do not go after much, seek fine however.
The 5th, industrial confluence efficiency: From Jia Yi collaboration advances innovation to industrial community.
Right community pattern, it is bilateral can each takes what he needs, can sufficient will have an insight into ability and the supply that precipitated a few years in the past catenary ability undertakes combinative. Offerred this to call Jiayi both sides in the past, existence rich play chess concerns.
Today our expectation and supply catenary to form new cooperative pattern, become real community: It is research and development is shared, the brand is shared, channel is shared, the interest is divided in all, have such everybody only ability is dedicated innovation. The core of the enterprise still is product, experience. Any experiences that cannot promote a product, tool, do not have value in the squirrel.
This is the summary that 3 squirrels go 6 years, we do not think we are done very well, all chance and the great effort that follow oneself rear are relative, but not be definitive impact, it also is representing the extra dividend of backside. The target of 3 squirrels is very specific, after we hope 5 years, 3 squirrels can be qualified a word says in China, "We are the companies with the strongest capability of innovation of whole food industry " , although be in very difficult today, but " not hard work is not done, the thing that does not innovate is not done, do not have resultful thing to be not done, the person that did not work need not " it is a squirrel holding to today and forever importunate " 4 do not work view " , we are certain be like this only, ability can base oneself upon, ability can bring more amused, interesting, reliable product for consumer.
