Interesting head: Does the next go all out great?

Interesting head should appear on the market, beijing east subscribe

Because of well-known reason, these days, most company nothing is more... than of fire " Beijing east " . Always with " Beijing east " the news of relevant, inevitable meeting obtains taller attention to spend.

This not, because obtained capital east subscribe, and still prepare to appear on the market, interesting head the topic that becomes heat to discuss for a short while.

On September 5, interesting head of platform of mobile content polymerization trade to American negotiable securities committee (SEC) handed over the book of raise capital by floating shares after updating.

Book of new raise capital by floating shares showed interesting head of IPO most core data:

1, the company predicts to issue 16 million ADS in American IPO, issue valence 7.00-9.00 dollar / ADS.

2, this 16 million ADS is equal to A of 4 million this company about kind common stock.

3, predict to hanged out his shingle in Nasidake on September 14 trade, the stock trades code is " QTT " .

Interesting head book of raise capital by floating shares still shows, the company was obtained come from Beijing east group the subscribe intent of 40 million dollar.

As a news kind APP, although of content " careless root colour " grumous, but interesting head cast those representing capital and IPO bear selling a group is extremely luxurious however:

Investment just included Tecent, red dot to achieve cast, Chinese culture, make capital.

Bear sell a group to have international of testimony of silver-colored group of heart volition bank, luck, court (international of the negotiable securities that enrol business) .

If according to 9 dollars highest issue valence computation, interesting head collect of this IPO general capital of 144 million dollar.

Interesting head, go all out like unlike great?

144 million dollar, although the capital of collect is not much, but can appear on the market, to interesting head a such Internet companies that establish two years only, it is the result that exceeded majority person of the same trade already.

Such " like the rocket " appear on the market speed, it is interesting rear an increase sharply of an user quantity.

Book of raise capital by floating shares shows, up to July 2018, interesting head installation amount of APP accumulative total is as high as 154 million, lunar vivid user is 48.8 million, in content polymerization the domain is next to today's top headlines.

Battalion controls an aspect, up to on June 30, 2018, interesting head the battalion of half an year receives the forehead to amount to 717.8 million yuan of RMBs (add up to 108.5 million dollar) , exceed 2017 annual data, growth momentum is apparent.

Often use what the mobile phone watchs news to know, the news of current and mobile end kind APP has end of client of today's top headlines, Tecent every day end of client of news of wall bulletin, Netease is waited a moment.

It seems that these back are big the news of the company kind APP had controlled major relevant flow, but interesting head be in however weak point rise abruptly quickly inside two years, be next to today's top headlines, the nature that lean is not a proof hard firm, however " asymmetrical type makes a way " .

Open interesting head after APP, what " eat of job of equestrian cloud staff " , " Dilireba " , " feline Mi " news, held the much of screen.

Read these articles, do not need to change what mind, it is completely in beguiling recreation.

This kind of article does not suit life rhythm to exceed white-collar of fast city of a gleam of to read apparently, the working rhythm that their main group is 34 lines city, country life rhythm is slow, slow, have the person of big time.

These a few years, go all out great in a new force suddenly rises of electric business circles, those who lean is exceed low commodity to give priority to with the price dozen, in 345 lines city fast have a ride on a horse encircles the ground, the favour of low income group in obtaining.

"Other people is not certain beautiful, but value is fair cheap " go all out great, captured broad in the psychology of low income masses, scored a success.

Interesting head likewise such, the fixed position of its oneself sinks namely " 345 lines city " information reads APP, it very resembling is mobile read a bound " go all out great " .

Going all out great, you can be enjoyed " spell sheet more favourable " ; In interesting head, you also can the edge sees article edge make money.

Interesting head get an user, those who lean is " receive sentence " the drive of mode -- old reader serves as a master, share on gregarious platform invite a code, the reader with new area (namely prentice) join.

Every receive the master worker prentice, can win 8 yuan of award, and still can win additional award from inside prentice task.

This kind pulls poll to give the pattern of money, for the user of time of many to having leisure, have appeal extremely, those who close is prentice more, the money that earn is more, where is what is there against it?

Current, interesting head " Shi Tubang " the user of head of a list of names posted up, receive apprentice to already exceeded 40 thousand person, accumulative total income exceeds 80 thousand RMB. Receive apprentice to be able to let interesting head not only receive fast transmission, return the vivid jerk that can maintain an user.

The mode of cash drive, not only " receive sentence " , interesting head the money that still has oneself " gold coin " .

No matter the user is to register, accept apprentice, register one's attendance at a meeting or at an office, read, article of transmit, comment, can obtain " gold coin " award, and gold coin achieves certain amount to be able to convert adult civilian money again.

In " receive sentence " and " gold coin " below the stimulation of the mechanism, those pairs earn the user that penny is very happy with it, it is interesting head the main force of swift and violent growth of APP installation amount.

These petty favours, although elite people do not look, but the user that be interested in this and is very happy with it is to catch a big however, wealthy after all person is minority.

This kind of distinctive trade pattern, made interesting head rise abruptly quickly, but if serve as interesting head " moat " , this river may not is bit narrower, after all but rate of follow the lead of is too high.

Advertisement has a risk, accept the order want discretion

In advertisement respect, interesting head also have a few problems.

Book of raise capital by floating shares shows, up to on June 30, 2018, interesting head battalion closes to already achieved 720 million yuan of RMBs (add up to 108.5 million dollar about) , among them advertisement income is 669 million yuan, occupy total battalion to accept scale 93.2 ％ .

Majority income relies on advertisement, interesting head profit pattern is honest too onefold.

And, interesting head advertisement also is put in the risk, the author is in Baidu search " interesting head medical treatment advertisement " keyword, search arrives such a information.

One the name is small the person that prop up released an information on June 9: Road of small gain, road, quick worker, today's top headlines cannot put cure beauty on trade advertisement, but interesting head can.

Additional, according to the report of interfacial news, the adcraft Zhuang Mingyuan that comes from Guangzhou has said a paragraph of such words:

The lunar income before interesting head entry has been in 6000-7000 between 10 thousand RMBs. Interesting last year in April head had begun to commercialize, present open an account valence is 5600 yuan, among them 5000 expend for advertisement, 600 it is service fee.

Did not see him collect fee of so tall service, the person that open an account is particularly much still. Quantity step is bigger have: Blain of dispel spot, dispel, cosmetic, reduce weight these. Such a few clients are basic the hit is controlled in 8 ％ , click cost just 0.2 yuan.

Zhuang Mingyuan still says: "Hospital of a of Shandong male division, in us this sent ad, 15 much click effectively, next changing calculated from the back, a talent 40. A talent 40..

Reduce weight, male division hospital, this kind of advertisement a lot of TV stations, newspaper dare be not received from media even, because this is false advertising heavy disaster area, accept risk of this kind of advertisement very big.

But interesting head still be in however rely on these advertisement to make money.

Once appear interesting head of edition " Wei Zexi incident " , that interest head be about to make the target of public criticism of public opinion cannon.

Of course, the author also does not hope to appear this kind of tragic event, because be opposite who is bad.

Interesting head appear to why receiving advertisement to go up " one hungry is not choosy about his food " , oneself deficit perhaps is one big reason.

Book of raise capital by floating shares shows, interesting head net 2016 loss 10.9 million yuan, net 2017 loss 94.8 million yuan; Arrived before 2018 6 months, expand into of quickness of net loss caustic 514.4 million yuan.

Superintendency risk must be prevented

Interesting head face a risk on advertisement not only, superintend in policy on, risk of very easy also lay a finger on.

Rose on June 1, 2017, " Internet news news serves licence " the system begins to carry out, new media of network direct seeding is brought into inside superintendency limits. Superintendency branch also asks relevant unit wants to obtain " Internet news news serves licence " .

Had obtained this license news of a bit information, Netease at present, but did not obtain before interesting head entry batch.

This kind of risk, interesting head also must announce in book of raise capital by floating shares come out: Once be commanded to stop to provide news service, the business of the company, management result and financial standing may get great with adverse effect.

Besides lack network news license, interesting head also do not have " licence of program of seeing and hearing of transmission of website sth resembling a net " . According to concerned regulation, every is engaged in network seeing and hearing running the Internet company of the service, ought to obtain wide report total bureau to issue " licence of program of seeing and hearing of transmission of website sth resembling a net " , will comprise illegal operation otherwise.

Instantly, interesting head although be in,buy platform of content of video of a sound, but still did not obtain formally " licence of program of seeing and hearing of transmission of website sth resembling a net " .

But fall in this kind of circumstance, interesting head APP still is offerring nearsightedness frequency to serve to the user. Once superintend a branch relatively rise to come really, interesting head the risk that face can not allow small gaze.

Regard news as information kind APP, providing high grade content for a long time just is the weapon that obtains an user to favor for a long time, interesting head go up of preserve one's health, of the Eight Diagrams, nonnutritively the thing is too much, won't have an user naturally agglutinant, in compatriots " acknowledge upgrades " below the trend, so do certainly will to compare cannot long.

The medical service that dare not receive others is beautiful kind of advertisement, deficit expands continuously, superintendency risk is placed in mesa, interesting head is the road that appear on the market can be full of bramble still plain sailing?

Interesting head it is after all after appearing on the market directly, rise ceaselessly alone horny animal, the bubble that just still finished city to drop ceaselessly? Time can give out of the answer.

The article comes from investment home network