In recent years, send more as society of our country network develop, network public relations also became flourishingly industry, fed a batch " 100 thousand add " keep a hand. Everything wants to attract eyeball, turn round what heaven and earth needs public relations to intervene: Star needs public relations to attract eyeball, idle fund needs public relations to acclaim a concept, the person need public relations that has a trouble comes wash is blameless. Besides common sale method, network public relations also from " information battle " , " psywar " in derive direct, "False news " , " plot is talked " , " graft one twig on another " those who became strike of revulsive public opinion " gray method " . Strange is, in network opinion on public affairs more the western society that the mouth does not have block, this kind " black public relations " the fresh troops that is not public relations bound however, this kind of unusual appearance makes a person thoughtful.
The thing of small tricks of western distinguished personages also was done many. Since 2017, countless Hollywood star was in what gregarious media starts to turn over a gender to annoy motion in. The scandal time that many star place involve is ages ago, a few even but before date from comes 20 years, find evidence already hard nowadays. However, dare to start public opinion bring shame on without star " accuser " , most star chose cordial apology, reform. Western distinguished personages dare not employ " black public relations " basically stem from the following reason:
One of, lying the ideal development popular feeling that is equal to collapse at sincere letter. Regard devil Satan as in christian " lying father " , be in demiurgic person most the rank in the thing that abhor the 2nd. Sense of this kind of religion makes fabulist is bearing extremely high morality cost. Lying can be by cent " lie for oneself " and " lie for other " , former cannot be accepted more. If intended and screwy fact is his wrong plead,be by western society most disgustful behavior. "Incident of Lai Wen Siji " the typical case that is this kind of practice, clinton's privacy is profligate unapt serve adjudgement banquet its, but he is lying in outgiving however enough lets impeach of United States Congress this " history on achievements in one's official career is the most brilliant " president. Below pressure of this kind of society, public character dare not take a risk to lie avowedly, even if also can use fact of silent or alternative allegation only for him plead. The enterprise dare not take his commercial credit risk especially.
Secondly, with build a holiday to wash face massive legislation risk easily in vain. No matter be returned to the enterprise,be public character oneself, "Black public relations " can face jural risk. To the enterprise, once the behavior that make a holiday is disclosed, the enterprise may face the collective suit of partner, because compensation of industry of partner general requirement makes the pecuniary loss that the holiday causes, announce relevant circumstance to wait. The builds false behavior badly to cause superintendency branch possibly even attention on the problem such as exposure of financial, information, american negotiable securities trades committee may expedite board of inquiry to the company accordingly, be in fine of high specified number to retreat city punishment even to the company. When public character accepts commerce to sponsor, sign have moral article, the behavior that make a holiday may bring about a sponsor to raise the requirement such as end an agreement, compensation. The near future, ma Sike of CEO of American tesla company abuses medicaments suspicion to face collective suit because of make peace is being broken to have on the net.
Thirdly, media and civil rights organization are capable " promote justice " . Profit of western media group, appeal to beg multivariate, already promising money dies " the profession keeps a hand " , also have the conscience journalist that regards individual personal integrity as life. Using the means that make a holiday to be washed for oneself is bigger than incident itself scandal in vain, the deep-seated flaw that each reporter and media won't let off this opportunity to disclose public figure easily. In addition, the west is active law place that serves for weak force victim in great quantities and civil rights are organized. "Black public relations " behavior will become these organizations to mention the significant evidence of commonweal lawsuit, dimension authority lawsuit, make accuser holds dominant position of morality and justice on the court, obtain more easily win the lawsuit to be compensated for with a huge sum.
Its 4, sincere letter collapse has implicative effect. Western society will investigate the duty of the party that make a holiday not only, also can enlarge trial of this kind of morality party all interest related sides. For example, meeting boycott produces customer the product of acting character of place of serious scandal star, apply with this pair of enterprises pressure. The politician that once accepted accident company or individual support also can be in for a short while with bounds of its make a clear distinction, place bright stand, in be being broken probably by the sledge of public opinion otherwise.
Below afore-mentioned setting, "Black public relations " the behavior that wash the ground fails extremely easily, and once fail,can cause " murder case " . American media is met every year statistic " public relations traffic accident " case, come from for the most part among them answer at the enterprise impolitic bring about. For example, the violent incident that drive a customer makes boat of beautiful 2017 couplet in recent years number one " public relations is catastrophic " . The reason that beautiful couplet boat lists adduce in outgiving is hit ceaselessly by media face, make incident rapid become gregarious media head thereby. Of spot video announce more boat of couplet inviting the beauty becomes dye-in-the-wood evil person, the victim wins compensation of a huge sum finally, chief allowed to also forfeit accordingly when beautiful couplet boat the opportunity of preferment.
The individual case with another similar property is Hollywood producer haing Wei Wensitan. In October 2017, tens of renown females are in " new York Times " and " new York guest " the sex that the falling-rising tone weighs to suffer Wensitan is annoyed and the gender is encroached. This incident raised American on a grand and spectacular scale " turn over a gender to annoy " motion. As the center of disturbance, wen Sitan is in reject to admit at the beginning, the power and influence that and try uses oneself to be in Hollywood is applied to media pressure ban relevant report. But before more and more evidence, wen Sitan is forced finally to acknowledge a mistake, also sufferred cruel punishment -- the company discharge that is founded by oneself, divorce, as all as the wife honorary position is stripped, by bounds of everybody make a clear distinction. Wen Sitan " hematic lesson " let other and same be faced with " the gender is annoyed " , " the gender is encroached " Hollywood star is low high head, dare not do the means confuse right and wrong of public opinion through holding avowedly. Even if is American president Telangpu, also must abide by American public relations go regular. (civil / scholar of academy of relation of contemporary international of Li Zheng China)
(viewpoint of individual of author of department of above opinion on public affairs, do not represent this network position)
On July 9, hollywood producer breaths out Wei Wensitan (before right 2) because get the charge such as the rape,appear in court again. (Xinhua News Agency / the road is appeared)
