Interest conduces to consumer be what did not come to buy an activity to prepare. If consumer produces interest to some kind of commodity, often can gather concerned information actively, accumulate knowledge, buy an activity to lay next foundations for what did not come. Below a lot of circumstances, the matter that people pursues an activity is interest be caused by, satisfy some kind of interest to become mobile motive force consequently. In buying an activity, customer often also can come by right of interest commodity of choose and buy. If one likes musical person, go likely buying listen, card plays 0K and high sound.
Interest can make consumer shortens decision-making process, make as soon as possible buy a decision and try to carry out. In the process of the commodity that consumer is interested in in him choose and buy, generally speaking the mood is happier, spirit compares concentration, the manner is active and serious, sufficient commodity information already was gathered before together with is bought again, in interest tendentiousness control below, can make very quickly buy decision-making finish buy deed.
Interest can stimulate consumer to repeat to some kind of commodity buy or use for a long time. Once consumer generates lasting interest to some kind of commodity, become a kind of individual preference with respect to development, make him be used fixedly thereby, form reduplicative, long-term buy deed. Can say, interest is the main factor that affects consumer to buy some goods continuously. If somebody already was used to,use black and white toothpaste, had a preference to its, no matter toothpaste product of He Xin comes out, he does not change a habit, always buy black and white toothpaste. To stamp collecting, fishing, plant a flower to wait for the consumer that have fun at, can go often the commodity major market that patronage concerns, can repeat buy the goods that concerns with this interest.
Anyhow, the it is main to buy behavior to having effect of the person that interest offset is expended. Imagine very hard, a consumer to disinclination of some kind of commodity, he often can buy this kind of goods the ground, actively, actively. A person that does not love smoking sees he goes very hard the shop buys cigarette for oneself. Contrary, a very beautiful young woman, you often can see she goes the shop buys design is timely and novel dress or cosmetic. Study the interest of consumer, conduce to a businessman understanding the consumptive psychology of consumer better, master consumer to buy mobile pattern thereby.
