Recently, inn of a chaffy dish rolls out Xuzhou sales promotion activity, 59.9 yuan do " card taking money " can inside 2 months have chaffy dish freely. Result 7 days by " eat broke down " !
Had a deficit 400 thousand do not say, consumer still complains chaffy dish inn " false conduct propaganda " . The businessman wants to catch sales promotion to promotion leaves name and congratulate one time again originally, result fame is to have, but not likely is good name; It is to want to be built to open a branch originally situation, the result has closed even this inn made over!
Do card to have chaffy dish freely, next animated be eaten to break down by activity of this kind of sales promotion -- you may think such management case at first sight businessman " it is cerebral damage " . But, be in this year June, such tragic has been performed.
Do not know Xuzhou the boss of inn of market of rich nation of old chaffy dish of Hou of this Sichuan ask forring is door of not clear Chengdu the experience of chaffy dish inn, or " imitate of purpose " but did self-confidence overdo?
Time before visitting 3 months, the activity of inn of chaffy dish of city of Chengdu bright and beautiful and this " cover a region " it is be exactly the same simply.
Chengdu " door " : 120 yuan handle member card, have chaffy dish freely a month
Xuzhou " Sichuan asks for Hou " : 59.9 yuan handle card taking money, have chaffy dish freely 2 months
Many the mobile strength of inn of Xuzhou chaffy dish is apparently great, no matter be,grow to look from amount driving wedge is free still, show those who give a kind of local tyrant is capricious. Of course, the actual strength of this and businessman and sale purpose cent do not leave.
Chengdu " door " : Practice half an year is much, the business is general, manage for improvement
Xuzhou " Sichuan asks for Hou " : Manage a year many, the business is good, build to open new store situation
The activity is bustling at the beginning, but appeared later a series of problems:
1.Be razziaed by uncle aunt, anyway at a loose end also is at a loose end, be inferior to queueing up to have chaffy dish freely
2.Businessman excess load is recieved, but because the client experiences difference is complained again and again
3.Mobile cost and service Yuan Chao predict, the businessman must make stop ahead of schedule, but bring about the client complains a businessman to violate to relevant section compasses
4.Want to lend this promotion public praise originally, accumulate a client, but things go contrary to one's wishes
5.Doing mobile nature was to do the psychology that yields benefit to prepare, but deficit tens of 10 thousand, door inn still was crossed, honest unexpected, the boss becomes aware the heart fills in very ~
Chengdu " door " : 11 days are eaten to break down, deficit 500 thousand
Xuzhou " Sichuan asks for Hou " : 7 days are eaten to break down, deficit 400 thousand
After the event, the controller of two doors inn expresses, mobile plan is not rigorous, right effect underestimate, in carrying out accuse to be deficient in... the fault that anyhow is him.
If say Chengdu door because of " a kick in one's gallop " and fail to build a mound for want of one final basket of earth-fall short of success for lack of a final effort, so how does Xuzhou Sichuan ask for Hou not to draw next lessons? Even if consult slightly when sales promotion is engineered, much dot thinks over, won't roll out this to plant again " become aggravated " plan.
In carry out, because Hou of Sichuan ask forring adjusts regulation for many times, the time that for instance limitation takes freely every week and date, restrict what every dish tastes to order dishes quantity, result consumer is direct to industrial and commercial, disappear assist inform against a businessman " false conduct propaganda, con consumer " . The boss says, many branches ask its make an explanation, original door inn becomes a pot of porridge-a complete mess with respect to chaos, he is superintending a branch one day to handle even at most 40 many complain.
This inn is Sichuan of chaffy dish brand those who ask for Hou join in inn, 7 days of deficit 400 thousand do not say, because this activity brings about fame of brand of consumer dissatisfaction, influence, door inn still is fined by headquarters 500 thousand, the bonus of door inn controller also is buckled to punish. Finally, the plan that opens new store not only is laid aside, this door inn also has been shut.
See these two case, some bosses can ask: Cannot make insider sale later?
That is unapt. In if you are in lower part law,perhaps be being managed, can consult.
1.The member is consumed but integral
Want to become the member that grandmother home, sea floor scoops up, need not make money, sweep a code to be able to be registered directly. The doorsill is low nevertheless, pass on little also, consumer can win award through integral only or return now.
2.Member consumption can be returned now
The member doorsill of some businessmen is very low, for instance 19 yuan can deal with the member of Xi and roast duck, consume every time return return the amount of 10% .
Still have a businessman two kinds of members have, the family is for instance convenience inn, register can become a member, consume every time but integral, integral exchangeable gift or touch now. The family still has a kind of collect to enjoy calorie of member, door inn can attend to all sorts of consumption are decreased completely or be returned after buying 100 yuan of members to get stuck show an activity.
3. member is consumed but privilege
Xi Bei also rolled out VIP member to get stuck this year, year expend 299 yuan.
Shellfish new bill of fare has two kinds of prices on the west -- cost price and member price. For instance leg of 189 yuan the sheep that bake, VIP member price 179, 3~10 of integral privilege strength yuan. Still have in addition " full 20 send 1 yuan " , " full 100 return certificate of 30 acting gold " , " certificate of gift of 60 yuan of birthday " , " activity of the privilege between the bag " , " close child formula " , " network store privilege " etc.
Although Xi Bei says to many clients upgrade into VIP member, but year of cost of 299 is expensive to still slanting for a lot of clients, what is more,the rather that favourable strength is not great.
No matter be free,still pay cost the member, no matter be integral still is returned,show, insider sale can add a client on certain level agglutinant, promotion consumes frequency second, pay cost the member especially, to promotion answer buy the action of rate more outstanding.
In addition, member paying fee still is helpful for an enterprise accumulating fund quickly, facilitate management have enough to meet need and dimensions dilate.
Although insider sale has a lot of profit, but the bad situation that the businessman still needs cost of careful business accounting, comprehensive consideration to may happen when the plan, must not covet temporarily hot.
