Easy car brand shine new, enable new LOGO and roll out IP to change mascot

In September 23 to 24 days, sponsor by easy car, Ou Shang car sponsors solely " division of music of electron of popularity of easy car RUNNING SHARK " , will read extensively to be held field in grape of Beijing Yan Qingshi bound. The person of music of domestic and international famous electron that 100 big DJ present as leading role will bring the heavyweight actor such as Li Yu spring, Hua Chenyu and whole world the sumptuous dinner of seeing and hearing that autumn of a Beijing makes a person expect most.

Easy car brand shine new, enable new LOGO and roll out IP to change mascot

This second music division will serve as start, pull open the big screen of easy Che Huanxin, what easy car represents acumen, speed and passion is brand-new IP changes mascot -- easy small shark also will be in this second music division is strong appear. Chief expresses related easy car, it will carry tomorrow the change of movement, expression, prop, dress, setting and IP turn operation, produce affection resonance with the user, blend in the life of more youth.

Easy car brand shine new, enable new LOGO and roll out IP to change mascot

Easy car company is China's biggest car Internet company. Provide professional, rich Internet information service for Chinese car user, offer fruitful Internet sale solution for car manufacturer and car dealer. Easy car with " professional, collaboration, innovation " champion motorcade culture is collective viewpoint of value, devote oneself to to bring simpler, more wonderful car life for the user.

2017, easy car puts forward " join user promotes an experience " 3 strategies, it is with big data and AI technology rely on, conformity upgrades product, technology and service, promotion user sees a car, choose a vehicle, buy a car, live with the car such as the car completely periodic service experience, step the pace that the strategy upgrades formally. Nearly two years, easy car upgrades the strategy fall at real point, develop content innovation, product innovation continuously, go up actively line VR/AR product, on line small video, hatch is young IP, innovation and user are interactive means, enhance an user agglutinant, promote join the effect.

Easy car brand shine new, enable new LOGO and roll out IP to change mascot

A few days ago, easy car company is enabled formally brand-new LOGO, new LOGO maintained the red blue mass-tone of original LOGO to move, but soft turned model, make LOGO more full, more the be fond of that gets used to a youth, make image of easy car brand more incline to is young change. Easy car PC carries webpage and shift to carry each product to already enabled new LOGO in succession since September 14. Of new LOGO roll out in the round what will bring an user to find everything new and fresh is brand-new feeling.

Easy car devotes oneself to to make the brand of a wetter younger closer also user, will with what sponsor by September " division of music of popular electron of easy car RUNNING SHARK " for start, upgrade through the product, is the user interactive wait for a series of activities of will easy car new 4 change: ? ⒊ of close Yi  [Gao of full  ⒂ of the brand of? of food container of Ge of Pu of  of tamper of  ⑸ elaborate that finish shine new upgrade.

Easy car brand shine new, enable new LOGO and roll out IP to change mascot

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