Some time ago, dark fruit of some chain user join in business ten people one numerous come to a company, former by it is its join in brand honest employer coils paragraph four, owe payment for goods additionally millions of hind run road, still left " be deeply moved " capital difficulty manual (the existence because of this manual, its run road behavior is regarded as economic issue, the police does not grant put on record) ; Because this rents a car on a special trip,will to dark fruit seek a help.
Dark fruit comes several years from course of study, hear of crosses the fruit shop with too much large small volume to run road incident; We to all trades and professions run road behavior, all along also is detest.
The following case all originates network coverage:
2015, " fruit battalion goes " overall stop business, CEO is run by boss of punishment arrest, behind the curtain case of road, experience amounts to 300 million yuan;
2015, beijing " peaceful accept orchard " the boss runs road, a few join in inn fall victim, investor millions capital hits water to float;
2018, yangzhou " Xian Guo is much " legal person boss runs road, much home joins in business bears ten clients to advance card fills worth liabilities;
. . . . . .
One intuition must run previously Lu Hesen fruit is very far, with dark fruit user very far; After this incident, indignant, sturdy also the determination of the credit system that dark fruit future wants to use data build fruit vegetables industry, let trade insect that eats books cannot be managed!
In the meantime, us very astonish ground discovery:
A lot of bosses to joining in fruit inn too too optional!
What we look so that see is " fruit battalion goes " this kind large join in chain brand runs the press incident of the road, how much is invisible the whole nation medium or small chain joins in of the brand run road risk.
The graph comes from a network
Accordingly, joining in in the consideration the bosses of fruit inn, must read the following content seriously!
One, try to join in the two each before fruit inn askThough join in fruit inn is not what big business, but also not be the investment with small brushstroke, before trying to join in, must ask oneself seriously:
Ask oneself one: Sufficient financing supports?
Generally speaking, join in invest inn of a fruit to need to plan the following fund: Join in bail of cost, royalty, bail, payment for goods, field is expended, decorate facility cost, circulating fund;
Plan how many fund as to specific need, need your basis to be in city, storefront area, join in the brand undertake inspecting estimation;
Small making up those who want to emphasize is, if you choose to bet,go up all savings will join in, must think thrice before you act.
Ask oneself 2: Dare to assume join in risk?
Investment does poineering work, the thing that deal has a risk extremely namely originally; The risk originates not only join in brand the square field surface such as picture of the square, management that still has oneself, trade; The risk is existence anyhow, if cannot face up to a risk, cannot stride pace to run the business.
Join in fruit inn is put in the risk really, some risks hard accuse, wait like vicissitude of the market;
But some risks, it is OK factitious what accuse; Join in in preparation especially level, just can make an on-the-spot investigation through how, as far as possible avoid, or be reduce the risk as far as possible.
Prepare one: Affirm join in mode
Of fruit industry join in simple for can divide for " force alliance " and " join in infirmly " two kinds of mode; Basically have the following distinction:
Force alliance: Join in business is in charge of managing only, just all be in charge of by the brand to personnel plant layout from supply of goods, for example fruity of 100 orchards, bright abundant joins in mode
Advantage: Join in business is in charge of the management of storefront only, need not worry about other thing
Inferior position: Own management right is low, development accepts limit
Additional, what fruit industry still puts in type of a kind of KFC is strong impose alliance pattern: Join in business is in charge of investment only, storefront is all everything all need not worry about, use only await share out bonus of the end of the year. This kind joins in means does not see more in fruit industry, more be similar to investment, because do not have management real power, the demand of square to the brand fame and actual strength is higher.
Join in infirmly: Join in business can search supply of goods by oneself, need to maintain what just agree with the brand to decorate style and the partial supply of goods that accept a brand to just be offerred only
Advantage: Join in business manages the right independently effect of brand of very big, have the aid of, can make a career one time more
Inferior position: Oneself need to assume bigger management risk
Prepare 2: The choice joins in brand
No matter be to choose to join in or lose by force,join in mode, the choice of the brand should be attached most importance to especially should;
Join in in the consideration especially when regional small-sized chain brand, need is more discreet. Because essay card has very hard,be normative on one hand join in system, produce economic issue very easily; On the other hand, the brand just gives enough and perfect follow-up supports very hard also, if manage,groom etc;
The partnership between kin joins in also do not try easily, occurrence contradiction is solved harder.
Prepare 3: Study fruit is managed
Generally speaking, join in normally brand, perfect, can offer learn on job groom opportunity; After all, the brand image that the brand just needs to be his is responsible, open to close down otherwise " grand occasion " also be to bear not to come;
Of course, no matter whether was the brand just offerred enough and perfect groom system, him need goes experiencing deal; Must learn the necessary skill that the fruit runs actively deep, purchase skill especially; Assure to be below sudden circumstance (the brand closes down, the brand just runs the road) oneself also can run store independently.
Prepare 4: Survey makes an on-the-spot investigation, optional location set up shop
We are clear, fruit inn relies on the discharge below Yu Jiang line, optional location is very important; Although general more mature fruit joins in the brand can provide the optional location service that pays fee, but after all profit and loss is him, still should make an on-the-spot investigation on the spot, with all possible means the reason after survey decides.
Prepare 5: Decorate, soft hardware configuration
Generally speaking, of any mode join in basic metropolis asks unified storefront is decorated, also must stare at ability to go nevertheless to the spot personally, in case appeared in the future the circumstance such as circuit breakdown, fast platoon checks it may not be a bad idea;
Additional, join in mode falls infirmly, not regular meeting does rigid ask to soft hardware configuration; Configuration also undertakes after him need understands with all possible means, cannot square home remedy says blind and credulous brand demit.
The graph comes from a network
3, join in 8 attentions of fruit inn detailSmall make up believe, if want sincerely,join in only the boss of fruit inn, the content that mentions to above is very careful certainly;
Nevertheless, common saying says " detail decides success or failure " ; Those unfortunate experience bosses run of the road join in business people, the likelihood did not notice the following detail namely: (because the boss coils,the money runnings much consist in of region state of affairs is medium or small regional join in brand, because the note basically is aimed at under this,join in medium or small chain brand)
- Whether is the brand just had " join in manual " " operation manual " " product manual " wait for content of written existing writings, with will measure square early days of standard items card to whether can provide perfect management guidance, groom the store that whether study brand just has stable profit, whether can daily stability wants to inspect brand square financial standing with all possible means for goods, cannot by the surface " prosperous business " evaluation of the identity information that becloud double eye wants enough understanding him boss, bearing, family is formed should be familiar with a brand to just be offerred / the function of recommended system receiving silver is operated (take dark fruit to say to accept silver-colored system again, highest operation attributive is in tiring-room brand method person, if not be familiar with systematic function completely, do not contact systematic tiring-room even, may be joined in by what the heart puts malignity deceit of merchant boss place is used) the debt flow direction that notices the member fills the imprest card debt such as the value, business capital especially is reasonable square to the brand short-term and frequent activity full a cost takes a heart, run can pass mostly before the road revulsive fill a value to reap
Finally
The bosses that join in to all considerations say: Join in have a risk, set up shop wants discretion
Say to all bosses that had joined in: Everything kisses force to be in person, take a heart more
More dried food links under stamp please:
Fruit inn boss needs the activity of 18 kinds of the Mid-autumn Festival that see plays a way! Begin to prepare to return there's still time now!
