On September 19 message, as the rise of mobile game, many game companies begin to have position to this one domain. And a when popularize mobile game important step buys an amount namely, and in buying an amount, also existing a large number of " moisture " . Show according to newest survey result, app false installation is in industry is rampant and flush, game installs close in part is false quantity.
Result of recent a survey makes clear Machine Advertising, installation is cogged, meet to all companies that from advertisement network and gregarious platform buy an amount influential, but the impact of adversary company is the biggest.
The reason of its backside is not game company is not worth to the control of information. Will look with experience, actual and photogenic relatively at other and perpendicular domain, the preparative work before game line of business is buying an amount is enougher. Cause above of the circumstance advocate because be, the UA budget of game line of business is the biggest. This also means game company is to buy the main goal with cogged quantity, cogged just very great power studies with deploy more complex App installs cogged method, thereby avoid defends cogged service commonly usedly.
Advertisement advocate the likelihood is right the incentive setup without accredit is not new, also can go out to whether exist from the judgement in clues installation farm is cogged. But of glom on to of will natural discharge attribution cogged? And can you make the behavior inside App installation, App and the new generation robot that pay fee?
The game installation of close half is false quantity
In 6 months in the past (in March - in August) , many 2750 pastime that defended cogged service square Machine Advertising to analyse the ad network with on the market 26 top evaluations to bring is installed, maintain among them 36% for cogged behavior.
Above all, will analyse the activity before next installation, click. Lower part showed blame is real click a quantity, click fill namely (Click Stuffing) , the installation that this kind of cogged form can measure natural installation or other ad network brings measures glom on to.
After classics analysis, machine judges among them blame true click and lock up calm, prevented many times 180 to install a quantity to be stolen. Such doing can maintain put in factor 's charge to be occupied clean, raise accuracy.
Two kinds install a plant, 31.52% what factory of true person installation and the false quantity that the robot installs a factory to generate occupy total installation holiday to measure.
Abuse the incentive installation that make without accredit drive and drive, 23.01% what made cogged amount. The largest cogged category still is installation is hijacked, occupy 24.2% and be discovered very hard.
Because attribution cogged used all App to attribution the last time that platform uses is clicked attribution model. Cogged just grabbed the contribution that installs the quantity, installation amount that perhaps brings by other channel abiogenesisly actually. This means advertisement advocate through ad of public praise, TV, or ASO attracts attraction player final likelihood by classify cogged channel, bring about charge to weigh recrudesce to be born.
Cogged behavior is not confined to small-sized ad network
In addition, this survey result discovers a few advertisement advocate the acknowledge that can have a mistake, namely " I should insist to use the largest ad network only, I am met very safe. " and the fact is, these big platform can be in really prevent cogged on do more betterly, but the distance is kept apart completely very far still.
Machine and client cooperate, the installation amount that highest to 26 evaluations inside course of study ad network brings undertakes an analysis (every are contributed at least 1, install) 000 times. In network of these 26 ad, only control of a will cogged capacity was in 10% the following, 3 cogged quantity exceeded 65% even.
Ad network jumps over safe wrong acknowledge greatly more, the likelihood comes from at the foundation cogged detect the use result of the tool.
