China emperor refund first days! Beijing " unmanned " refund? Still enter after refund bag is clos

Origin / Tecent finance and economics is integrated daily of new capital newspaper, negotiable securities

On July 16, huadi is affirmatory refund head day, the client that inn of the door below line of Beijing of many China emperor comes round to seek advice from an activity is done not have almost. Relevant market chief discloses, the consumer of first days of inquiry that register is very few can count, "The world cup pours time difference " .

During the world cup, sales revenue of total of China emperor share is controlled 1 billion yuan, according to company sale gross profit led the 45.47% words that will calculate 2017, its do business profit is controlled for 455 million yuan. 79 million yuan of subtractive need refund, still have 376 million yuan of business profit of the left and right sides.

▲ Beijing some electric equipment sells field China emperor bar

The world cup rings down the curtain, french team gains the championship, of China emperor " withdraw total fund " the activity just just begins.

Alone horny whale science and technology visits Beijing now much ground agency and interview buy " winning formula " consumer, but of China emperor come to an agreement or understanding withdraw total fund, the likelihood is not you want in that way.

Platform of online electrify business buys China emperor during the activity " winning formula " the client can obtain platform shopping card, and the refund means of inn of the door below the line is multifarious, have retreat cash, bank to turn the form such as Zhang, shopping card, and the mobile time that each district agency approbates is endless also and same. For instance, buy Beijing east " winning formula " consumer, the E that can obtain coequal value gets stuck, former road of and rather than is returned return ready money.

On July 16 before dawn, french team with 4 restrain Luo Deya group than 2 conquer, 20 years are lain between to win world cup championship again when. Not only French people cheers caper, french team sponsor China emperor share is very excited also, immediately of China emperor government announces to be started formally " French team gains the championship, China emperor withdraws total fund " refund activity.

On July 16, the reporter visits discovery of inn of the door below line of Beijing of many China emperor, the client that comes round to seek advice from an activity is done not have almost. Relevant market chief discloses, the consumer of first days of inquiry that register is very few can count, "The world cup pours time difference " .

Yuan Hua emperor specializes in north inn and big in electric equipment establishs bar of Shui Qiaohua emperor, guide buy personnel to express, if undertake refund, need to hold bill to contact shopping storefront, refund activity cannot cross inn to cash. Big in electric equipment ark member still express, "One of refund arrives to come now here. "One of refund arrives to come now here..

"Did not sell China emperor winning formula, here one is done not have. " inn of double well of national beautiful electric equipment guides buy personnel machine child, "Buy where retreat where. "Buy where retreat where..

Store of bridge establishing water is bought easily in Su Ning, before be different from two days visit a circumstance, one claims the staff member that is China emperor commissioner recieved a reporter. To refund requirement of the reporter, commissioner says, need preparation shopping bill, buy " winning formula " when the mobile agreement that signs with shop two material. About mobile agreement, commissioner expresses is one type triplet, suggest the reporter has saved a his, "To moment is the agreement done not have in your hand how did he say to retreat you to do to you? "To moment is the agreement done not have in your hand how did he say to retreat you to do to you??

As a result of Hua Dijing ferry area agency runs road, the reporter raises doubt to the possibility of refund. Commissioner assures to the reporter " can retreat for certain " , to specific refund time, commissioner did not give out to reply clearly, but the suggestion may need to spend period of time, "This is not Beijing agent retreat, want to make your material to headquarters. " inside the time that chatting with commissioner, did not see the client of incoming inn refund. This commissioner also expresses, "This need not queue up, complete Beijing also sold ten below line of Su Ning inn. Complete Beijing also sold ten below line of Su Ning inn..

China emperor share releases announcement to show before this, according to mobile sale plan, the refund liability of the channel below the line is assumed by sale area agency. "Gain the championship withdraw total fund " the terminal turnover of the product predicts to be 50 million yuan about, be busy total turnover makes an appointment with next channel 7% . Produce refund, agency needs to assume " gain the championship withdraw total fund " the stock cost that appoints a product and charge of partial sales promotion. This charge general under 50 million yuan.

Beijing ferry agency breaks couplet, by who is charge of refund of inn of the door below Beijing line loaded? Respect of beautiful, Su Ning represents the state, "Have offer continuously, follow manufacturer butt joint directly, attribute the sale charge of China emperor. Attribute the sale charge of China emperor..

The reporter contacts working personnel of agency of inn of door of China emperor Beijing, "According to plan of the activity before this, the refund below the line is assumed by agency, china emperor company gives a few favourable plan. But Beijing agency chief is missing now this case is more complex, although China emperor company expresses to arrange other agency to take over, had not reached the designated position at present. " this distribute personnel discloses to the reporter, sales volume of Beijing activity product is not at present much, some inn also did not participate in an activity. Some inn also did not participate in an activity..

Lose couplet and refund case to Beijing area agency, end the reporter distributes news dispatches, the respect has not respond to Huadi.

On refund means, china emperor hit an edge ball: "Withdraw total fund " do not be equal at returning ready money, return shopping check however.

Basis China emperor is in Beijing east with day cat " remove entire section flow " , the client can obtain capital through applying for refund east with day cat " shopping card " , cash of and rather than. Shopping card can be touched on corresponding electric business platform buckle payment for goods, without use doorsill.

Chao Wen connects Qiu Yidong of vise general manager of medium limited company to achieve a guest to express to searching China, "This is the one part of content sale, a few customer does we should like to ask have again is the meeting truer return ready money? And China emperor also did not say the content of refund be cash, explain authority puts in an enterprise 's charge. Explain authority puts in an enterprise 's charge..

This is a clever design, in achieve sale result while, the cash reserve in a bank that China emperor prevented to retreat cash to bring not only flows pressure, promoted 2 sales of platform commodity again at the same time.

An ad shows from trade public figure, "Normally enterprise these privilege won't the cash of hundred, have limit requirement. They can retreat this to build very good brand reputation namely to the enterprise. " but to consumer, it is to retreat cash to still return shopping check no matter, can gain corresponding material benefit.

All along of world cup competition ground is each big the main chance that big businessman shows a brand. With 10 thousand amount to, the flower such as Vivo, Meng Niu is gigantic endowment become FIFA sponsor to differ, china emperor used disparate sale means.

World cup eve, china emperor makes full page ad on newspaper: "French team gains the championship, china emperor withdraws total fund. " every buys China emperor " winning formula " consumer, china emperor will be bought by place " winning formula " the invoice amount refund of the product. Go from victory to victory as French team, the attention of China emperor is spent taller and taller also, reach peak after French team gains the championship.

A day after finals ends in, "China emperor withdraws total fund " had risen in small gain hot search reach the 2nd, rise in Baidu search heat reach the first.

Push forward of team of the France before this 8 strong, entire section of China emperor public ask for leave from a meeting continues again 3 climate, divide numerous medium trustee to grow Changjiang Delta spring to express on small gain: "Does China emperor raise the price of the commodities instead? Estimation is to had bought insurance, how does France gain the championship to do otherwise? " but factual proof, this is brushstroke earns firmly not the business of compensate.

According to the detailed refund announcement that China emperor announces, refund channel cent is a line to go up to issue two kinds with the line, "Gain the championship withdraw total fund " the terminal turnover of the product, predict to be 50 million yuan below the line, predict to be 29 million yuan on the line. According to the estimation of China emperor, if French team gains the championship, the total volume of retail sales of refund product predicts to be 79 million yuan.

In refund charge assume on, china emperor distinguished likewise the channel below the line on the line. The line lays the stock cost of refund product and expense of partial sales promotion, will assume by agency, china emperor points out this charge to will go up under line of 50 million yuan of; the manufacturing cost of refund product and charge of partial sales promotion, just be by China emperor headquarters is assumed, and this charge general under 29 million yuan.

Notable is, above alludes the cost that should bear, not be " gain the championship withdraw total fund " the terminal turnover that appoints a product. This sale activity is so medium, the product cost that China emperor should bear under 79 million yuan, sexual price is compared very tall.

When on behalf of Wang Zhao call together is accepting media to interview, general affairs of negotiable securities of China emperor stock expresses, compensate pays charge the year sale budgetary of Dou Zaihua emperor, won't produce major effect to company outstanding achievement.

Course of study of the state-owend enterprise in there was media to report current world cup before this shares the cost of assistance, the one class of FIFA sponsors cost to be 150 million dollar about, 2 class are 50 million dollar about, 3 class are 20 million dollar about. The brand such as the sea letter that appears again and again on world cup competition ground, Vivo, Meng Niu, belong to 2 class sponsor.

With this contrast, if French team did not gain the championship, if French team gains the championship,China emperor does not have loss; , china emperor also is used only bear finite cost, but considering French team promotion and the attention that gain the championship to be brought to China emperor are spent and brand light exposure, china emperor earns only not compensate.

"Cost is controlled very reach the designated position, entire section is returned it is into natural control from whole sale inside certain limits, photograph comparing is direct hard wide put in what still know perfectly well to lift " , an advertisement from trade public figure to search China to achieve a guest to express.

This advertising personage expresses, "On brand sale, if go data of dispute finance affairs, that was defeated at the beginning. The exposure of utmost and transmission, just be ultimate goal. Just be ultimate goal..

Suffer effect of this interest good news, share price of China emperor stock begins to rise ceaselessly from July 5, up to on July 16, company share price trades in a few days in 8, accumulative total rose 13.03% .

Cash as the commitment that withdraws total fund nowadays, its share price is in open quotation pounded harden for a time that day on July 16. Although come next somewhat fall after a rise, but ultimate reply receives company share price 15.18 yuan / , go up for 3.97% .

As we have learned, the sale activity of this company, helped a company promote attention to spend not only, carry brace up share price, also brought for the company actually profit grows.

Show what release according to China emperor share about the announcement of sale activity circumstance, via preliminary count, total turnover of the channel below the line predicts to be 700 million yuan of above about during the activity, grow 20% to control compared to the same period; Total turnover of the channel on the line predicts to be 300 million yuan of above about, grow 30% above compared to the same period.

That is to say, during the world cup, sales revenue of total of China emperor share is controlled 1 billion yuan, according to company sale gross profit led the 45.47% words that will calculate 2017, its do business profit is controlled for 455 million yuan. 79 million yuan of subtractive need refund, still have 376 million yuan of business profit of the left and right sides.