Know to throw the money in date of sale of APP of frequency of small gain, small letter, nearsightedness when you, contribute for the most part " make a holiday " career, perhaps you still can pretend to be calm: I know, some water divide a present how many metropolis.
But if tell you, the money that put in almost 60% above was hit " hit water to float " , can you still sit so that live?
The essence of Internet is discharge business, the index such as amount of transmit, grading, vermicelli made from bean starch decided the commercial value of a big V, also because such, bring about date of partial KOL Zhang to abuse water army, data builds false common occurance.
Ai Man data smokes the KOL that measured 2000 recreation domain randomly on small gain, they are in capture on August 20 - the small gain data that released on August 26, algorithm of technology of Natural Language Processing of have the aid of, artificial intelligence and machine learn a model, from user behavior mode, release content feature and gregarious relation network 3 respects reach invalid user behavior to realize essence of life to identify definitely to invalid user, the KOL that gets a few your people are surprised thereby water army turns judge assist to occupy than data.
From the point of this data, the water of partial KOL army occupy become than exceeding 5, also be close to a bit lesser 3 into the left and right sides. Inside a week time of the data that monitor, ever had the 54.3% is water army contribution cases in occurrence comment. That is to say, during data is monitored, these sousaphones at every turn in the comment quantity of thousands of, having an in part is water army contribution more.
Amuse good-sized " theatrical work is little 2 " for exemple, page of this small gain date shows amount of vermicelli made from bean starch to have 1.34 million in all, in what monitor on August 20 - a week time August 26, this small gain date released 7 small gain, total comment is counted in all 767, after passing dehydration, significant criticism quantity has 353 only. Accordingly, inside monitored cycle, "Theatrical work is little 2 " in the lower part criticism that issues small gain, great majority all belongs to water army place to be, occupy than be as high as 54% .
Invalid transmit amount is very amazing also, it is likewise " theatrical work is little 2 " , in the comment user of this Zhang date, also have 49.8% " moisture " .
Data understands Ai Man, in smoking measured KOL this, the official quoted price of partial big V has exceeded 10 thousand yuan, but true comment user is occupied however than very low.
Is water army occupied what kind of feature to have than mark of high small gain Zhang? In a when release in some KOL near future small gain, small gain the transmit of 1000+ , the biggest deepness has two only, all transmit all did not drive the transmit of more deep-seated class, and the amount of vermicelli made from bean starch that has 65.8% users is under 50 people, no matter be transmit quality or quality of vermicelli made from bean starch very low.
And of date of this small gain quoting external is 35000 yuan / , if monitor time according to data paragraph invalid user is occupied than computation, 18000 yuan Qian Bai was spent, can not achieve the propagandist result in ideal, sale cost matched to enter the pocket of water army partly.
Chief expresses related Ai Man data, the standard that Ai Man data judges water army is very rigid. Above all, use technologies of a series of Natural Language Processing to analyse user speech, essence of life identifies water army to release content information definitely; Next, extract the behavior characteristic of water army, then the crowd picture that depict gives essence of life to allow; In addition, the gregarious relation feature of the user also is in by application water army identifies in.
For example, odd-numbered days perhaps sends list to count cloth of unusual, heavy recrudesce inside time-interval certainly the content with identical or similar height, a certain time paragraph inside release time of information, unusual appearance continuously thick and fast paragraph the rule is released, can be maintained to have water army action, successive N day has the user of water army behavior to will be identified to enter water army library by model of machine study algorithm, track then trace to the source the data that lets impure moisture does not have place escape form.
This controller thinks, ai Man data is smoked randomly choose 2000 KOL to undertake data dehydrate, not be to carry a disturbance or to these KOL declare war, change the first condition of development in order to drive an industry to move toward health however.
"If the person of cheat won more commerce get one's own back, will naturally damage those not cheat, dependable intention makes the profit of the person be achieved formerly of content, regard a data as the company, we hope to pass our effort, let those not the person that the content of cheat does poineering work people get esteem and trade get one's own back. " chief says so.
In fact, KOL data builds a holiday to cause advertisement already advocate vigilant.
The data shows, in 2018 knock gently on section of accept international originality, the CMO Keith Weed that combines benefit China announced about combining the innovation of sale of benefit China brand: Combine benefit China to will decline a favourite by sb in power of as gregarious as what buy pink, data to make a holiday media forever (KOL) collaboration.
Not come singly but in pairs, as car media industry from personnel of course of study " orange " , ever also published a problem to be in not long ago " La Biao, are you of the client BMW that serves you so? " article. Show blue cursor combines a large number of false nets continuously in article BMW of client of the red deceit that brush a quantity. This article causes heat quickly to discuss, read several leap up to rise to discharge surveyor's pole " 100 thousand + " .
Visible, the data of KOL builds a holiday to already made the general appearance that publicizes an industry not only, more become advertisement to advocate peace the problem that any companies that conduct propaganda just needed have a headache most.
Does famous advertisement Great Master make an appointment with writing? Wanamaker puts forward: I know my advertisement cost had a half to waste, but regretful is, I do not know is which half was wasted. And the period is spent in information fragment, medium proportion puts in in conduct propaganda from media bigger and bigger. If be like Wo Namei to overcome a character really, so their waste is in from media namely the charge on KOL is increasing also.
Accordingly, ai Man data will is with small gain big V today exemple, monitor and publish their real data, the person that the hope can carry supply to put in people a few significant information, make them right " the advertisement with wasteful half is expended " whereaboutldirection " know fairly well " .
