Recently, the Ga of blessing of result of " of hoof of net red pig that has person energy of life quite is small incident of brand of " of hoof your work is made a noise bubbling with noisely. Origin is meal company application registers Ga of " result blessing " of small hoof your work is mixed the 39th kind the 40th kind of brand, but what trade commissioner thinks " of your work of " small hoof is idiom is non-standard write a law, reject application. Meal company refuses to obey, sue trade commissioner the court. Final, cognizance of court of Beijing intellectual property rejected the prosecution of meal company.
It is the civil suit of a common originally, but pass network media ferment, be acted to turn " of your work of small hoof of Ga of " result blessing into all brand gradually out of court, the response is made in its government platform for this meal company, make a statement straight face doubt, express " this of out of court is the 39th kind of brand with the 40th kind, other kind still have registered trade mark, can use legally, did not have any quality problems. Did not have any quality problems..
Brand is company image, also be a kind of intangible assets. Each brand, the painstaking effort that is the person that the company does poineering work coagulates. Tell from intellectual property angle, protect good business brand for many kinds, brand registers the commodity that all categories specify when the applicant is dealing with brand to register and service, make its brand is protected in entire category, namely brand registers 45 kinds complete kind of protection. The end that such doing also is to prevent approximate brand to make the venture of edge ball, the person that avoid to do poineering work works hard old brand image is damaged.
As business management person the buildup of brand consciousness, can register application much category more to protect to brand as far as possible. The meal company that has brand of " of your work of small hoof of Ga of " result blessing registered 12 categories to blow hard about small hoof of " kongfu Ga early or late the brand of " , especially the 29th kind of food and accommodation of the 43rd kind of meal also take registered trade mark already. And the brand classification that causes dispute is to show allocation of the 39th kind of carriage deposit, the sources of energy, journey serves pass an imperial examination treatment of 40 kinds of material, presswork, contamination processing. Father Li Gongfu also expresses, "The 39th kind reachs 40 kinds of brand and company advocate business Wu is not quite relevant also. The brand category of dependency passes examine and verify already, be willing to accept wide swarm to be supervised numerously. Be willing to accept wide swarm to be supervised numerously..
To brand name, meal company also became further explanation in statement, emphasize first and last brand name is " of your work of small hoof of Ga of blessing of result of 7 words " , and rather than " of your work of small hoof of 4 words " . And name of this one brand also originates the brand concept that Great Master of " piggy hoof makes " . "" of your work of small hoof of result blessing Ga stands fast all the time first heart, father Li Gongfu ever was researcher of assistant of Chinese Academy of Sciences, with one antrum poineering warm blood, to search the pig hoof in ideal, taste the whole world a variety of 250 types, final ability make choice of gives 3 kinds of distinct category. Distinctive mouthfeel also gets all the time consumer reputably, nowadays, in the whole nation more have nearly 400 to join in branch. Shirt-sleeve, innovation, product of pig of the research that use a heart is " of your work of small hoof of Ga of " result blessing is consistent hold to. Although apply for the 39th kind finally to mix 40 kinds of brand by refute, but meal company also shows those who respect court of Beijing intellectual property to decide result.
Logo sign is symbol of a kind of commerce, also be symbol of a kind of culture. Enterprise delegate applies for many kinds of brand to protect the promotion that is oneself law consciousness, and pay close attention to about brand gains ground cognitively to also be worth the whole people. In the meantime, to avoid controversy, good brand name also is worth enterprise author to think well since.
