Refer gem brand, be afraid nobody do not know Baogeli. Bao Geli is a brand of Italian top class gem that owns 130 old histories, same, bao Geli is in what China stars to dote on, the series of Venice of Bao Geli Bridal that Shu Qi and marriage give up of Feng Delun are a choice, indicative love is continuous permanent.
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The brand out of court that Baogelishen asksBut this comes from the famous luxury brand at Italian Rome, however the result that because of refusing to obey brand rejects, initiate lawsuit to court of Beijing intellectual property thereby.
Although Bao Geli company founded to already had the history of 130 one's remaining years up to now oneself, but about its brand of English name "BVLGARI" just initiates application of domanial and outspread protection to 2016 however.
But the brand of the 13690198th "BVLGARI GEM ESSENCE" that Zhang Mou of the brand of BVLGARI" of Bao Geli of the 11695192nd " that because promote city all things to amount to network equipment limited company with carry on,applied for to register 2012 however right now, natural person applied for to register 2013 makes approximate trade mark, by the "BVLGARI" application that brand bureau rejected Baogeli to initiate.
Brand bureau thinks, zhang Mou of the brand of BVLGARI" of the 11695192nd " Bao Geli that the brand of "BVLGARI" of G1290822 date that Bao Geli company applies for to register and carry on promote city all things to amount to network equipment limited company to applied for to register 2012, natural person applied for to register 2013, do not answer to enroll. Accordingly, rejected the application of Bao Geli company.
And side of Bao Geli company expresses however, its are used for a long time at the course of the 3811212nd brand that applied for on November 24, 2003 and publicize promotion, had been our country public general and witting, and brand evaluation committee disables in much portion before this this brand is maintained to be the 14th kind of adornment in declare ruling (gem) , the well-known logo on the commodity such as the watch. What 2 adduce brand put in prevenient to Bao Geli company well-known logo is duplicate borrowed, have " of apparent " hitchhike and " to draw near the subjective ill will of famous brand " .
The company is in Bao Geli after putting forward reexamine to apply for, trade commissioner is maintained via cognizance, the brand of BVLGARI" of " Bao Geli that carry on promotes city all things to amount to network equipment limited company to apply for to register forms what apply for registered "BVLGARI" to Bao Geli company to register block up no longer. But, the brand of "BVLGARI GEM ESSENCE" that natural person Zhang Mou applies for still is effective and prevenient registered trade mark, "BVLGARI" brand is complete include in this brand, make consumer easily promiscuous, maintain have relevant couplet sex, make approximate trade mark. Still reject the reexamine of Bao Geli company finally to apply for.
Arrive so finally, bao Geli company offers the suit of pair of trade commissioners to court of Beijing intellectual property, the requirement sentences the ruling that makes its new make pair of "BVLGARI" trade mark. Current, the court did not make final court decision.
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Know abroad brand position jointly afresh from old dry MomThe trademark dispute record that about international old brand and other company produce, we are already common, some enterprises did not build overall protection to its intellectual property before holding the market, bring about appear the situation that brand faces to already was registered by other company however when wanting to undertake to the product transition upgrades. Actually, such mistake happens on international old brand not only, the consciousness that the abroad brand of our country applies for is not strong more.
Take " to often do citing of Mom " brand, in activities of 2019 promotion of " of day of China of " of week of fashionable dress of Chun Xia new York, occurrence nation brand often does Mom's figure, "The head portrait of Tao Huabi of author of thick chili sauce of " of old dry Mom is imprinted on the Wei Yi that connect a cap, place in be located in the vogue of the Broadway to buy hand store to sell, become a vogue to be tasted newly.
Inside China and even global limits, old dry Mom also is famous IP all the time, but the dilemma that its face is, "Big " brand often does Mom to be faced with sheet of structure of brand ageing, product first-class problem. Week of vogue of this new York, old dry Mom is to want to show inn quickly through leaving, roll out cosignatory sheet is tasted and custom-built change tide to taste wait for brand sale gimmick, promotion vogue is spent and exposure is spent, draw the look of young customer with more lively attitude. But right now old dry Mom, want to be faced with brand to register likewise, a series of intellectual property problems such as accredit. Can continue public praise, jump out to produce the brand position that savors the odd group with single construction to be about to look to often do Mom.
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According to statistic of World Intellectual Property Organization, china had the famous label of about 15% to be grabbed to note in abroad last year, of course, foreign brand also can make same mistake, bao Geli is grabbed to note is best example. Want to know, want to have brand abroad layout, enlarge brand force, want to hold to " market to was not moved above all, the concept of " of brand go ahead of the rest. the trademark promotion and brand are registered, the brand maintains photograph tie, ability lets a brand produce the biggest beneficial result.
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