Enter just about now aged spend period with much embryo, most person income is not high, the burden does not rise high spending, when blind undertakes high spending, era is not sensible behavior! !
Nowadays, speak of most igneous keyword, "Consumption upgrades " and " consumption demotes " should belong to without doubt one of, this and economic growth and national income increase having direct correlation.
And as go all out to appear on the market greatly, the article that demotes about consumption for a short while much a lot of, they explain from different point of view instantly had demoted in consumption. How has not consumption upgraded, had demoted? We pass discovery of a few observation, consumption upgrades still is a big trend, consumption demotes need a special setting, and a variety of evidence of those articles had explained actually, the consumption of Chinese market upgrades trend.
Can Chinese consumption appear after all 2018 what new trend? What does industry business greet new a place with a draught? On August 28, grand ceremony is spent in titanium of mobile phone of 8848 titanium gold in 2018 activities, president of 8848 mobile phones / associated author Zhou Jia, china enters a life Long Yongtu of former secretary-general of forum of Asia of a huge legendary turtle of rich of & of presiding negotiation delegate discussed instantly economic trend and consumption to upgrade jointly.
Companion upgrades as consumption of tide, it is the company of Internet science and technology with forward in big strides at the same time, walk along Yue Yong more, see more hopeful more, do more want to become great company more; It is at the same time already by the tradition of Internet turn sb's head industrial people, lost direction and fight, the ability of invincible seems to belong to his no longer overnight, lost the control power that oneself yearn for most.
Actually, reason comes down to analyse cause of formation and trend, do not have so bad. No less than president of 8848 mobile phones / character of place of associated author Zhou Jia, whole consumption upgrades is a spring tide, by some a flock of people do not decide this spring tide, it is the inevitability of a history.
The traditional entrepreneur below collective to those is in panic people, consumption upgrades is to adapt again undoubtedly the big the main chance of life fortune destiny; If can change idea and way, still often be the opportunity that mainland turns a company to rise abruptly.
Today's article, we study the consumption of next Chinese instantly upgrades together, a perfect hair force finds to nod in battle of commercial tide angle for the enterprise:
China already entered consumption to upgrade inflection point
Long-term spending upgrades in be worth to expect
Upgrade about consumption, long Yongtu expresses, china has entered consumption to upgrade the times that promotes Chinese economy development. Chinese economy is consumptive drive not just, still must be the consumptive drive that high-end consumption upgrades. Instantly China is reforming an activity in the supply side that has deeply, because answered,want to satisfy the pursuit that high-end consumer consumes to high end just about.
The station is in current when on the dot, we think China has entered the inflection point that consumption upgrades, the development that consumes a domain is worth enterprise policymaker follow-up to pay close attention to for a long time, the reason includes 3 fields:
The development that the high end in support of 1. policy face consumes
19 develop train of thought to economy greatly from " fast growth turns for high quality " the clear slam the door that make known one's position and adds fast train of thought to seeking economy one-sidedly before develops mode bring major transition type to change for economy of our country future.
2. arrives from population bonus in produce extra dividend
Go 30 years, the nominal GDP of Chinese economy is added fast exceeded global any country, and with the whole world the base of country of the biggest population comes true, it is global economy past 100 years one of the biggest miracles, also brought tremendous in produce extra dividend.
3. income allocates difference to pull is the immediate cause that consumption of the high end that prop up upgrades greatly
At the beginning of 2016, dweller average per capita of China can control median income to add fast add under per capita first fast, this means income distributive difference to begin to pull big; What answer relatively to it is, of line of action of national statistic bureau base coefficient is in the Buddhist nun successive after 7 years of fall after a rise, small 2016 are climbed litre to 0.465.
Will integratedly look, "Consumption upgrades " the theme pays close attention to value promotion for a long time. Upgrade in consumption in the process, consumer can pass more understanding consumer goods and setting, promote oneself consumption the experience, the opportunity that the enterprise can seize consumption to upgrade is done do greatly strong.
Think the consumption that captures China upgrades
Must capture 3 market rule
The person that has learned economics knows, so-called market economy consumes drive economy namely. Look in Long Yongtu, this raised taller requirement to progress of whole China economy, namely we need better, more the product of high quality and the most outstanding brand.
Some time ago, orgnaization of survey of famous market of an United States undertakes investigating to Chinese market, reached 4 fundamental conclusion:
(1) Chinese consumer has strong interest to new product.
(2) the product that Chinese consumer agrees to spend a lot of money to buy high quality.
(3) the brand that Chinese consumer is liking China stage by stage.
(4) Chinese consumer has frenzied pursuit to health.
According to offset cost tastes the observation of industry and Chinese society, zhou Jia thinks consistently with Long Yongtu, a bottom line that at present Chinese consumer pursues is high quality. On this bottom line, if the enterprise wants more a step, need observes 3 nod mainly: Mainland is changed; Individuation; Craftsman spirit.
1. mainland is changed
Companion upgrades as consumption of tide, often be the rise of native land brand, and the psychology that values contented customer accuses sensibility of sue for peace appeals to the big trend that beg.
Zhou Jia expresses in the interview, before a lot of years, we once mixed the entrance high grade delimit went up equal-sign, homebred delimit with mountain fastness went up equal-sign. Actually, we upgrade from the consumption of Europe, Japan Shi Ke in order to see, final and native land brand should rise abruptly certainly, only native land brand rises abruptly to just can upgrade on behalf of consumption reached a new height.
Long Yongtu criterion from " China is made " angle gave out to be unscrambled another kind.
He says, be in China such big country, without powerful manufacturing industry, have powerful economy impossibly. As the powerful nation of a manufacturing industry, the most important is to be in tall, medium, low end in the market, oneself market share is owned in high-end market, and the brand that must have oneself.
2. individuation
Nowadays, we are in a freedom, open, equal Internet times. A feature with the biggest Internet is individuation, everybody is the generator of information and peddler, everybody hopes individual character likes to participate in with distinctive, everybody feeling.
Speak of individuation, long Yongtu thinks, so called individuation, measure a body to be ordered namely, should satisfy everybody the individual demand to the product. Zhou Jia is right this very self-identity, say individuation decides patternmaking type to will become prospective China to consume the mainstream trend of the market.
What need makes clear is, in modern eye, consumption upgrades to have nothing to do with with material and price, more is to be based on psychology, affection and appeal to aestheticly beg. Beautiful of week of no less than mentions, consumption upgrades to be not represented sell more expensive more, selling more expensive more is a bogus proposition. Consumption upgrades in meaning more person to be able to consume his memory better, more valuable product.
3. craftsman spirit
Consumption is becoming the main force that economy of the country that prop up grows, after solving dress warmly and ear one's fill, what the market faces is taller and taller to product demand, more and more " captious " consumer, they like admittedly cheap and fine, but also be willing to be new technology and high quality experience at the same time " bury sheet " . Below this kind of setting, the enterprise must develop craftsman drive, be good at discovering demand from detail, attain go after character at reaching ground of be apt to, ability gains the favour of consumer, otherwise good temporarily, good do not cross generation.
Long Yongtu pointed to a bright road for the enterprise, the enterprise should accomplish the strict requirement of character, with respect to the way that must take a high quality, want the pair of mark Germany, product that will produce high quality to mark Switzerland, in the final analysis, must reflect a tradition namely, lasting craftsman spirit.
Long Yongtu of no less than mentions in share, 8848 going hard toward this direction, take personalized way, take the way that resembles drive of Swiss tabulation craftsman, dedicated at each detail. More commendable is, 8848 it is Chinese brand, it took the way that mainland changes, satisfied Chinese consumer to like a kind of such climates of Chinese brand more and more.
"This is me why to express valued to the effort of 8848 a main reason. " Long Yongtu says.
Case
Mysterious 8848 why can a new force suddenly rises?
In mobile phone circle, 8848 mobile phones are a distinctive existence all the time. It is maintaining particular market to locate at the same time, focusing is absolutely high-end market, undertaking bold innovation ceaselessly again on one hand, through crossing bound confluence, promote a product intrinsic value ceaselessly.
1.Hold to mainland to change, high-end fixed position arouses user identity feeling
8848 pursue mainland to change the strategy from poineering beginning, of Cong Zhoujia in stating, we can peep know just a little: The customer of any country is regular to oneself nation be to a kind of proper pride exists, just go the thing that these manufacturers do lets him safeguard this kind of self-respect without method, must go using other brand product. Resemble some industries, remain so far by foreign forestall, resemble digital camera, how are you fed up with Japan again, also get the product that uses him, without method.
Change the strategy for better executive mainland, let the job more focusing, 8848 fixed position personage of politics business high end, hold to course of high end, atmospheric. This kind of practice, it is to be based on 8848 groups the distinctive acknowledge to high-end industry, these crowds, they also have their idea besides having Qian Zhi, 8848 want to reach consensus in level of viewpoint of value with the user.
It is reported, 8848 users group more than 400 thousand, 83% users are the male, 62% it is the person that entrepreneur perhaps does poineering work, general record of formal schooling is taller, have very strong consumption capacity, the problem that faces generally is to be in current consumptive environment, the life that how can let oneself promotes so that have quality more.
Rely on the fixed position that changes the strategy and high end at mainland just about, be in China 10 thousand yuan of above are homebred in the market in mobile phone brand, 8848 mobile phones are had rate the first, proved 8848 targets are become " mobile phone of Chinese high end the first brand " the success of concept and commercial pattern.
2. individuation service is outspread, model an user exclusive feeling
Individuation subdues Wu surely, all the time since it is 8848 arrow annals not of change stand fast. 8848 differ through having an insight into to be worth an user to be in at high price the demand of the disparate arrangement of ideas of level, satisfy the personalized requirement of the user.
Specific in light of, to serve better and satisfy high-end user requirement, 8848 taste safety of information of M5 mobile phone and intelligent setting newly to changed an experience to undertake upgrading in the round. Increased system of eye of weather of the Ministry of Public Security to defend in systematic short message for instance, new generation is wireless safety lock signal is stronger, the special and wireless car of new development carries set go up to match completely with M5 character in structure and material, after getting on a car, the user is put on this device to be able to begin automatically to charge, and enter navigation and friend automatically receive listen to mode.
Besides in product end ceaseless get rid of the stale and bring forth the fresh makes high-quality goods, 8848 still explore ceaselessly in service end brand-new mode, summit summit collects 8848 users club rolling out is to be based on this consideration.
Club of user of 8848 mobile phones " summit summit is collected " held water 2016, the issuance of this M5, "Summit summit is collected " the service also will upgrade further, covered basic necessities of life the appreciation of each domains serves, from decide dress high to be booked to Mi Jilin dining-room, from individuation custom-built journey gives travel, artistic investment to private plane.
3.Cross bound confluence, greeting craftsmanship
Get as mobile phone of Chinese high end army brand, 8848 stand fast all the time creed of this high-quality goods and craftsmanship spirit, this with AHCI (independent tabulation division learns Switzerland) cooperative enough test and verify.
As global wrist watch bound pole owes the organization of great reputation, AHCI can weighs what Swiss wrist expresses a bound to get army example, the core that also is spirit of Swiss model worker and craftsman spirit is revealed. Can join AHCI, it is the glory with the greatest lifetime of each independent tabulation division.
For instance this new released M5, continued 8848 consistent quality use makings and delicate do manual work, with AHCI the collaboration that cross a boundary introduced craftsmanship " time eye " design.
None exaggerated says, mobile phone of this M5 series maintained 8848 consistent high level to design on the processing of detail, undertake upgrading to original brand vision, aggrandizement brand spirit, enhance the feeling of science and technology of the product and contemporary sense.
Arrive from crowd, product service, 8848 mobile phones did " small and beautiful " thing, from at the beginning competition is different. Dragon of no less than always pursues a character, the 8848 general trends that developing according to Chinese economy, consume namely upgrade the general trends that drive China economy grows, what the Chinese customer that satisfying place of the most distinguished like the United States market research orgnaization to offer shows a few characteristics that come, trait at present. He is certain, the 8848 way that can take a successful development, drive the way that Chinese economy grows, drive Chinese economy to consume the road that upgrade.
Epilogue
Consuming the essence that upgrade is a kind of change, not be pure product and the cent that serve high and low of stand or fall, however the change with newer than appearing in the past look and strategy.
But have a bit: In 100 years of in the past, we arrive from carriage evolution jet, arrive from correspondence evolution today's smartphone. Each successful commerce is collecting a series of constant regulation in mode: High quality; Mainland is changed; Individuation.
You can undertake long-term and big sign note on these option, because although be in,did not come, the demand of people is nodded and attention dot also can collect amid all the time.
