Although be a successor, dan Rongyao back China cultivate greatly for this, plan waits to having natural advantage after technology, channel, carry out. Through a few years run, honorable already stand firm calcaneal, and be on shipment volume had surmounted elder millet.
Tiger smell learns solely, china the interconnection net brand that is a mobile phone is honorable, will complete from China in be a system, break away from, establish independent company.
Honorable (Honor) it is the brand of Internet mobile phone that rolled out 2013 below Hua Weiqi, when those, the limelight of mode of Internet mobile phone that initiates by millet is being filled, manufacturer people the potential that saw pattern of this kind of innovation, honorable, add, the interconnection net brand that wait is in INUI, Nubia this paragraph of time holds water in succession.
Although be a successor, dan Rongyao back China cultivate greatly for this, plan waits to having natural advantage after technology, channel, carry out. Through a few years run, honorable already stand firm calcaneal, and be on shipment volume had surmounted elder millet, honorable president Zhao Ming also states honor is nowadays frequently brand of mobile phone of domestic the biggest Internet (although millet has flaunted him no longer,be " Internet mobile phone " ) .
Contest Nuo announces " true " sales volume data
The one big characteristic of Internet mobile phone cuts middleman medium of communication namely, thereby extort gives higher sexual price to compare, honor relies on 1000 yuan of ~3000 yuan archives a large number of shipment of the machine, contributed whole China the sales volume that is systematic close half, hold water for domestic share first finished one's contributions in work.
Nevertheless, although be two independent brands, but China be He Rongyao or " close elder brother two " , same be subordinate to belongs to consumer career ministry. So, why should honor choose independence in this moment?
A few situations from recently are actually medium, can have seen a few clue.
Will look above all in instantly, hold water to add the necessity of independent company.
The first, aggrandizement brand image.
Hold water child the meaning of the brand builds new brand form namely, and China give priority to dozen of business affairs, high end to differ, honor is located in a youth surely all the time, advocate the price that call a sex is compared and sale of vermicelli made from bean starch. Every time on the news briefing, zhao Ming should repeat that " the tide of science and technology that honor devotes oneself to to make a youth love all the time is tasted " , before and can be being released be being tasted newly, metropolis introduction supported the project that this kind of youth such as contest of similar limit motion, robot likes again recently.
Going up to be added in this bit is a very successful case, some product line that if be all the time,serves as OPPO or be child brand, so its have a fever friend and extremely brand image of the guest is to cannot be built for certain, this bit more recumbent sell like hot cakes is abroad more have no way is mentioned.
And those who make communication equipment and make one's fortune of B upright business China for, go up in mode of thinking, sale or slant traditional, honor is strode positive one step, and from child the brand upgrades to establish subsidiary, it is the fixed position with farther new aggrandizement, with the past complete " Say Goodbye " .
In the meantime, honor also can put down figure to make introductory machine, and need not fear low product is met China bring negative effect for the brand.
The 2nd, go to sea.
Going to sea now is homebred mobile phone is thematic, and child the brand is the idiomatic gimmick that go to sea. The Realme of millet POCO, OPPO, plus add all without exception such. And to China for for, child the meaning of the brand even bigger.
As a result of certain well-known reason, china for the progress in partial west country not successful, after be being banned to make work even, still came out China the message that is market of United States of will complete evacuate.
Go to sea nowadays big fight like a raging fire, honorable main rival millet, besides India, had entered more and more markets. Money newspaper shows, money newspaper shows, overseas market income already occupied millet 36.3% of gross income, the 2nd quarter amounted to 16.4 billion yuan 2018, grow 151.7% compared to the same period, the Lin Bin on the news briefing introduces, millet mobile phone in the whole world 25 countries are mixed the smartphone market of the area, before been enter 5.
And honor serves as the brand that once was born for snipe millet, do not be willing to let overseas market submissively to millet for certain. At that time, it is a route that takes surely more independently, the honor that comes out independently need not bear move China to be again " package " , accomplish dilate of shorter peaceful fast land.
Additional, still a few signal must be carried recently.
Late on September 3, before China say in small gain dispatch now for Zhang Xiaoyun of consumer business CMO, according to the newest arrangement of the company, oneself will return to honorable mobile phone, hold the position of honorable and chief strategy and brand development official.
Zhang Xiaoyun was joined 2001 China for, pursue job of research and development, sale, sale. Join the 2nd year China for terminal group. Honor held water 2012, take up the post of honorable CMO, was held the position of by transfer in March 2015 China for consumer business CMO. This year on March 19, china adjust into pedestrian thing again for terminal, zhang Xiaoyun leaves off his post terminal CMO, appoint afresh for China for consumer business presiding brand official. Basically be in charge of China the global brand that is terminal product popularizes the job, at that time Tecent " a gleam of " ever reported, personage of know the inside story weighs this is China for to march American market and do adjust.
And China for the experience of this half an year we also look in the eye, flee beautiful interest firm a few into finality, and Zhang Xiaoyun returns honor afresh, having great possibility is to continue on honorable body " go to sea dream " .
Additional, the lot issues the NOVA set that 1000 royal seal regard easy melt as spokesman and sales volume soars this year, those who the message says future also can establish independence child the brand has operation.
Come so, china give priority to SamSung of dozen of high-end antagonism apple, NOVA continues OV of antagonism of the course below spokesman and line, and the mission of millet of snipe of honor criterion continuance, product line entirely different, division of labor is clear.
Even, just end in IPhone news briefing when, hearsay of in the bookshops says China for will by the country endowment appoint buy, reclaiming gradually the equity in employee hand; Additionally the message says China to will be opposite business is torn apart, cent is two independent subsidiary of company level market and consumer market.
Although China to refuted a rumor this message, but we also can from which the flavour that nose changes one tiny bit.
The more information that becomes independent about honor at present still does not have exposure, anyhow, this China the interconnection net brand that holds water to use snipe millet, showing older ambition.
Nevertheless, independent operation also brought a very serious problem, the shipment volume that is honor then will be regarded as no longer China bed one part, after shipment measures cutting sb in two at the waist, the target that Hua Weichao exceeds SamSung is more distant. But independence is imperative, the likelihood is China had new target for He Rongyao.
